PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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December 7, 2023
League of American Bicyclists Celebrates BikeInsure as Official Bike Insurance Partner
Washington, DC / December 7, 2023 /ENDURANCE SPORTSWIRE/ - The League of American Bicyclists is excited to announce our partnership with BikeInsure to offer League members a clear and comprehensive opt-in bicycle insurance policy. This partnership with BikeInsure emphasizes the importance of protecting bicycles and electric bikes, which are essential...
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December 7, 2023
The RunnerBox and The RiderBox Release their Winter Edition and Increase Capacity for 500 New Subscribers
/ENDURANCE SPORTSWIRE/ – The RunnerBox and The RiderBox, a leader in the endurance gift and subscription industry, has debuted their most highly sought after box of the year: The Winter Edition. After reaching maximum subscriber limits upon its release in the past four years, the subscription service has announced they...
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December 6, 2023
The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize
The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come. Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in...
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December 6, 2023
ShowcasedSuweeka to Take Pre-Orders of Game-Changing ‘Bike Lifter’ Modular Rack Ecosystem
Portland, Oregon (December, 2023)/ENDURANCE SPORTSWIRE/ – Suweeka is proud to announce presales (presales or pre-order) of its debut product, the first-of-its-kind Bike Lifter, on which they’ll begin accepting deposits through their website on December 15th – just in time for the holidays – with delivery expected early in the new year. Aimed...
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December 6, 2023
Nike and Lululemon Post Epic Retail Traffic Surges on Black Friday
Lululemon will report fiscal third-quarter results after the market closes on December 7 and Nike will report fiscal second-quarter results after the market closes on December 21. Today, LULU shares are up 27x from its adjusted IPO price on July 1, 2007, while NKE shares are up 7.9x over the...
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December 6, 2023
Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee
/ENDURANCE SPORTSWIRE/ - Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee. Perceev, an innovative new software as a service platform for endurance races, has partnered with double Olympic Triathlon Champion, Alistair Brownlee, MBE. Alistair needs no introduction to the world of endurance sports, with a...
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December 6, 2023
Prepare for Paris 2024 sport connected challenges on Kinomap app!
/ENDURANCE SPORTSWIRE/ – Between January and the end of the Olympic Games Paris 2024, runners, cyclists and rowers will be able to train remotely and sign-up to Paris 2024 connected sports challenges for free through the Kinomap app. Users from all around the world will discover the courses used by...
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December 6, 2023
Nix Biosensors and INFINIT Nutrition Join Forces to Provide Custom Hydration and Fueling Formulas
BOSTON, MASS — December 6, 2023/ENDURANCE SPORTSWIRE/ – Nix Biosensors, a leading innovator in biosensing technology, and INFINIT Nutrition, a renowned provider of personalized performance nutrition formulas, are excited to announce they’ve teamed up in the launch of INFINIT’s new Performance Lab Toolbox. With Nix’s state-of-the art sweat monitoring technology, athletes will...
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December 5, 2023
SNO-GO Partners With GovX To Offer Discounts For Active Military, Veterans, And First Responders
December 5, 2023 | Salt Lake City, UT/ENDURANCE SPORTSWIRE/ – SNO-GO, the global leader in ski bikes, today announced a partnership with government procurement platform GovX to expand access to its line of products for active military, veterans, and first responders. Through this new collaboration, SNO-GO will offer specially discounted ski bikes...
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December 5, 2023
Verge partnership with WTRL redefines the virtual cycling experience through custom apparel
NEW YORK, December 5, 2023 /ENDURANCE SPORTSWIRE/ – Verge, a renowned and innovative leader in the world of custom cycling apparel, has entered into an official sponsorship agreement with WTRL, a prominent organizer of virtual cycling events. This collaboration aims to elevate the virtual cycling experience by bringing together cutting-edge technology,...
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December 5, 2023
Chargel Delivering Unexpected Energy Onsite At The Honolulu Marathon
Honolulu, HI (December 5, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the first-of-its-kind, pocket sized and easy to consume athletic Gel Drink, is closing out the 2023 racing season onsite at the Honolulu Marathon. Chargel, the Official Gel of the Honolulu Marathon, will have a booth equip with mobilized ambassadors passing out the...
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December 5, 2023
INFINIT Unveils Next-Level Hydration and Electrolyte Monitoring with Performance Labs
Cincinnati, Ohio, December 5, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, a trailblazer in personalized nutrition solutions for athletes, is thrilled to announce the launch of INFINIT Performance Labs, a groundbreaking platform designed to revolutionize the way athletes approach hydration and nutrition. Knowledge is power, and INFINIT believes in empowering athletes with the...
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December 5, 2023
Perceev Integrates with Race Result Timing to Provide Live Athlete Tracking and Leaderboards for Endurance Races
December 5, 2023 /ENDURANCE SPORTSWIRE/ – Perceev, an innovative new software as a service platform for endurance races, is excited to announce its integration with Race Result Timing Solutions. The Perceev platform is the first available technology of its kind to allow race directors to easily and affordably build an event...
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December 5, 2023
Revolutionizing Athletic Training: Humango Unveils the Enhanced Hugo with ChatGPT Integration
Boulder, CO, December 5th, 2023 /ENDURANCE SPORTSWIRE/ – Humango, a leader in AI-powered athletic training solutions, today introduces ChatGPT seamlessly integrated with the upgraded Hugo. This game-changing development for expert advice tailored to race and fitness goals brings more versatile and natural conversations to the forefront, offering athletes an unrivaled training...
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December 4, 2023
Strava introduces messaging feature
As of Monday, the messaging feature will be available for all Strava users (on mobile only). Look for the speech bubble icon in the top right corner of the Strava home screen and group tabs. If you can’t find it, restart your Strava app and make sure you have version...
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December 4, 2023
Kinomap is now available on most smart TVs!
/ENDURANCE SPORTSWIRE/ - Kinomap, the world’s largest location-based video platform for simulated workouts, is now available on Android TV, Google Chromecast and Apple TV, allowing users to connect and train directly from their TV. Indoor training takes on a more realistic and immersive dimension with our smart TV app, which...
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December 1, 2023
Insurance companies push back against e-bikes
E-bikes are flying off the shelf, and for good reason. Not because they're cited as the solution for everything from reducing traffic congestion to improving diabetes. But because they help riders go farther and faster than a traditional bike, cost less than a car, and emit 99 percent less carbon...
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December 1, 2023
Vittoria Launches Corsa PRO Gold Limited Edition Tire
/ENDURANCE SPORTSWIRE/ - Only one bicycle tire can claim the title of winningest tire of 2023. The Vittoria Corsa PRO achieved what seemed impossible to accomplish in one season, winning Milano-Sanremo, Paris-Roubaix, Giro d’Italia, Tour de France, La Vuelta, and Road World Championships. To commemorate this golden year, Vittoria introduces...
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November 30, 2023
Salomon Unveils New S/Lab Spectur: A “Super Shoe” for Everyday Runners
ANNECY, FRANCE (Nov. 29, 2023)/ENDURANCE SPORTSWIRE/ – Salomon unveils a new high-performance race-day running shoe built to deliver the same benefits to everyday runners that elite-level marathoners receive from their shoes. The S/LAB Spectur running shoe, available in May 2024, is a racing shoe that features the same premium materials and...
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November 30, 2023
R-bies chooses MYLAPS to offer best-in-class sports timing in Japan
TOKYO / HAARLEM (30 November, 2023) /ENDURANCE SPORTSWIRE/ – R-bies, one of the largest timing companies in the world, partners up with MYLAPS to offer best-in-class sports experiences to event organizers, their participants and fans in Japan. Both parties signed an agreement to work together in the coming years. Based in...
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November 30, 2023
New Vittoria Barzo & Mezcal Rainbow Editions
BENTONVILLE, AR November 30th 2023 /ENDURANCE SPORTSWIRE/ – To celebrate the long-lasting partnership with the Union Cycliste Internationale (UCI), Vittoria unveils a new version of the popular cross-country tires Barzo and Mezcal featuring the UCI logo and a stylish rainbow swoosh on the tire sidewalls. Bringing the UCI Mountain Bike World...
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November 30, 2023
Alete™ Active Nutrition partners with Henry Schein Medical Athletics & Schools to expand distribution of SaltStick®, Bonk Breaker® brands to sports medicine professionals across the country
THOUSAND OAKS, CALIF.— November 30, 2023/ENDURANCE SPORTSWIRE/ – Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports nutrition brands, including SaltStick, Bonk Breaker, JoJé Bar® and Vitassium® – today announced plans to expand its United States distribution through Henry Schein Medical’s Athletics & Schools business. The partnership will...
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November 29, 2023
Runners are swallowing data-tracking pills to create better watches
Researchers at the National University of Singapore’s (NUS) Yong Loo Lin School of Medicine, in collaboration with Samsung Singapore, are experimenting with a new generation of wearables that estimate with more accuracy the impact of heat strain on runners. The teamwork between NUS and Samsung will pave the way for...
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November 28, 2023
Leading road safety experts Bodylite announce partnership with sports, leisure and outdoor distribution agency Reydon Sports
28th November 2023, UK/ENDURANCE SPORTSWIRE/ – Bodylite are a leading Irish sportswear brand that specialise in visibility products and active gear for runners, walkers, cyclists and outdoor enthusiasts. Founded by Padraic George in 2013, the dedicated team based in Co Carlow, Ireland, have spent many years developing their industry-leading product...
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November 28, 2023
Sprints Takes the Lead at The Running Event 2023 with Innovative Sling Its
Cincinnati, OH /ENDURANCE SPORTSWIRE/ – Sprints, the pace-setter in distance running apparel and accessories, is excited to announce its triumphant return to The Running Event (TRE) this year, where they'll be showcasing their latest and most innovative strides in the running world. This year's star: the launch of their groundbreaking accessory...