SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

September 4, 2025
ShowcasedBibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins
[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...

August 28, 2025
ShowcasedThe Happiest 5K on the Planet is Back! Registration is Now Officially Open for The Color Run™ Los Angeles and Dallas
LOS ANGELES (August 28, 2025) /ENDURANCE SPORTSWIRE/ – Y11 Sport and Media is bringing back one of the most colorful and community-driven running events ever with the relaunch of its beloved 5K series – The Color Run. The return of this untimed, iconic event kicks off in Los Angeles, then...

July 14, 2025
ShowcasedhDrop Enters European Market with RCD Espanyol de Barcelona to Deliver Advanced Sweat Testing and Hydration Technology to Pro Sports
Barcelona, Spain (July 14, 2025) /ENDURANCE SPORTSWIRE/ — hDrop, the company behind the leading wearable sweat and hydration biosensor for sports, today announced its official entry into the European market through a distribution agreement with From Minus Zero (from@fromminuszero.com). The partnership will make hDrop’s reusable sweat sensor available to professional...

May 22, 2025
ShowcasedScarborough Bicycle Accident Law Named Presenting Sponsor of 2025 Tampa Bay BABES Triathlon
ST. PETERSBURG, FL (May 22, 2025) /ENDURANCE SPORTSWIRE/ — Scarborough Bicycle Accident Law has been named Presenting Sponsor of the 2025 Tampa Bay BABES Triathlon, taking place June 22, 2025, at Fort Desoto Park. This partnership celebrates a shared commitment to athlete safety, inclusivity, and the growing community of women...

May 8, 2025
ShowcasedThe Bovine Classic Gravel Fondo Accepts Devastating Demotion with Grace
PASO ROBLES, CA (May 8, 2025) /ENDURANCE SPORTSWIRE/ — In a shocking development that has rocked the very foundations of the gravel cycling world, The Bovine Classic has been officially downgraded to the 5th hardest cow-themed gravel event in a California wine region outside of Napa and Sonoma. The prestigious...

May 8, 2025
ShowcasedMountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster
RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...

April 22, 2025
ShowcasedRealbuzz drives impressive fundraising growth at the 2024 BMW BERLIN-MARATHON
April 22, 2025 /ENDURANCE SPORTSWIRE/ - Realbuzz, the global leader in charity running programmes, is celebrating a monumental achievement at the 2024 BMW BERLIN-MARATHON, where a total of €6,059,905 (£4.98M) was raised for international charitable causes. As the official international charity programme partner for the event, realbuzz supports hundreds of...

April 1, 2025
ShowcasedEpic Races Partners with Folds of Honor to Bring Rucking to the Ann Arbor Firecracker 5K
ANN ARBOR, MI /ENDURANCE SPORTSWIRE/ - Epic Races, a leader in professionally managing safe, fun, and rewarding multi-sport and endurance events, proudly welcomes Folds of Honor as the official charity partner and title sponsor for the 2025 Folds of Honor Firecracker 5K. This exciting partnership will also introduce a new rucking...

March 3, 2025
ShowcasedJAMBAR Named Official Energy Bar for 129th Running of the Penn Relays Presented by Toyota and New Partner of Penn Athletics
Philadelphia, PA/ENDURANCE SPORTSWIRE/ - JAMBAR, the organic energy bar company, has been named the official energy bar of the Penn Relays for the third consecutive year and a new partner of Penn Athletics. The Penn Relays is one of the most historic and prestigious track & field events in the...

February 27, 2025
ShowcasedMountain Hardwear Welcomes Trail Runner Liz Derstine to Athlete Team
RICHMOND, Calif. – February 27, 2025 /ENDURANCE SPORTSWIRE/ – Mountain Hardwear is excited to announce Liz Derstine, an accomplished long-distance hiker and trail runner, as the newest member of its athlete team. As an industry leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, the addition of...