January 25, 2022

Swiftwick’s FLITE XT® Earns 2022 Good Housekeeping Fitness Award

Franklin, TN /ENDURANCE SPORTSWIRE/ - Swiftwick is thrilled to announce that their FLITE XT® sock has earned a 2022 Good Housekeeping Fitness Award in the Amazing Activewear category. The FLITE XT® sock is the pinnacle of Swiftwick’s innovation in stability and grip technology, with proprietary GripDry™ Fiber in the heel...

January 24, 2022

Gnarly Nutrition’s Whey Protein Wins Good Housekeeping 2022 Fitness Award

Salt Lake City, UT (January 24, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce that their Whey Grass-Fed Protein was named a winning product in the “Wellness Wonders” category for Good Housekeeping’s 2022 Fitness Awards. Gnarly Whey is a whey protein concentrate that delivers healthy fats, omega-3 acids...

January 23, 2022

Moosejaw to Carry Hustle Bike Labs’ REMTech Avery Pedals, Future Products

Gunnison Colorado (January 23, 2022) /ENDURANCE SPORTSWIRE/ - Hustle Bike Labs – which has received considerable accolades for its Hustle Avery Pedal, a magnetic clipless-platform-hybrid design, since long before production even began – has signed with Moosejaw.com to carry these pedals and potential future products from the highly innovative startup. The...

January 21, 2022

Showcased

New endurance sport social media data tool helping brands with their social strategies

January 21st, 2021 /ENDURANCE SPORTSWIRE/ Specialist research & consultancy firm MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading international endurance sport companies across social media. Issued in January 2022, all data covers Q4 2021 (Oct 1 to Dec...

January 20, 2022

Showcased

EVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events

One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...

January 20, 2022

Peloton to halt production of its Bikes, treadmills as demand wanes

Peloton plans to pause Bike production for two months, from February to March, the documents show. It already halted production of its more expensive Bike+ in December and will do so until June. It won’t manufacture its Tread treadmill machine for six weeks, beginning next month. And it doesn’t anticipate...

January 20, 2022

Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes

BUFFALO, N.Y. (Jan. 20, 2021) /ENDURANCE SPORTSWIRE/ - Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey...

January 20, 2022

Orbea announces price increases, outlines factors behind changes

In a press release which tackles head on the thorny subject of price increases, Orbea today announced that the brand has been forced to change its prices for this year. Spelling out, in detail, the factors behind the change in pricing, Orbea lists a collection of forces which are now...

January 20, 2022

deboer wetsuits introduced the Flōh 2.0 wetsuit

Stamford, CT, Release: January 20, 2022 /ENDURANCE SPORTSWIRE/ - deboer wetsuits is proud to introduce the Flōh 2.0 wetsuit.  The Flōh 2.0 shares much of its DNA with the Fjord 2.0, the exception being the material used in the sleeves. The Flōh 2.0 utilizes 1.5mm UltraFlex™ sleeves for near zero...

January 19, 2022

Showcased

ROUVY and Garmin customers can now seamlessly sync their activities through new API integration

Prague, Czech Republic / January 18, 2022 /ENDURANCE SPORTSWIRE/ ROUVY, an indoor cycling platform, and Garmin® International, Inc., a global leader of GPS-enabled products, today announced API integration support between ROUVY and Garmin Connect™. The integration enables users to seamlessly sync their activities created in the ROUVY app directly to their...

January 19, 2022

Showcased

Black Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022

Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...

January 19, 2022

GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen

San Jose, CA (January 19, 2022) /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 14, 2022

Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition

(RALEIGH, NC) January 14, 2022 /ENDURANCE SPORTSWIRE/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre  holds titles from Hyrox,  Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated  has called him one...

January 13, 2022

Data Driven Sports/ShotTracker to Provide Data and Advanced Analytics for Big 12 Basketball

KANSAS CITY, Mo. – (January 13, 2022) /ENDURANCE SPORTSWIRE/ - Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data...

January 11, 2022

Suunto Sold To New Owners (Again)

Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...

January 11, 2022

Showcased

NordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”

(Logan, UT) - January 11, 2022 /ENDURANCE SPORTSWIRE/ - Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa. While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the...

January 11, 2022

Is Rivian going to make their own bikes and e-bikes?

Rivian is positioning themselves to be not only a leader in the electric vehicle space, but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future....

January 11, 2022

Peloton Steps Deeper Into Footwear

Peloton is expanding its footprint — literally. The fitness company known for its at-home treadmills and bikes unveiled its second pair of cycling shoes today. The Altos, which retail for $145, are designed specifically for the Peloton Bike and Bike+, adding to Peloton’s growing list of products. Front Office Sports

January 11, 2022

Introducing CorporateFitness.app for corporate fitness and wellness challenges

Jan 11, 2021 /ENDURANCE SPORTSWIRE/ - We are excited to announce the release of CorporateFitness.app . This brand-new platform comes with native iOS and Android apps to deliver the most comprehensive corporate fitness/wellness platform available on the market today. Our app contains an automatic step tracker plus a GPS activity tracker...

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /ENDURANCE SPORTSWIRE/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 6, 2022

Showcased

INFINIT Nutrition Launches New Website

Cincinnati, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers. Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their...

January 5, 2022

No Retreat: Business Bootcamp: New CNBC Series Takes Companies to the Next Level (Watch)

No Retreat: Business Bootcamp is coming to CNBC, and the cable channel has released a trailer. In the new business reality series, Joe De Sena, Spartan founder and CEO, will work with companies and help them take their business to the next level. TV Series Finale

January 5, 2022

Fast Talk Laboratories Releases New Guide to Cold-Weather Exercise

January 5, 2022 – Boulder, Colorado, USA – Fast Talk Laboratories, the fast-growing sport science and virtual training center, has released a new online education program about Exercise in the Cold just in time for North America’s coldest month. In this new learning Pathway™, world-leading experts explore what happens to...

January 5, 2022

VeloNews magazine merges with Peloton magazine

VeloNews and Peloton have been under the Outside umbrella since January of 2021. Now, in January of 2022, VeloNews magazine is merging into Peloton magazine. Further, authors and photographers from  sister brand CyclingTips are also now contributing to the new Peloton magazine. VeloNews

January 5, 2022

Nike sues Lululemon over Mirror Home Gym, apps

Nike Inc on Wednesday filed a lawsuit accusing Lululemon Athletica Inc of patent infringement for making and selling the Mirror Home Gym and related mobile apps without authorization. In a complaint filed in U.S. District Court in Manhattan, Nike accused Lululemon of having “summarily” rejected its demand that it stop infringing...