PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 29, 2021
Cotopaxi Releases 2020 Impact Report
Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...
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March 29, 2021
Bawi Mana Holding, LLC Develops 100% Natural CBD Shot
MESQUITE, TX (March, 2021) — Pickle Juice –the world's first and only scientifically proven, anti-cramping solution– announced the launch of Bawi Mana Holding, LLC to bring functional and emerging products to market, beginning with their 100% natural Orange Burst CBD Shot designed to provide various benefits targeting the mind and body. The brand’s...
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March 29, 2021
Francis Ngannou, NOCCO BCAA Beverage Brand Ambassador Becomes the Heavyweight UFC Champion
Las Vegas, NV (March, 2021) - Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night. His journey from homelessness to championship was not an easy one. Against all odds, Ngannou’s continued perseverance and unbreakable spirit made his win possible. "I feel humbled and honored to be...
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March 29, 2021
Relay race support added to the sodisp Challenge Platform
Relay races are a great way for teams to work together in achieving a common goal. It's the ultimate way to improve team building and engaging communities! Examples of relay races are a weekend-long relay race, or a triathlon done by 3 team members and then combined in a final...
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March 26, 2021
New Mobile App – Designed for the Triathlon Official – Improves Athlete Experience
(Chicago, IL) - She was on the back of a motorcycle at one of the world’s largest triathlons when it hit her – the typical age grouper raced with thousands of dollars in state-of-the-art technology. Advanced nutritional potions, progressive bikes, smart watches linked to Strava and electronic shifting were everywhere,...
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March 25, 2021
The Running Boom Continues: How Asics, New Balance and Saucony Plan to Win in 2021
Here is a more detailed look at the running landscape and what it will take for brands to win in this year and beyond. Footwear News
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March 25, 2021
Pirelli Announces Quality Bicycle Products to Distribute Pirelli Cycling Tires in North America
Milan, Italy, March 25, 2021 — Pirelli announces today that the U.S.-based company Quality Bicycle Products will be a new distributor of the Pirelli Cycling tire range for the North American market. This is a natural step for Pirelli to further its role in the North American cycling market and...
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March 25, 2021
Parcours Launch Brand New Wheelset – The Parcours Ronde
British brand Parcours have added an exciting new all-road wheelset to their range, the Parcours Ronde. Aerodynamically optimised for a 28mm tyre whilst weighing in at just 1,400g, the Ronde wheelset builds upon Parcours #thinkwider rim technology from their award-winning Strade wheelset (2020) and applies it to a shallower carbon...
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March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also...
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March 23, 2021
Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry
Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats. The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Bloomberg (paywall)
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March 23, 2021
Lululemon Has Big Apparel Plans for Men
Lululemon, a staple in women’s athleisure the last few years, is using its understanding of performance wear to improve its menswear. Front Office Sports
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March 23, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT (March 23, 2021) — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of...
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March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
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March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...
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March 22, 2021
Is It Safe to Go Back to Group Exercise Class at the Gym?
Here’s a guide to help you decide if your gym is doing enough to prevent the spread of Covid-19. NYT (paywall)
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March 22, 2021
SRAM sues Princeton CarbonWorks over wheel shape
SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper. VeloNews
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March 19, 2021
GiveSignup | RunSignup Announces Spring Forward Seminar as Hybrid and Live Events Surge
GiveSignup | RunSignup, the leading technology provider for US races and nonprofits, opened registration for their Spring Forward Seminar. The one-day Seminar, focused on event production and fundraising with the constraints of 2021, will be held virtually on Thursday, April 22, 2021 from 12pm-5pm ET (9am-2pm PT). Registration for the...
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March 18, 2021
Child dies in ‘tragic accident’ involving Peloton treadmill, CEO says
Peloton has warned parents to keep children away from its treadmills after the death of a child and said it was one of a "small handful" of incidents in which children have been hurt on the firm's exercise equipment. BBC
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March 18, 2021
Peloton instructors design a new Adidas clothing line
The 11-piece line, called the adidas x Peloton SS21 collection, is priced between $30 to $85 and consists of tank tops, pants shorts and hoodies. Peloton has other branded clothes with athletic companies, like Nike and Lululemon, but this is the first designed with the help of its instructors, who...
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March 18, 2021
Newton Running Releases Spring 2021 Line with Focus on Sustainability
BOULDER, CO, UNITED STATES, March, 2021 -- Newton Running, an athletic shoe brand focused on making responsive shoes for outdoor and running enthusiasts, is excited to announce the launch of their Spring 2021 Line. 2021 marks their second year as active members of the UN Global Compact and a commitment...
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March 18, 2021
INFINIT Expands Endurance Fuel Line with GO FAR + Plant Protein
Cincinnati, OH, March 18, 2021 – INFINIT Nutrition introduces a new vegan friendly endurance drink mix to their line of dietitian-designed sports nutrition solutions. :GO FAR, an all-in-one endurance fuel with protein and the cornerstone of the INFINIT Nutrition product line, is now available in a new plant-based variety. The...
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March 17, 2021
Pirelli Presents The New P ZEROTM Tires Family
Four years after the launch of the first P ZERO Velo, the clincher that marked Pirelli's return to the world of cycling, the company presents a new family of clincher tires that will replace the current one. An upgrade that further enhances the performance of a real market difference. Milan,...
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March 17, 2021
Brompton Collaborates with Protected Species to Evolve Women’s City Outerwear for Stylish Bike Commutes
NEW YORK (March 17, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Protected Species, a UK-based designer of sustainable, weatherproof outerwear by women, for women, today announced the availability of the Brompton x Protected Species collaboration to make moving around the city on a...
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March 16, 2021
Snowbasin’s Award-Winning Learning Program on Sale Now
Snowbasin, Utah (March 16, 2021)– Snowbasin Resort launched sales earlier this week for its award-winning “Learn and Earn” program for the 2021-2022 season. The program provides a road map for learning for first time skiers and snowboarders, offering a host of incentives to participants including three full day lessons, rentals...
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March 16, 2021
Dick’s Launches Men’s Lifestyle Brand to Rival Lululemon
The company says VRST (pronounced ‘vurst’) is aimed at the modern active man and includes commuter pants, joggers, shorts, T-shirts, hooded sweatshirts and quarter zips. Prices range from $30 to $120. Shop Eat Surf