SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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January 19, 2023
ShowcasedSalty Sports Society Announces Partnership with Beine Wellness Building
Saint Augustine Beach, Florida /ENDURANCE SPORTSWIRE/ – Today, Salty Sports Society, owner and operator of the Speedo SALT Series and Florida Open Water, announced a partnership with Beine Wellness Building. With this partnership, Beine Wellness Building will become an annual partner of the Speedo SALT Series for all race-cation stops in...
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December 28, 2022
ShowcasedTop Viewed Endurance Sports Stories and Press Releases of 2022
As we embark upon 2023, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. A few milestones include over 3,270 press release distributed through Endurance Sportswire and Outdoor Sportswire in 2022. Our most popular press release was opened...
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December 15, 2022
ShowcasedWill Ventures and Founders Collective Team up with Three-Time NBA All-Star, Bradley Beal to Lead the National Cycling League (NCL) Seed Round.
(Miami, FL, December 15, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL), the first of its kind professional sports league powered by a groundbreaking technology platform, announced today that it closed its $7.5 million Seed financing. This oversubscribed round was led by Will Ventures and included but not limited...
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November 29, 2022
ShowcasedKilimanjaro Trail Run partners with Carbon Tanzania to effect change
/ENDURANCE SPORTSWIRE/ – Kilimanjaro Trail Run offers four high-altitude races over two days on Africa’s tallest mountain. In partnership with Carbon Tanzania, the race is using high-quality certified carbon credits to compensate for all emissions generated during the event. “Kilimanjaro is this incredibly iconic mountain, and our trail run is the...
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November 1, 2022
ShowcasedBMC Named Title Sponsor of Rock Cobbler 10.0
Bakersfield, CA /ENDURANCE SPORTSWIRE/ - SamBarn Promotions is pleased to announce that the Rock Cobbler 10.0 gravel event has partnered with BMC to be the Title sponsor for the 10-year anniversary event in 2023. The “Cobbler” as it's commonly known is scheduled for February 11, 2023, in Bakersfield, California. The...
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October 21, 2022
ShowcasedFieldwork Brewing Crafts Partnership with Olympic Swimming Medalist Abbey Weitzeil
Berkeley, Calif. /ENDURANCE SPORTSWIRE/ - Fieldwork Brewing Company announces its partnership with two-time Olympian and four-time Olympic medalist Abbey Weitzeil as she trains to quality for her third U.S. Olympic Team. Fieldwork Brewing supports the acclaimed swimmer on her road to the Paris 2024 Summer Olympics, recognizing her relentless training...
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October 14, 2022
ShowcasedHow Team UCAN Athlete Emily Sisson Fueled Her American Marathon Record
/ENDURANCE SPORTSWIRE/ - When Emily Sisson crossed the finish line at the 2022 Chicago Marathon, she had no idea she had just covered 26.2 miles faster than any American woman in history. “The first thing I asked my husband was what my time and pace was,” said Sisson. “I was...
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September 8, 2022
ShowcasedA Business as Secure as Your Bib: BibBoards Celebrates 5 Years
/ENDURANCE SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...
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August 18, 2022
ShowcasedThe DONNA Foundation Announces Destination Marathons Partnership
Jacksonville, Fla. –– August 18, 2022 /ENDURANCE SPORTSWIRE/ – The DONNA Foundation today announced a partnership with Destination Marathons, LLC for the 2023 DONNA Marathon Weekend, February 2-5, 2023, which culminates with The National Marathon to Finish Breast Cancer™. The partnership features a true VIP race experience offered through Destination Marathons, a...
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August 9, 2022
ShowcasedElite Runner Molly Bookmyer signs agency contract with Elite Runner Management
GROSSE POINTE (MI) /ENDURANCE SPORTSWIRE/ - Molly Bookmyer, an Ohio State University graduate and two-time Olympic Trials qualifier in the marathon, has signed an agency contract with Elite Runner Management, the Michigan based sports agency headed by Chris Mengel. “It will be an honor to work with Molly and to...
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July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
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July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...
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May 25, 2022
Showcased100% and MLB All-Star Fernando Tatis, Jr. Debut 2022 Limited-Edition Sport Performance Eyewear Collection
SAN DIEGO, Calif. – May 25, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, professional baseball All-Star and MVP Sports Group client, Fernando Tatis, Jr. have once again joined forces for their 2nd limited edition eyewear collaboration. Like Tatis, the 2022 100% x Tatis 23 Limited-Edition Eyewear Collection is sure to turn heads — featuring the energizing pinks and glowing yellows, colors that El Niño is well-known...
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May 12, 2022
ShowcasedRunning legend Gary Robbins joins Run Show Chicago lineup
/ENDURANCE SPORTSWIRE/ – Gary Robbins, globally recognised endurance athlete from Chilliwack, BC, will join an all-star lineup at the inaugural Run Show Chicago, set to take place on June 4-5 at the DES Convention Center. Robbins will join Olympic athlete, Carl Lewis, ultramarathoner Dean Karnazes, Mirna Valerio aka The Mirnavator and professional...
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May 5, 2022
ShowcasedDavis Phinney Foundation Proudly Announces the 2022 Tour de Victory Cycling Challenge Sponsored by Team Evergreen Cycling
Boulder, Colo., May 5, 2022/ENDURANCE SPORTSWIRE/ – The Tour De Victory Cycling Challenge, a unique Colorado charity ride that raises funds and awareness for the Davis Phinney Foundation, is now open for registration and their list of 2022 sponsors and partners has been released. This year marks the fourth that...
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April 25, 2022
ShowcasedThe Feed is the Official Membership Benefit Provider of USA Cycling
Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...
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April 18, 2022
ShowcasediFIT Trainer Tommy Rivers Puzey To Lead iFIT Race Series Filmed Live During 2022 Boston Marathon
LOGAN, UT (April 18, 2022)— iFIT, a global leader in connected fitness software, content and equipment, today announced that iFIT Trainer and elite runner Tommy Rivers “Rivs” Puzey will lead the iFIT Race Series during the 2022 Boston Marathon on Monday, April 18. iFIT will film the race live as...
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April 14, 2022
ShowcasedOlympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 - /ENDURANCE SPORTSWIRE/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
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April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...
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March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
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March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
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March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...
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March 8, 2022
ShowcasedColorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /ENDURANCE SPORTSWIRE/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...
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March 4, 2022
ShowcasedDean Karnazes appointed Chief Exercise Officer for Afloat
TAMARAC, Fla. /ENDURANCE SPORTSWIRE/ - Afloat, the creators of the reimagined and technologically advanced waterbed, have announced a new partnership with ultrarunner Dean Karnazes. Taking on the honorary title of Chief Exercise Officer, Karnazes will act as an ambassador for the brand, sharing how waterbeds offer a superior level of...
