PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

April 6, 2023
Nix Biosensors Expands Real-Time Hydration Monitoring Platform to Android Devices
BOSTON, MASS. — APRIL 6, 2023 /ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, completed their largest expansion yet with the release of the Nix app for the Android platform. Nix’s Hydration Biosensor, the first-ever device to analyze sweat and provide endurance athletes with personalized hydration...

April 6, 2023
Peak Ski Company Reveals Limited-Edition Ski in Support of Big Sky Bravery
BOZEMAN, Montana (April 6, 2023) /ENDURANCE SPORTSWIRE/ – Peak Ski Company has revealed a limited-edition ski developed in partnership with a fellow Bozeman-based organization, Big Sky Bravery. Proceeds from the sales of the skis will directly support Big Sky Bravery’s programs that have served over 400 recipients. Based in Bozeman, Montana, Big...

April 5, 2023
F2C Nutrition Announces Partnership with Popular Paris to Ancaster Gravel Fondo
April 5, 2023 /ENDURANCE SPORTSWIRE/ – F2C Nutrition, internationally known and recognized for quality and innovation, is set to partner with the Paris to Ancaster (P2A) and supply the event with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. F2C Nutrition was born from the vision...

April 5, 2023
KINeSYS Sunscreen Announces 2023 Brand Ambassadors
Vancouver, Canada, 05th April 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2023 KINeSYS Champions. Now in its fifth year, the Brand Ambassador program is a group of 35 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts,...

April 4, 2023
Thousand Prioritizes Inclusivity and Rider Diversity in Heritage 2.0 – An Innovative Evolution of its Best-Selling Helmet
Los Angeles (April 4, 2023) /ENDURANCE SPORTSWIRE/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand's flagship model. Thousand prioritized diversity and inclusivity in designing the new helmet, hosting a comfort study performed...

April 3, 2023
The Woman-Owned Brand Fierce Hazel Launch Their First Ever On-The-Bike Bags
Los Angeles, CA (April 3, 2023) /ENDURANCE SPORTSWIRE/ - Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags constructed from factory deadstock material Olefin. This eco-friendly fabric is durable, weatherproof, and stain-resistant, making it...

April 1, 2023
Tifosi Optics Celebrates 20th Anniversary with Platinum Giveaway Package
Watkinsville, GA (April 1, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, the #1 brand of cycling eyewear in the United States, is thrilled to celebrate its 20th anniversary with an exciting giveaway promotion throughout the month of April. Beginning on April 1st, 2023, Tifosi fans can enter for the chance to win...
March 31, 2023
Women-Owned Running Apparel Brand Launches Unique Campaign Profiling Individuals Sharing Dreams to Inspire Others
March 31, 2023 - (Santa Barbara, CA.) /ENDURANCE SPORTSWIRE/ – Santa Barbara-based women-owned performance-running apparel company rabbit announced the launch of its Dream Chasers campaign and apparel line that highlights monthly stories about individuals who dream on their own terms. In honor of avid runners' unique running practices paired with rabbits'...
March 31, 2023
Brooks to Invest $10 Million in New Initiative to Empower Young Runners
On Friday, the Seattle-based performance brand unveiled “Future Run,” a new program aimed at teaching young people the benefits of running. The new initiative is an evolution of the brand’s current community impact work and aims to reach one million young runners in the U.S. with a $10 million investment...

March 31, 2023
Tifosi Expands Swank Series Sunglasses with Smirk
Watkinsville, GA (March 31, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle eyewear brand, is thrilled to announce the launch of its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is a fashionable yet functional pair of durable eyewear that won’t break the...