PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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December 31, 2020
The RunnerBox and RiderBox Debuts Winter Edition with Only 450 More Subscription Spots Remaining
The RunnerBox and RiderBox, a leader in the endurance gift and subscription industry, has debuted its most highly anticipated box of the year: The Winter Edition. After selling out of limited-edition holiday gift boxes and reaching maximum subscriber limits in conjunction with the release of this edition in past years,...
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December 30, 2020
Nike Has Two New Running Shoes Releasing in Early 2021 Made to Reduce Injuries and Help You Run Faster
The pair of road-ready shoes, the ZoomX Invincible Run and the React Infinity Run 2, are part of its mission of creating a future where no runner gets injured and every runner gets faster. Footwear News
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December 29, 2020
100%® Launches Bevo Comfort™ PPE Goggle
SAN DIEGO, Calif. – December 29, 2020– 100%®, the San Diego-based sports performance company, has announced a breakthrough in PPE goggle technology with the debut of the Bevo Comfort™ PPE Goggle. Designed based on feedback from doctors, nurses and other healthcare workers, the Bevo Comfort has been built for all-day...
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December 28, 2020
Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals
The German athletic powerhouse stated that more than 60% of its products will be made with sustainable materials in 2021, marking the next step in Adidas’ mission to end plastic waste. It will also produce 17 million pairs of shoes with recycled plastic waste from beaches and coastal regions. Footwear...
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December 22, 2020
Announcing ultra-flexible multi-sport support for virtual challenges
We are proud to announce the sodisp platform now supports an extremely flexible solution of hosting multi-sport events. The new features can be combined with our existing feature set bringing a unique virtual experience to virtual multi-sport events. Our unique auto-sync from a multitude of GPS watches and apps are...
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December 22, 2020
RunSignup | GiveSignup Opens Registration for 2021 Virtual Winter Symposium
RunSignup | GiveSignup, the leading technology provider for US races, opened registration for their 2021 Virtual Winter Symposium taking place January 19-21st.This virtual event includes two days of sessions designed to share cutting edge technology with event organizers and nonprofits, with an optional third day for timers interested in RaceJoy...
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December 22, 2020
The RunnerBox and RiderBox Sellout of Limited-Edition Holiday Box and Unveil Instantly Downloadable Gift Cards
The RunnerBox and The RiderBox, the leading provider of athletic gift and subscription boxes, recently announced the sellout of their highly anticipated Holiday Box. Despite increased inventory ahead of the COVID-19-induced heavy online shopping year, the seasonal Limited Edition sold out in a matter of weeks. “Our team has a...
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December 21, 2020
iFit Celebrates the Holiday Season with Festive Workouts and a Santa-Themed 5K
(LOGAN, Utah, December 21, 2020)—iFit, the patented, interactive, connected fitness platform, celebrates this holiday season with a collection of festive workouts. iFit members can embrace this joyous time of year with a cycling series in snowy Alaska, a walking and jogging tour of Germany during the holidays, and a Santa-themed...
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December 18, 2020
Launch of BRÈINFÚEL Ignites Functional Beverage Category with High-Performance Nootropic Beverage
Chicago, IL (December 18, 2020) – Officially launched and available for purchase online, BRÈINFÚEL (Breinfuel) evolves from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity. Developed by Dr. Gerald Horn, a Lasik surgeon with a background in pharmaceutical science and disruptive drug development,...
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December 17, 2020
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...
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December 17, 2020
Thieves nab $160,000 in bikes from Specialized headquarters
Thieves made off with museum pieces and bikes owned by employees of Specialized Bicycles last Dec. 13, with bikes valued at more than $160,000 taken from its headquarters during a daytime break-in and robbery. VeloNews
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December 17, 2020
Will the Gym Industry Embrace Apple Fitness+?
The launch of Apple Fitness+ has already been embraced by one of the largest gym chains in North America. Life Time will offer the $9.95 per month Apple Fitness+ subscription free to all its more than 1.5 million members, part of a renewed digital push by the chain that has...
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December 17, 2020
THRU’s Proprietary Bike Delivery Service Upgrades Customers’ Experience
Your Bike. There. THRU’s new flagship “Ready to Roll” service delivers a professionally assembled bike instead of a bike in a box. New bike owners are ready to ride immediately and don’t have the headache of assembling - or finding a bike mechanic to assemble - their new bike for...
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December 16, 2020
Wahoo SUF Launches Inspiration Video Series
ATLANTA, December 16, 2020 - With the indoor training season in full swing, the Wahoo SUF Training App wants to help you get motivated to ride with the new Inspiration series of video-based workouts. Inspiration is a curated collection of 31 of the most inspiring films in cycling and endurance...
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December 16, 2020
Unique Florida-inspired iSUP and open water swim brand launches in Tampa Bay, Florida
(TAMPA, DECEMBER 16) — For many entrepreneurs, a new business idea usually comes from sensing a need and finding a way to meet it. For retired professional triathlete Rich Allen, it was something in the water — literally. “Although I’m not originally from Florida, I have been coming here three or four...
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December 16, 2020
IRC Tire Introduces The Boken DoubleCross Tire
Davis, CA— IRC Tire introduces the all-new Boken DoubleCross tire line up. As its name implies, the Boken DoubleCross is a dual-sport tire. Depending on the size, it’s an aggressive all-conditions gravel tire or a CX race tire. DoubleCross tires offer a more aggressive tread than the original IRC Boken...
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December 16, 2020
The launch of RACE EXPLORER – Innovation in Race Results
After a tough year for mass participation events, many race directors are looking for an edge to generate more engagement in their event for 2021. The launch of RACE EXPLORER– a visual race analytics service for all event types – provides an exciting and interactive way for competitors to review...
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December 15, 2020
Original foldable antenna by RACE RESULT still the market leader
Five years ago, RACE RESULT first introduced the foldable antenna. This innovation revolutionized the timing industry and quickly became one of the biggest draws of timing companies to switch to RACE RESULT technology. Timing crews could spend less time laying out antenna mats and connecting cables; race directors could close...
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December 15, 2020
iFit Connected Fitness Launches “Train With a Pro” Series with NFL Star Tiki Barber
(LOGAN, Utah, December 15, 2020)—iFit, the leading interactive, connected fitness technology, has launched its “Train With a Pro” series, bringing world-class athletes into the homes of iFit members. Tiki Barber, former New York Giants running back, kicks off the series in his six-part program, available on all iFit-enabled treadmills and...
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December 14, 2020
Under Armour Sued Over Claims About Rush Workout Fabric
Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent. The sports-apparel manufacturer says materials in the Rush fabric absorb energy emitted by the body and reflect it back into tissues and muscles, improving endurance and strength. Bloomberg
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December 14, 2020
First Look: Apple’s new Fitness+ streaming workouts
Outside tests out a preview build of Fitness+, along with the numerous workout and health functions of the Series 6 Watch, which debuted in September.
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December 14, 2020
Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers
BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...
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December 11, 2020
Here’s When Lululemon Will Launch Its First-Ever Shoe Collection
Lululemon Athletica Inc. has confirmed the upcoming debut of its inaugural shoe line as it plans to enter the footwear market in the back half of 2021, and will begin selling in early 2022. Footwear News
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December 11, 2020
What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs
Brevard, NC – December 11, 2020 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the...
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December 10, 2020
Peloton grows Plano Campus by more than 100,000 square feet
The additional space allows the company to significantly expand its current business presence and supports Peloton's plans to bring up to 1,600 more jobs in a variety of corporate functions and experience levels to the North Texas location. PR Newswire