SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 24, 2026
ShowcasedUNDRBUDR Deepens Commitment to U.S. Cycling with Dust Bowl 100 Route Sponsorship, Elite Athlete Partnership, and Continued National Event Support
Montclair, NJ - 24 February 2026 /ENDURANCE SPORTSWIRE/ - UNDRBUDR Inc. (“UNDRBUDR”), a performance-driven skincare brand built by and for athletes, today announced a series of new and continuing partnerships that deepen its commitment to the cycling community across the United States. Dust Bowl 100 Route Sponsorship In 2026, UNDRBUDR...
February 17, 2026
ShowcasedTeam Hoyt Las Vegas Receives Surprise Gift
LAS VEGAS, NEVADA – February 17, 2026 /ENDURANCE SPORTSWIRE/ - The Rubeli Family today announced a 3-year, $20,000 donation to support Team Hoyt Las Vegas. Inspired by father & son duo, Rick & Dick Hoyt, Team Hoyt Las Vegas was created for individuals who would not be able to experience...
February 12, 2026
ShowcasedhDrop Announces Partnership with Matt Hanson to Advance Real-Time Sweat and Sodium Sensor in Professional Triathlon
Little Rock, AR (February 12, 2026) /ENDURANCE SPORTSWIRE/ – hDrop Technologies Inc., developer of the hDrop Gen 2 wearable sweat analytics system, today announced a performance partnership with professional triathlete Matt Hanson, a leading competitor on the IRONMAN Pro Series circuit. The collaboration brings real-time sweat rate and sodium loss monitoring...
February 2, 2026
ShowcasedBig Apple Triathlon Registration is open NOW
New York — February 2 /ENDURANCE SPORTSWIRE/ - Registration for the highly anticipated Big Apple Triathlon on October 10, 2026, has officially opened Monday 12:00 AM EST. After a 24‑hour Early Access Window reserved for clubs, teams, colleges, and early subscribers, general registration is now available to the public. The...
November 12, 2025
ShowcasedKailas FUGA Women Dominate on China’s Toughest Trails
Guangzhou, China – 12 November 2025 /ENDURANCE SPORTSWIRE / - Kailas FUGA, one of the leading trail running brands celebrated podium wins by its elite women and FUGA Mountain Club (FMC) with leading performances in the 105k at 2025 Tsaigu Trail and 100k Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) in...
September 4, 2025
ShowcasedBibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins
[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...
August 28, 2025
ShowcasedThe Happiest 5K on the Planet is Back! Registration is Now Officially Open for The Color Run™ Los Angeles and Dallas
LOS ANGELES (August 28, 2025) /ENDURANCE SPORTSWIRE/ – Y11 Sport and Media is bringing back one of the most colorful and community-driven running events ever with the relaunch of its beloved 5K series – The Color Run. The return of this untimed, iconic event kicks off in Los Angeles, then...
July 14, 2025
ShowcasedhDrop Enters European Market with RCD Espanyol de Barcelona to Deliver Advanced Sweat Testing and Hydration Technology to Pro Sports
Barcelona, Spain (July 14, 2025) /ENDURANCE SPORTSWIRE/ — hDrop, the company behind the leading wearable sweat and hydration biosensor for sports, today announced its official entry into the European market through a distribution agreement with From Minus Zero (from@fromminuszero.com). The partnership will make hDrop’s reusable sweat sensor available to professional...
May 22, 2025
ShowcasedScarborough Bicycle Accident Law Named Presenting Sponsor of 2025 Tampa Bay BABES Triathlon
ST. PETERSBURG, FL (May 22, 2025) /ENDURANCE SPORTSWIRE/ — Scarborough Bicycle Accident Law has been named Presenting Sponsor of the 2025 Tampa Bay BABES Triathlon, taking place June 22, 2025, at Fort Desoto Park. This partnership celebrates a shared commitment to athlete safety, inclusivity, and the growing community of women...
May 8, 2025
ShowcasedThe Bovine Classic Gravel Fondo Accepts Devastating Demotion with Grace
PASO ROBLES, CA (May 8, 2025) /ENDURANCE SPORTSWIRE/ — In a shocking development that has rocked the very foundations of the gravel cycling world, The Bovine Classic has been officially downgraded to the 5th hardest cow-themed gravel event in a California wine region outside of Napa and Sonoma. The prestigious...
