PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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December 17, 2020
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...
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December 17, 2020
Thieves nab $160,000 in bikes from Specialized headquarters
Thieves made off with museum pieces and bikes owned by employees of Specialized Bicycles last Dec. 13, with bikes valued at more than $160,000 taken from its headquarters during a daytime break-in and robbery. VeloNews
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December 17, 2020
Will the Gym Industry Embrace Apple Fitness+?
The launch of Apple Fitness+ has already been embraced by one of the largest gym chains in North America. Life Time will offer the $9.95 per month Apple Fitness+ subscription free to all its more than 1.5 million members, part of a renewed digital push by the chain that has...
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December 17, 2020
THRU’s Proprietary Bike Delivery Service Upgrades Customers’ Experience
Your Bike. There. THRU’s new flagship “Ready to Roll” service delivers a professionally assembled bike instead of a bike in a box. New bike owners are ready to ride immediately and don’t have the headache of assembling - or finding a bike mechanic to assemble - their new bike for...
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December 16, 2020
Wahoo SUF Launches Inspiration Video Series
ATLANTA, December 16, 2020 - With the indoor training season in full swing, the Wahoo SUF Training App wants to help you get motivated to ride with the new Inspiration series of video-based workouts. Inspiration is a curated collection of 31 of the most inspiring films in cycling and endurance...
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December 16, 2020
Unique Florida-inspired iSUP and open water swim brand launches in Tampa Bay, Florida
(TAMPA, DECEMBER 16) — For many entrepreneurs, a new business idea usually comes from sensing a need and finding a way to meet it. For retired professional triathlete Rich Allen, it was something in the water — literally. “Although I’m not originally from Florida, I have been coming here three or four...
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December 16, 2020
IRC Tire Introduces The Boken DoubleCross Tire
Davis, CA— IRC Tire introduces the all-new Boken DoubleCross tire line up. As its name implies, the Boken DoubleCross is a dual-sport tire. Depending on the size, it’s an aggressive all-conditions gravel tire or a CX race tire. DoubleCross tires offer a more aggressive tread than the original IRC Boken...
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December 16, 2020
The launch of RACE EXPLORER – Innovation in Race Results
After a tough year for mass participation events, many race directors are looking for an edge to generate more engagement in their event for 2021. The launch of RACE EXPLORER– a visual race analytics service for all event types – provides an exciting and interactive way for competitors to review...
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December 15, 2020
Original foldable antenna by RACE RESULT still the market leader
Five years ago, RACE RESULT first introduced the foldable antenna. This innovation revolutionized the timing industry and quickly became one of the biggest draws of timing companies to switch to RACE RESULT technology. Timing crews could spend less time laying out antenna mats and connecting cables; race directors could close...
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December 15, 2020
iFit Connected Fitness Launches “Train With a Pro” Series with NFL Star Tiki Barber
(LOGAN, Utah, December 15, 2020)—iFit, the leading interactive, connected fitness technology, has launched its “Train With a Pro” series, bringing world-class athletes into the homes of iFit members. Tiki Barber, former New York Giants running back, kicks off the series in his six-part program, available on all iFit-enabled treadmills and...
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December 14, 2020
Under Armour Sued Over Claims About Rush Workout Fabric
Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent. The sports-apparel manufacturer says materials in the Rush fabric absorb energy emitted by the body and reflect it back into tissues and muscles, improving endurance and strength. Bloomberg
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December 14, 2020
First Look: Apple’s new Fitness+ streaming workouts
Outside tests out a preview build of Fitness+, along with the numerous workout and health functions of the Series 6 Watch, which debuted in September.
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December 14, 2020
Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers
BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...
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December 11, 2020
Here’s When Lululemon Will Launch Its First-Ever Shoe Collection
Lululemon Athletica Inc. has confirmed the upcoming debut of its inaugural shoe line as it plans to enter the footwear market in the back half of 2021, and will begin selling in early 2022. Footwear News
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December 11, 2020
What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs
Brevard, NC – December 11, 2020 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the...
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December 10, 2020
Peloton grows Plano Campus by more than 100,000 square feet
The additional space allows the company to significantly expand its current business presence and supports Peloton's plans to bring up to 1,600 more jobs in a variety of corporate functions and experience levels to the North Texas location. PR Newswire
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December 10, 2020
Supersapiens Gives Athletes Visibility Into Glucose, Redefines Fueling in Sport
ATLANTA, GEORGIA, December 10, 2020 --For any human, proper glucose management can mean the difference between feeling good or feeling lackluster. For athletes, the stakes are even higher: Dial in your optimal fuel intake and you can feel strong, fast, and agile in athletic situations. On the other hand, get...
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December 10, 2020
FitRankings Pushes Connected Fitness Innovation with Enhanced Capabilities
Austin, TX – December 10, 2020 –FitRankings, the fitness industry’s first to market universal health platform, is expanding its capabilities with new features, including milestone triggered messaging and interactive mapping. With these advancements, FitRankings partners can better leverage the world of connected health devices and wearables to build the most...
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December 10, 2020
LEOMO Launches Remote Bike-Fitting Service in U.S.
Boulder, CO (Dec. 10, 2020) — LEOMO Inc. has launched its innovative remote bike-fitting service in the U.S. using its wearable motion analysis technology. The service, the first of its kind in the world, debuted in Japan in September using LEOMO’s TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary technology and its...
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December 10, 2020
Parcours Unveil New Gravel Wheelset – The Parcours Alta – 650b
British-brand Parcours are pleased to announce the addition of a 650B Alta gravel wheelset; a versatile offering for those seeking a ‘one wheel’ setup for their gravel bike. Performing at its very best off the beaten-track, the lively and dynamic Alta 650B thrives on exploring the most rugged of trails, and...
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December 9, 2020
361° Announce Launch Of Fierce Trainer – The Perfect Every Day Running Shoe
The team at 361° (https://www.361europe.com/) are pleased to launch the newest trainer in their range, the Fierce. An innovative new style for 2020, the 361° Fierce is the perfect all-round trainer, making it a versatile option for runners and fitness enthusiasts alike. The Fierce is packed full of great technical...
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December 9, 2020
Returning to Racing: With 2021 in Sight, Next Running USA Webinar to Focus on Building Consumer Confidence through Refund and Registration Polices
As 2020 draws to a close, the running industry is preparing to enter uncharted territory in 2021. With the hope that vaccine access can lead to larger field sizes and more group events returning next year, event producers must rethink their strategies for attracting runners. To help you prepare, Running...
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December 8, 2020
Apple Fitness+: The future of fitness launches December 14
Apple announced Fitness+, the first fitness experience built around Apple Watch, brings studio-style workouts to iPhone, iPad, and Apple TV, intelligently incorporating workout metrics from Apple Watch. It offers a first-of-its-kind personalized and immersive experience users can complete wherever and whenever is convenient for them. Apple.com
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December 8, 2020
Launch Your Own Comeback with Matt Fitzgerald’s THE COMEBACK QUOTIENT
Boulder, CO, USA — December 8, 2020 — Everyone loves a great comeback. In this inspiring new guide, The Comeback Quotient, best-selling sports journalist Matt Fitzgerald examines the science and stories behind some of the most astonishing comebacks in sport. He digs deep into the science of why some athletes...
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December 7, 2020
Nine “health” foods that can be very unhealthy
Check out these nine foods that have earned a healthy reputation, but can undermine your diet if you aren’t careful. PodiumRunner