April 26, 2020

iFit Makes Treadmill Travellin’ at Home a Reality

LOGAN, Utah, April 27, 2020—iFit, the leading interactive, connected fitness technology, is now streaming its Egypt walking series, a 14-part tour. This walking series is available to all iFit members and all free trial users of the newly launched iFit app. With iFit’s newly launched app, iFit’s award-winning workouts can...

April 24, 2020

Naked Sports Innovations Collaborates With Virtual Trail Running Film Festival

What: Trail Running Film Festival: Virtual Edition When: Friday May 1st, 2020 5:30pm (PST) Brief For years the Trail Running Film Festival has brought the most relevant trail stories and visual artistry to theaters across the country. We’re adapting and responding to “distant socializing” with a 2 hour live stream...

April 23, 2020

Headsweats Launches Face Masks and Gives Back to Grassroots Aid Partners

BOULDER, Colo. (April 23st, 2020) – Headsweats, the leader in high-performance apparel and headwear, has teamed up with Grassroots Aid Partners (GAP) to donate masks for volunteers who provide hot food to communities that have been largely affected due to the coronavirus disease (COVID-19) pandemic. Grassroots Aid Partners believes in...

April 23, 2020

LEOMO Brings Wearable Motion Analysis Technology into Performance Running

Boulder, CO (April 23, 2020) — With the release of its five new running-specific Motion Performance Indicators (MPIs), LEOMO Inc. has created a new digital paradigm to allow runners and triathletes to precisely understand the complexity of their entire gait cycle and make appropriate changes in real-time for optimal efficiency...

April 23, 2020

Active at Altitude announces Runners Mindset program to keep runners mindful and motivated during COVID pandemic

Estes Park, CO – Active at Altitude, creator of experiences that educate, inspire, and empower an active, healthy, mindful lifestyle, has announced a new program to help guide runners through these challenging times with an uncertain future for races due to the COVID pandemic. Runners Mindset delivers 21 daily mindset...

April 23, 2020

RunSignup Releases Looking Forward Guidelines for Races

Moorestown, NJ – RunSignup has released a working draft of Looking Forward Guidelines for Races. This living document was created with input from dozens of race directors, timers, governing bodies, and other industry partners. It is intended to provide ideas for a path forward for races when coronavirus restrictions are...

April 22, 2020

Help Get Sponsors to Provide Free Software to All

Raleigh, NC – Help Get Sponsors, Inc, the award winning sponsorship software company behind HelpGetSponsors.com, is opening up it’s complete suite of software tools available at no charge to users, effective immediately. Free access to the HelpGetSponsors.com Mid-Level Package will be extended to all current and future customers. Usage of...

April 22, 2020

Elite Cycling Releases The JET Water Bottle

FONTANIVA, ITALY, April 22, 2020 — Elite Cycling (long-time makers of the World’s lightest cycling water bottles) proudly releases the JET — a new water bottle made of biodegradable plastic material, that maintains the impeccable performance Elite is known for. BIODEGRADABLE MATERIAL The JET is manufactured with an innovative plastic...

April 22, 2020

RunSignup Releases New Virtual Race Websites and Pre-Race Bibs for Virtual Runners

Moorestown, NJ – RunSignup has released a new virtual race website and Pre-Race Bibs for virtual runners to help race organizers put on virtual events that engage and excite their communities. With socially distant runners seeking out challenges and interaction, virtual races have created an outlet for athletes to come...

April 22, 2020

BOCO Gear Launches Custom Fabric Face Mask Line

Boulder, CO - April 22, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, debuts 2 - layer Face Mask collection. These breathable, reusable, water resistance face coverings will be available in both adult and children's sizes. All current BOCO products are still being offered, with this...

April 21, 2020

Peloton will resume live classes from instructors’ homes

Peloton today announced that it will resume live workout classes after finally closing its studios on April 3rd when an employee tested positive for COVID-19. Classes will now be streaming from the instructors’ homes. Users can expect between two to three new live classes daily; the schedule currently focuses on morning classes, but the...

April 21, 2020

Hutchinson Tires Unleashes the KRAKEN

MONTARGIS, FRANCE — Hutchinson Tires (manufacturing bicycle tires since 1890) has unleashed THE KRAKEN - it’s latest addition to the XC / Trail range. The Kraken Racing Lab is the remarkable result of close collaboration between designers, engineers and XC Hutchinson athletes. “The objective was to develop a fast, agile...

April 21, 2020

Performance Tea announces the release of Immunity with elderberry and vitamin C.

Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...

April 21, 2020

RunSignup Announces Free Virtual Results Bot for Virtual Events

April 21, 2020 –Moorestown, NJ –RunSignup announces its free RaceDay Virtual Results solution for virtual race events. RunSignup’s RaceDay Virtual Results provides outdoor events with flexible user submitted results through multiple mediums, including free TXT-to-event submissions, multiple web-based points, and auto submission through RunSignup’s mobile race day app, RaceJoy. Events...

April 19, 2020

Lisa Norden (SWE) Victorious During the Women’s IRONMAN VR3 Pro Challenge

TAMPA, Fla. – Four professional women capped off the third edition of the IRONMAN® VR™ Pro Challenge by taking to the virtual bike course and going head-to-head in a sprint distance race simulation. It was Lisa Norden of Sweden taking the top spot on the podium in a closely contested...

April 17, 2020

iFit Connected Fitness Lets Runners Race the Boston Marathon via Streaming Workout on NordicTrack and ProForm treadmills

(Logan, UT) - April 17, 2020—iFit, the leading interactive, connected fitness technology, is now streaming an exclusive Boston Marathon workout series, scheduled for April 20 and now postponed to September 14 due to coronavirus. iFit filmed the marathon live in 2019 and has released a five-part series, so iFit subscribers...

April 16, 2020

PTO Members Unite To Launch PTO Hub A Home For Inspiration, Motivation and Entertainment

LONDON, ENGLAND: The Professional Triathletes Organisation and its professionals today announced the launch of the PTO Hub, a central location for content generated by PTO members to support, encourage and inspire in these uncertain times. The PTO Hub showcases the world’s top professional triathletes reaching out through a combination of...

April 16, 2020

Thousand Launches Climate Collection Benefitting 1% for the Planet

LOS ANGELES (April 16, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today the launch of its Climate Collection. The charitable assortment will feature Thousand’s evergreen collection of Heritage helmets in new, distinct colors, inspired by the elements of our planet. 1% for the Planet, an international organization...

April 16, 2020

LJI Does Quick Pivot and Adds PPE to Their Product Line

“It happened so quickly,” states Leslie, owner and President of Leslie Jordan, Inc. First, a frantic email from a friend: “PLEASE HELP! The hospital where my husband practices is running out of masks!” The next morning, she received a call from a harried local medical supplier whose customers were desperate...

April 16, 2020

F2C Nutrition Launches Rehab Recovery™ – An Incredible New Anti-Inflammatory and Recovery Product

Rehab Recovery™ is an exciting new product launched by F2C Nutrition that will benefit athletes in multiple ways, not only does it relieve inflammation and joint pain and while training and competing, it helps to preserve healthy bones and joints and supports immune system efficiency without the contraindications of NSAIDs. Rehab...

April 16, 2020

Momentous launches #SupportYourSweat Campaign to Support Health and Fitness Professionals

(Jackson Hole, Wyo.) – Momentous, a premium sports nutrition company, announces the launch of the #SupportYourSweat Campaign to help gym and fitness professionals who have been affected by Covid-19 and are struggling or have been forced to close their doors. This program was created to help funnel money back into...

April 16, 2020

Announcing Virtual Race by Field General

Madison, WI April 16, 2020 – Field General (FG) a real time GPS asset tracking software company has retooled its flagship product to provide a simple and powerful solution to launch and manage Virtual Runs: Virtual Race by Field General (VR). (http://www.vrace.us) “With races being canceled across the world, Race...

April 16, 2020

RunSignup Reduces Reserve Requirement from 20% to 10%

Moorestown, NJ – RunSignup is pleased to announce that they are reducing the required refund reserve for races from 20% to 10%, with the overall payment account reserve requirement falling from 10% to 5%. The refund reserve requirements were first implemented in mid-March as a response to the impact of...

April 15, 2020

This Scrappy Startup is Setting Out to Save Your Favorite Gym

COLUMBUS, OHIO – April 15, 2020– Thousands of independently owned and operated gyms have been forced to shut down as a result of COVID-19. But an unexpected force, O2 Recovery Drink, has created a profit share program that could funnel millions of dollars to fitness professionals and gym owners to...

April 14, 2020

PeopleForBikes Webinars Provide Virtual Guidance for Bike Industry in Time of COVID-19

BOULDER, COLO. (April 14, 2020) — PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19, the schedule includes sessions addressing tariffs, trade, e-bikes, digital riding campaigns, and sustainability. “Now more...