April 14, 2020

Planet Fitness and iFit Unite to Bring New Streaming Workouts to Your Home

HAMPTON, N.H., April 14, 2020 / Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, today announced a partnership with iFit, the leader in streaming home workouts, and the pioneer in interactive connected fitness technology with...

April 14, 2020

Ready.Set.MOVE. Creates a Box to Help Runners Meet Their Race Goals Virtually

PITTSBURGH (April 14, 2020)– Races across America have been canceled for the spring, which has been devastating for both runners and race organizers. Although our favorite races won’t be happening as we know them this spring, we know that runners’ unique, personal goals have not been canceled and that people...

April 14, 2020

Tony Kanaan Names INFINIT Nutrition as Primary Nutrition Sponsor

Cincinnati, Ohio, April 14, 2020: Tony Kanaan, INDYCAR Series driver and triathlete has announced a partnership with INFINIT Nutrition, the Original Custom Nutrition Company. Kanaan will be fueled by INFINIT while driving the No. 14 car in five events this year with AJ Foyt Racing, which he has announced will...

April 13, 2020

BibBoards launches 4Ears Face Mask Snaps and Hooks for front line heroes and communities

With COVID-19 ravaging communities and putting healthcare system under heavy strain, demand for personal protective equipment (PPE) has been on the rise. There are reports all over hospitals of running out of PPE and in some cases leading to the improvising, and even recycling of this vital protective gear. The...

April 11, 2020

Race Roster introduces the awards tool to help you seamlessly create and assign a variety of awards, acknowledging the efforts of your participants

London, ON - The Race Roster team continues to work hard to ensure you have all the tools you need to overcome the many challenges COVID-19 presents to our industry. They’ve introduced the awards tool to help you seamlessly create and assign a variety of awards, acknowledging the efforts of...

April 10, 2020

Discover Sprint and Olympic Triathlon with Triathlete Magazine’s New Guide

Boulder, CO, USA — April 10, 2020 — In the new Triathlete Guide to Sprint and Olympic Triathlon Racing, uncover the most important aspects of short-course training and racing. Triathlete senior editor and former pro Chris Foster explains the fundamentals, logistics, and training musts for athletes ranging from beginner to...

April 8, 2020

Tom Danielson’s Cycling On Form Reveals a Pro Approach to Training

Boulder, CO, USA — April 8, 2020 —The new training guide by Tom and Kourtney Danielson, Cycling On Form, combines the best of pro cycling experience with years of coaching insight. Former elite professional cyclist Tom Danielson combines his pro bike racing experience with years of hands-on coaching to offer...

April 8, 2020

Leslie Jordan, Inc., unveils new product line, and a new use for a standby staple.

Portland, OR. – Leslie Jordan, Inc., ever the leader in high-quality performance and lifestyle gear for endurance events, has another trick up their sleeve! The company’s RACE WRAPS are more than just face shields and headbands – they can be easily transformed into face masks too! Check out this video...

April 8, 2020

Dream Big Marathon Challenges Children To Run 26 Miles, Read 26 Books, And Perform 26 Acts Of Kindness

BOSTON, MA  –  (April 8, 2020) – Dave McGillivray, race director of the B.A.A. Boston Marathon and president of DMSE Sports, recently wrote an illustrated children’s book called Dream Big that chronicles his first two attempts at running the Boston Marathon. It is also a story of rejection and determination...

April 8, 2020

Naked Sports Innovations Responsible Run Challenge Global Success

Vashon Island, WA, April 8, 2019. On Saturday April 4, runners from around the world ran responsibly, on their own but never alone thanks to an initiative of Naked Sports Innovations, makers of the revolutionary Naked® running Band, Vest, and Spra. Challenged to complete an indoor or outdoor 5k or 10k run...

April 7, 2020

QR Upgrades Online “Bike Builder” Feature with Instant Imaging

Chattanooga, TN (April 7, 2020) – American Bicycle Group (ABG), manufacturer of high-performance bicycles - Quintana Roo (QR), Litespeed (LS) and Ocoee - today announced the latest upgrade to its Bike Builder function on the QR triathlon bikes website. As customers click on each option desired – color, graphics, components,...

April 7, 2020

CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK

(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles. Kalk INK SL is built to be a fast, hassle-free electric motorcycle that is as...

April 7, 2020

PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders

CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...

April 6, 2020

ASICS releases spikeless spikes

The idea behind the shoe is to reduce contact time with the ground, because the more time spent on the ground, the more power lost. ASICS says that losing the spikes does two things: it promotes power and makes them one of the lightest sprinting shoes on the market. Read...

April 6, 2020

Peloton halts live classes as employee tests positive for COVID-19

Peloton Interactive Inc said on Monday it would pause live production of its exercise videos at its New York and London studios through April 30 after an employee at its New York City-based production studio has tested positive for COVID-19. However, it would continue to add new, pre-recorded content on its...

April 6, 2020

Two-Time IRONMAN World Champion Patrick Lange (DEU) Crowned Champion of First Men’s IRONMAN VR Pro Challenge

TAMPA, Fla. – Following the professional women’s historic day of racing on Saturday, it was the men’s turn Sunday with two-time IRONMAN World Champion, Patrick Lange (DEU) taking the title in the inaugural IRONMAN® VR™ Pro Challenge race. Utilizing Official Virtual Training partner ROUVY’s augmented reality to race, four professional...

April 3, 2020

New flavors of Nuun Hydration available for a limited time release

On April 1st, Seattle based clean hydration company Nuun announced the launch of two new limited-edition flavors in their Nuun Sport product family: Kona Cola and Kiwi Strawberry. Available in limited quantities and for a limited time, the flavors will be available nationwide at REI and other premium sports specialty...

March 31, 2020

100%® Gives Back to Those on The Front Lines

SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical Services (EMS) division. The LAFD EMS has over 1,000 firefighters and paramedics serving the front...

March 31, 2020

IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner

LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...

March 31, 2020

IRONMAN Announces Technogym As Official Global Fitness Equipment Partner

LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...

March 31, 2020

Run Local Diversifies Virtual Opportunities and Supports Community

San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...

March 31, 2020

INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line

Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...

March 30, 2020

New Balance will make protective face mask prototypes in its Massachusetts factory amid the coronavirus crisis

New Balance has created some of its most coveted sneakers in its Lawrence, Mass., manufacturing facility. Now, the company is preparing to produce face masks. See their prototype on Footwear News.

March 30, 2020

Lake & Trail From New Holland Brewing Returns for Second Release

Holland, MI, March 30, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake & Trail, is a crisp, light copper style lager that features a slightly malty finish....

March 27, 2020

WORLD PREMIERE: THE SWISS DIGITAL 5 – Digital pro cycling race of the Tour de Suisse

Due to the coronavirus pandemic, the sporting world has ground to a halt. The prestigious spring classics and the Giro d'Italia are being postponed or cancelled. Of course, in this serious situation, the priority is to contain the virus and keep the population healthy. There have not been months without...