PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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February 7, 2023
‘A movie that should have been made long ago’: New film celebrates cycling’s first Black World Champion
The list of trailblazing African Americans in athletics is long, and while the achievements of many competitors of color —like Jesse Owens, Jackie Robinson and Bill Russell— are well documented and celebrated today, others have fallen into obscurity. One such athlete is Major Taylor, cycling’s first Black World Champion and...
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February 4, 2023
Meta wins fight to buy VR startup Within
A California judge is allowing Meta to close its acquisition of virtual reality fitness startup Within despite an ongoing antitrust case by the Federal Trade Commission, according to an unsealed ruling. On Wednesday, Bloomberg reported that the court denied the FTC’s request to block the deal but with a one-week...
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February 2, 2023
Skip the sports drinks, non-alcoholic beer may be as good as, or even better, for post cycling recovery
While a cold pint of beer after a long day in the saddle is certainly enjoyable, we all like to ignore that beer and other alcoholic drinks have long been associated with adverse effects on performance and fitness. CW
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February 1, 2023
How to be a greener cyclist: 10 steps you can take to reduce your cycling carbon footprint
I’m coming to the conclusion that the smaller the changes we make as cyclists in a bid to reduce our collective carbon footprint, the more achievable they are, and the more likely we are to adopt them for life. The question is, how can we spot the opportunities that make...
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January 31, 2023
LA Fitness Owner Fitness International Launches New Fitness Brand
The first Club Studio opened in December at the Oak Creek Shopping Center in Irvine. Fitness International plans to open additional Club Studios around the country soon. The company website shows clubs opening soon in Long Beach, California, and Orlando, Florida. Dues run $189 per month for a single membership....
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January 31, 2023
WHOOP and Hyperice Partner to Quantify Recovery
Wearable maker WHOOP is teaming with wellness tech brand Hyperice to explore the connection between recovery and overall health. A two-way integration, WHOOP members can log massage gun or compression boot sessions utilizing Hyperice products, revealing the impact on biometrics. Fitt Insider
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January 31, 2023
Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement
In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...
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January 30, 2023
Polar Starts to License Their Sports & Fitness Algorithms
Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...
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January 24, 2023
Strava apologizes after price hike backlash: ‘We just moved too fast’
The activity-tracking behemoth responded to a blaze of criticism and canceled subscriptions with an official statement that sought to douse the flames caused by recent confusing price hikes. The past month saw social media simmering with bad vibes when the popular platform increased prices for its premium subscription. VeloNews
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January 17, 2023
Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire
Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance
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January 17, 2023
How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand
In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN
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January 16, 2023
Strava responds to chorus of criticism over price hike policy
After initial increases were rolled out in the UK, users across the globe began incurring rate increases for billing incurred both monthly and annually. Subscription fees were upped by anywhere between 15 and 70 percent, depending on region, billing type, and date of signup. VeloNews
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January 13, 2023
SRAM’s rumoured eBike motor to come courtesy of Amprio buyout
Long rumoured to be testing out electric bike motors, SRAM has confirmed this week the buyout of Amprio, a division of the Rheinmetall Group. Amprio produces a made in Germany eBike motor system that has an established European servicing base. The system has got off to a slow start with...
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January 12, 2023
Are Protein Bars Actually Good for You?
The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)
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January 12, 2023
Strava Has Laid Off Employees Ahead of Rising Prices. Here’s What Your Subscription Will Cost Next Month
The layoffs predated the reported uptick in price for premium features. The previous $7.99 monthly rate will increase to $11.99 on February 6—a significant 50 percent increase. Aol
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January 11, 2023
Detroit offers new e-bike with US-made frame, Zehus hub motor
The Zehus hub is similar to the one used by Cooper Bikes on models that BRAIN wrote about last April. The 250-watt motors have no wires; it can be adjusted wirelessly via a phone app. It offers 20 miles of range in its strongest power mode or 35 miles in...
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January 4, 2023
The best fitness kit at CES 2023: next-gen smartwatches, sleep trackers, cycling and more
CES 2023, the annual Las Vegas technology convention happening right now, is showing off TVs, automotive stuff, smart home tech, and many other innovations which often never see the light of day. Health tech also plays a big part on the event floor, with a whole zone of the convention...
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January 2, 2023
Swiss Startup URB-X Is Developing Elevated Bike Paths For European Cities
In many European towns and cities, efforts are being made to make roads and thoroughfares more bicycle-friendly in an effort to entice citizens away from driving and toward riding. Unfortunately, space is frequently an issue. A solution from Switzerland may be able to alleviate the issue of the frequently congested space...
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December 30, 2022
‘Moonwalkers’: These strap-on shoes can make you walk three times faster
An American start-up, Shift Robotics, has invented a device designed to be strapped onto your own shoes to boost your walking speed by up to 250 per cent. The “Moonwalkers” look like skates, but they’re not freewheeling - so that you don’t lose your balance. EuroNews
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December 29, 2022
Parents of girls in fatal e-bike crash settle with each other; Rad Power files cross-complaint
A Los Angeles judge has approved a $1.5 million settlement between the parents of a 12-year-old girl who died following an e-bike crash and the parents of the 11-year-old girl who was piloting the bike. The e-bike's maker, Rad Power Bikes, opposed the settlement and has filed a cross-complaint against...
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December 26, 2022
Peloton to offer refurbished bikes at discounted prices
Peloton Interactive Inc (PTON.O) is offering refurbished bikes across the continental U.S. and Canada at a discount of up to $500 over new bikes, the company said on Monday. The program, called Peloton Certified Refurbished, will provide models priced at $1,145 and $1,995 with the same 12 month warranty provided...
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December 22, 2022
Netflix to Stream Nike Training Club Video Workouts Starting Dec. 30
More than 30 hours of Nike training sessions will be released on Netflix, beginning with five training programs this month with other workouts being added throughout 2023. A dozen Nike trainers will lead the workouts, including Joe Holder, Kirsty Godso and Betina Gozo. Netflix’s more than 223 million worldwide members...
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December 21, 2022
A High Schooler’s AI-Infused Running App: Fast and Fit
Joshua Joseph, a 17-year-old senior at Foothill High School in Pleasanton, California, stands out is he has developed an app called Fast and Fit that helps runners improve in two distinct ways. Letsrun
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December 21, 2022
New Balance Just Dropped Gingerbread-Inspired Sneakers for Christmas
New Balance’s basketball division is getting into the holiday spirit with its latest footwear release. The Boston-based sportswear brand announced on Instagram yesterday that it just launched the Christmas-themed New Balance Two Wxy V3 “Gingerbread” sneaker is now available in the US. FN
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December 20, 2022
Meta CEO Mark Zuckerberg snubs fitness as key to metaverse growth
Meta chief executive Mark Zuckerberg told a federal court Tuesday that he does not consider fitness apps to be key to his plan to build out the metaverse. Asked by his lawyers during a court hearing if the prospect of Meta not having its own virtual reality fitness app kept...