PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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November 8, 2023
Jogology Socks Win Runner’s World Gear of the Year Award
Wake Forest, N.C. (November 8, 2023)/ENDURANCE SPORTSWIRE/ – After just having launched in Run specialty stores in September, performance running sock brand Jogology is the winner of the coveted Runner’s World Gear of the Year Award for its new line of no show socks. In addition to capturing the attention of editors...
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November 7, 2023
Ashworth Awards’ Made in USA Sustainable Medals will Now be Made with 100% Recycled Material
/ENDURANCE SPORTSWIRE/ – Ashworth Awards has led the charge in sustainable recognition awards, developing and being the sole entrepreneur of their sustainable, recycled material awards line. The company started their efforts in 2017, determining the best machinery and material to ensure quality, top-of-the-line products. In 2019, they launched their Made...
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November 7, 2023
Wild Willies to be the Official Beard Products and Soap of Tough Mudder Dallas and Central Florida
BOSTON, MASS. (11/7/23) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global extreme wellness brand, announces that Wild Willies will become an official sponsor, to offer their top-of-the-line portfolio of leading men’s grooming and styling products, to participants at select Tough Mudder events. “We are excited to have Wild Willies - a...
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November 6, 2023
2023 Polartec Apex Award Winners Announced
Planet Earth, (November 6th, 2023) /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand, and premium creator of innovative and more sustainable textile solutions, is excited to announce the winners of the 2023 Polartec Apex Awards. The annual design awards celebrate the brands and designers who embody the ethos, Made...
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November 3, 2023
Super shoes have ‘blown distance running into a new stratosphere.’ Are they benefitting the sport?
Carbon-plated shoes – commonly referred to as “super shoes” – are rapidly changing the distance-running landscape. Today, they are worn by virtually all elite marathon runners, both for racing and for training, and by many casual runners, too. Some are happy about the new technology, arguing that an influx of world...
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November 2, 2023
Nutrition Coaching App, Fuelin, Announces Integration with TriDot Triathlon Training Platform
/ENDURANCE SPORTSWIRE/ – Fuelin is excited to unveil a collaborative partnership with TriDot in response to numerous requests from athletes and coaches alike. This collaboration aims to further tailor nutrition coaching and recommendations for endurance athletes, enhancing their training, performance, and health outcomes. This integration aligns with Fuelin's mission of providing...
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November 2, 2023
Best Bike Split Works with OpenAI to Create an AI Assistant
Austin, TX (November, 2023) /ENDURANCE SPORTSWIRE/ – Best Bike Split (BBS) proudly announces the launch of its latest feature, the BBS AI Assistant, designed to propel athletes and coaches toward unparalleled success on race day. This innovative tool underscores BBS's commitment to harnessing the latest AI advancements, offering users an...
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November 2, 2023
Altra Announces the Launch of the New VIA Olympus 2
DENVER /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, is excited to announce the launch of the VIA Olympus 2 – the second iteration of their award-winning max cushion shoe. Now softer than ever, the VIA Olympus 2 was created to allow runners to stay out there longer...
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November 1, 2023
Angel City FC Launches Performance Optimization Solution From Kitman Labs
Menlo Park, California and Los Angeles, CA (November 1, 2023) /ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new relationship with LA-based, NWSL club, Angel City Football Club. On the heels...
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November 1, 2023
Chargel Powers Up for the November Race Series with Sponsorships and Sampling at Signature California Races this Month
IRVINE, Calif. (Nov. 1, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its November competitive race station lineup as Chargel aims to expand its scope among the athletic community with onsite attendance and product sampling. November’s Chargel Station will continue the fall racing season at Bike...
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November 1, 2023
Treat Public Relations Launches New Online Course
MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations has released Headlines and Finish Lines, a new online course designed to empower race directors and event organizers to drive more press coverage of their events. The course is composed of more than three hours of videos, downloadable templates and printable tip...
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October 31, 2023
Aston Martin Enters The High-End Cycling World With Its All-New .1R Bike
Aston Martin joins the two-wheel world with help from J.Laverack. Luxury meets innovation as Aston Martin joins forces with J.Laverack to launch the J.Laverack x Aston Martin .1R, showcased as the pinnacle of bespoke bicycles. This collaboration is a fusion of automotive high-performance design and cycling craftsmanship, resulting in a...
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October 31, 2023
Fitness Technology Company FORM Launches Real-Time Visual Coaching with Product-Defining Feature: HeadCoach™
Vancouver, BC, October 31, 2023 /ENDURANCE SPORTSWIRE/ - FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, today announces the launch of HeadCoach™, a first-of-its-kind live, digital swim coach. Available immediately, HeadCoach is set to make waves in the industry through in-goggle, real-time coaching, the next...
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October 31, 2023
ShowcasedA2 Bikes Releases New Rogue All Road Bicycle
Lake Oswego, Ore. (October 31, 2023) /ENDURANCE SPORTSWIRE/ – A2 Bikes, a Portland-area direct-to-consumer bike manufacturer, officially announced today the release of their new endurance-focused all-road bike. The Rogue – inspired by the undying spirit of the Pacific Northwest and the cascading beauty of Oregon’s Rogue River – was designed by...
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October 31, 2023
New ActiveLook Application for Apple Watch Introduces First-Ever Strava Live Segments Experience for Runners and Cyclists in Augmented Reality
GRENOBLE, France (October 31, 2023) /ENDURANCE SPORTSWIRE/ – MICROOLED, the leading manufacturer of near-eye microdisplays, today announced a major update to its ActiveLook application for Apple Watch, which now features direct Strava integration. ActiveLook is the first “AR” connected eyewear solution that connects directly to Apple Watch, and the first Apple...
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October 30, 2023
Stryd Announces Stryd Duo + Stryd Footpath: Dual Sided Running Power Meter + New Injury, Fatigue, Performance, Footwear, and Drill Monitoring Tool
Boulder, CO /ENDURANCE SPORTSWIRE/ - Stryd, the leader in run power technology, announces Stryd Duo, a dual-sided running power meter, along with the new Stryd Footpath, a ground-breaking bilateral motion capture of your running with 3D visualization and analysis toolset to enhance performance, monitor injury recovery, fatigue, footwear selection, and...
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October 30, 2023
ShowcasedDeFeet Launches First Fully Traceable Ranch to Retail Wool Socks in the United States
HILDEBRAN, NC — October 30, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet, the world’s first manufacturer dedicated to crafting sustainable, pro-level performance socks, has launched the country’s first-ever Merino wool versions of its Woolie Boolie™ and Wooleator™ Pro socks with the Responsible Wool Standard (RWS) logo on the packaging. The double RWS and NATIVA...
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October 26, 2023
Enduro Bearings Announces Partnership with Cervelo Orange Living Cyclocross Team for the 2023/24 Season
Oakland, California (October 26, 2023) /ENDURANCE SPORTSWIRE/ - With a global group of ambassadors that includes athletes, mechanics and teams, Enduro Bearings is excited to add the Cervélo Orange Living Team to their roster. The Cervélo Orange Living Cyclocross program focuses on the future of the sport with a talented...
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October 26, 2023
FORM Smart Goggles Technology Can Now Be Used In PTO Tour Races
Vancouver, BC, October 26, 2023/ENDURANCE SPORTSWIRE/ – FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, today announces that under the current rules, World Triathlon has confirmed that FORM Smart Swim Goggles are allowed in all World Triathlon Competition formats after review from the World Triathlon Technical Committee....
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October 26, 2023
H2O Audio Introduces SnowPRO with PLAYLIST+: Snowproof Headphones Featuring Enhanced Spatial Awareness for Safety and the Ability to Stream Music Offline on the Slopes
SAN DIEGO, October 26, 2023 /ENDURANCE SPORTSWIRE/ - Just in time for the winter season, H2O Audio, the industry leader in waterproof audio technology, is excited to unveil the SnowPRO headphones. These state-of-the-art, waterproof headphones are engineered specifically with the needs of skiers, snowboarders, and cross-country skiers in mind, offering...
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October 26, 2023
RunSignup Timer Survey 2023 Now Open
Moorestown, NJ— October 26, 2023 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, launches its 2023 Timer Survey. This annual industry research survey, now in its 5th year, is the only research available that is specifically tailored to timers and offers...
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October 26, 2023
Fast Talk Laboratories Launches The Craft of Coaching with Joe Friel: Coaches’ Choice
October 26, 2023 – Boulder, Colorado, USA /ENDURANCE SPORTSWIRE/ - Since 2021, The Craft of Coaching with Joe Friel has developed into the ultimate resource for coaches to become better, more successful, and happier. Drawing from his pioneering 40-year career as the world’s most trusted cycling and triathlon coach, Joe...
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October 25, 2023
Vimazi Hits the Trails with First Ever Pace-tuned Trail Running Shoes
Portland, Ore., (Oct. 25, 2023)/ENDURANCE SPORTSWIRE/ – Vimazi, developer of the first ever pace-tuned running shoes, announces today the release of their pace-tuned trail running collection. These new trail running shoes will continue Vimazi's mission to provide runners with footwear engineered for their specific pace, promising to maximize cushioning and overall running...
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October 25, 2023
Final Surge 4.0 – Newest App Release by Final Surge Offers More Features to Athletes and Coaches
October 25, 2023 /ENDURANCE SPORTSWIRE/ – Final Surge is excited to introduce the latest version of its app, completely redesigned and packed with an array of features and visual enhancements aimed at elevating the training experience for athletes and coaches. Apple Health + Watch Integration The redesigned Final Surge app introduces...
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October 25, 2023
Kitman Labs Launches ‘The Football Intelligence Platform’ For Premier League Academies
London, England and Menlo Park, CA (Oct. 25, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organisations use data, today announced a new partnership with the Premier League. The partnership will provide all Premier League club academies with a centralised,...