PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 2, 2021
Alchemy Bikes Introduces New Arktos
DENVER, COLO, March 2nd, 2021 — Alchemy Bikes, known for their exclusive patented Sine Suspension system, introduces their new carbon Arktos mountain bike. The Arktos is designed to allow for three travel configurations and two wheel sizes (29” and mixed-wheel “mullet” 29”/27.5” compatibility) with one frame. It also features modernized geometry...
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March 2, 2021
Life Time Events and Rudy Project Reveal Customized Cycling Helmet Designs Based on Life Time’s Notable Off-Road Cycling Events
BOULDER, Colo., March 2, 2021 — Participants of Life Time’s iconic cycling events will now be able to purchase more high-end branded equipment than ever before as part a new multi-year licensing agreement between Life Time and Rudy Project. The two brands will jointly offer a new, curated selection of...
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March 1, 2021
Gatorade made a smart patch that measures your sweat and hydration
Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch. The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their athletic performance and hydration levels. CNBC
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March 1, 2021
Adidas launches clip-in version of Samba street shoe
The Velosamba is a two-bolt SPD-compatible urban cycling shoe based on the brand's classic Samba street shoe. Bike Radar
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March 1, 2021
GU Energy Labs Launches New Energy Drink Mix Flavor
Berkeley, Calif. — March 01. 2021 — GU Energy Labs today launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix line-up, giving athletes an even broader variety of fueling choices. The all-new flavor provides inspiration to keep pushing during tough training blocks and races. Through extensive...
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March 1, 2021
New Inspirational Triathlon App, CREDO Tri Set to Hit the Market
March 1, 2021 - The CREDO Tri app is revolutionizing triathlon preparation. The free to download multi-level platform contains over 500 original short videos covering all facets of each triathlon segment, including, swim, bike, run, gym, rest day, and race week. CREDO means "I Believe" in Latin, and the app...
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February 25, 2021
The dos and don’ts of Strava
If you’re new to Strava, there are a few dos and don’ts you should know about. In fact, even if you’ve used Strava for years, it’s worth reviewing these dos and don’ts (specifically the don’ts, just to make sure you’re not doing anything that might annoy your followers). Canadian Running Magazine
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February 25, 2021
Fabletics launches at-home fitness app
Fabletics, which was co-founded by actress Kate Hudson as an e-commerce site in 2013 and now operates 50 stores nationwide, is offering a new fitness app called Fabletics FIT. The app provides access to hundreds of digital experiences, including on-demand workouts and meditations. Chain Store Age
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February 25, 2021
Quintana Roo Debuts SRsix Aero Road Bike
Chattanooga, TN (February 25, 2021) — Quintana Roo announces the debut of the SRsix, QR’s premium-level aero road bike model. The SRsix joins the SRfive to compliment Quintana Roo’s suite of aero road bikes; the SRseries. Drawing on decades-long heritage in aerodynamics study in developing its race and award-winning triathlon...
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February 24, 2021
An Olympic gold medalist has created specialist glasses that give cyclists eyes at the back of their heads
Callum Skinner, 28, who won gold and silver at the 2016 Olympics, developed the technology with physicist Alex Macdonald after raising more than £100,000 through a Kickstarter campaign. Sky News
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February 24, 2021
Phelps Brand Launches Penny Oleksiak Collection
VISTA, Calif.February 24, 2021—Phelps Brand, a global swim brand offering best-in-class, innovative swim products, today announced the launch of a collection inspired by World Champion swimmer, Penny Oleksiak. The new collection features special design elements that embody the Phelps Brand global ambassador’s character and personality. “I love being a part...
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February 23, 2021
Interest In Peloton’s Fitness Apparel Is Rising
Interest In Peloton's fitness apparel is rising. Last quarter, the company sold 600,000 units of branded apparel. Front Office News
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February 23, 2021
Stages Cycling release 2.5 Firmware for Dash and introduces Smart Profiles
BOULDER, CO - February 23, 2021 - Stages Cycling announced the release of 2.5 Firmware for Stages Dash M50 and L50 GPS Cycling Computers. This new firmware adds Smart Profiles to Dash, which automatically configure screens and data fields based on paired sensors before every ride. Smart and Adaptable After...
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February 23, 2021
Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...
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February 23, 2021
The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet
Westport, CT (February 23, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugar cane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...
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February 22, 2021
Honey Stinger Expands Classic Waffle Lineup with New Short Stack Flavor
STEAMBOAT SPRINGS, Colo. (Feb. 22, 2021) —Honey Stinger, the honey-powered sports nutrition brand, today introduces the newest flavor to join its beloved Classic Waffle family: Short Stack™ Inspired by the warm and cozy tastes of a weekend brunch, the Short Stack Waffle brings the maple flavors of a fresh plate of...
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February 19, 2021
Dragon Eyewear Debuts XP Fishing Collection
SAN CLEMENTE, Calif., (Feb. 19, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun styles are designed with a variety of lens tints, specific to different fishing environments and...
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February 19, 2021
GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and eco-friendly, recycled materials. The collection consists of a 3-piece Cutlery Set, a Spatula, a Chef...
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February 18, 2021
A 3D-printed custom cycling shoe, the LoreOne, will launch in April
Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans of a rider’s feet. VeloNews
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February 18, 2021
BCAA Beverage Brand NOCCO Adds New Summer Edition Flavor, Limón Del Sol
LOS ANGELES, CA (18th February, 2021) – NOCCO, the popular no carbs company introduces its seventh flavor, Limón Del Sol to the market. The tradition of NOCCO’s Summer limited-edition line continues with this tangy new flavor set to hit GNC in February. “As we kick off the new year, we are more...
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February 17, 2021
Professor launches anti-racism cycling website.
Dr. Marlon Moncrieffe has launched a cycling site dedicated to anti-racist discussion. VeloNews
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February 17, 2021
Do You Even Zwift? The Indoor Cycling Platform Is Having A Moment
Riding in a virtual environment with friends from all over the world on a real bike attached to a trainer on any computing platform is “to Zwift.” Forbes
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February 17, 2021
For Fun: Peloton gets an ‘SNL’ ad with instructors who mercilessly neg you
Saturday Night Live knows that Peloton's inspirational instructors aren't for everyone. That's the inspiration for Pelotaunt. Mashable
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February 16, 2021
Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
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February 16, 2021
PEARL iZUMi Pedals into Spring 2021 with New Styles, Steadfast Commitment to Sustainability
LOUISVILLE, Colo. — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed to provide maximum comfort, performance and style for riders across all categories. With its new collection, the brand furthers its commitment...