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April 18, 2025

UCAN Launches Salted Caramel Edge + Caffeine

Hamden, CT (April 18, 2025) /ENDURANCE SPORTSWIRE/ – UCAN, the leader in steady-release energy for athletes, is redefining race-day fueling once again with the launch of its newest innovation: Salted Caramel Edge + Caffeine. Delivering 75mg of caffeine and powered by LIVSTEADY®, UCAN’s proprietary, slow-release energy technology, the new gel...

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Running

April 17, 2025

iTAB and Ahotu Celebrate one year partnership – Bringing personalised medal products to thousands of global runners

April 17, 2025 /ENDURANCE SPORTSWIRE/ - Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals in a stylish and meaningful way....

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April 16, 2025

Colnago introduces the V5Rs. A bike built to win. More.

Cambiago (April 16th, 2025) /ENDURANCE SPORTSWIRE/ – Colnago proudly unveils the latest evolution in the V Series: the Colnago V5Rs, the ultimate all-rounder racing bike. Building upon the success of its predecessor, the V4Rs, this new model refines its winning formula. Notably, enhancements in weight ratio, aerodynamics, and handling ensure peak...

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April 16, 2025

Uncommon Runner Launches Premium Running Apparel Collection – Spring 2025

Columbus, OH (April 16, 2025) /ENDURANCE SPORTSWIRE/ – A Bold New Brand Blending Performance, Identity, and Design. A New Voice in Running Apparel Uncommon Runner offers a deliberate alternative to mass-market athletic wear. With an emphasis on premium European craftsmanship, technical fabrics, and a sharp, distinctive design language, the brand...

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Running

April 16, 2025

Ashworth Awards’ Made in USA Medals Now Outshine Imports as Tariffs Drive Up Costs in the United States

North Attleboro, MA /ENDURANCE SPORTSWIRE/ - With new and incoming tariffs drastically increasing the price of imported goods, Ashworth Awards’ Made in USA dimensional steel medals, once price-matched with imported diecast options, now clearly outshine them in both cost and value. Over the past 5 years, Ashworth Awards has invested in...

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April 16, 2025

Dave McGillivray Finish Strong Foundation To Introduce New Fundraising Campaign at Boston Marathon Expo

BOSTON, Mass. (April 16, 2025) /ENDURANCE SPORTSWIRE/  – The Dave McGillivray Finish Strong Foundation is debuting a new product designed to drive fundraising for the organization’s programs that promote youth fitness, literacy, and volunteerism. The Supporter’s Medal is designed for runners and endurance athletes of all kinds to present to...

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April 15, 2025

H2O Audio Named Official Audio Partner of Alpecin–Deceuninck and Fenix–Deceuninck World Tour Cycling Teams

SAN DIEGO/BRUSSELS — April 15, 2025 /ENDURANCE SPORTSWIRE/ - H2O Audio, a leader in high-performance sport headphones, has signed a multi-year partnership with Belgium-based Alpecin–Deceuninck and Fenix–Deceuninck, two of the world’s top professional UCI cycling teams. Kicking off from the 2025 Paris-Roubaix, H2O Audio will be the Official Audio Partner...

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April 15, 2025

SORBA Secures BikeInsure as Official Mountain Bike Insurance

Woodstock, Georgia. (April 15, 2025) /ENDRURANCE SPORTSWIRE/ – The Southern Off-Road Bicycle Association (SORBA) is excited to announce the selection of BikeInsure as our Official Mountain Bike Insurance provider. This partnership brings affordable, opt-in bicycle insurance to SORBA members. BikeInsure offers a bike insurance policy that protects bicycles and e-bikes...

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Cycling

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