PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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October 13, 2021
InsideTracker Integrates Blood, DNA, Fitness Tracking Data to Deliver Personalized Performance, Nutrition Plans on Android-Compatible Devices
CAMBRIDGE, Mass.— Oct. 13, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced the availability of the InsideTracker app for Android™, marking a revolution in personalized health and wellness for Android users by bringing together blood biometric data, DNA insights and fitness tracker data to create science-backed...
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October 13, 2021
Training Plans Added to Challenge Platform Sodisp.com
We are thrilled to announce the immediate availability of our newest feature: training plans. Offering training plans as part of your challenge provides a great way to get your participant interact with your brand and sponsors, months ahead of race day! Whether your event is in-person, hybrid, or virtual, adding...
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October 12, 2021
SaltStick Adds Two New Mouthwatering Flavors to the FastChews Lineup: Mixed Berry and Tropical Mango
Thousand Oaks, Calif. — October 12, 2021 — SaltStick Electrolytes® (SaltStick) today announced an exciting expansion of their bestselling FastChews® lineup with two new flavors: Mixed Berry and Tropical Mango. Joining the already popular Lemon-Lime, Tart Orange, Peach and Watermelon flavors, Mixed Berry and Tropical Mango round out the FastChews...
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October 8, 2021
Strava announces surface types and personal heat maps have now been added to mobile app
Strava has announced it has released personal heat maps and surface type maps to the mobile app. The new features went live on Thursday, October 7 and can now be used world-wide by Strava users. These new features can be used by the paid subscribers and free app users. With...
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October 8, 2021
From the Race Track to Race Day – Danica Patrick Prepares to Run Her First Marathon in Boston
Since retiring as a professional motorsports driver three years ago, Danica Patrick has continued to take on big challenges. This includes everything from bungee jumping to skydiving to eating a scorpion, to name a few. “I realized when I was done racing that one of the things I enjoyed the...
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October 7, 2021
Adidas Launches Resale Program Powered by ThredUp
The company today launched “Choose to Give Back,” a custom resale solution powered ThredUp’s resale-as-a-service (RaaS) program. Via Adidas’ Creator’s Club app, customers will now have the option to send in used Adidas apparel, accessories and footwear to be resold. FN
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October 7, 2021
MAAP Launches Alt_Road Collection
Durable, hardwearing, and engineered for an alternative path. Following months of testing on gravel, open road, dirt, and through the grit, MAAP have revealed their new Alt_Road collection; showcasing performance products done sustainably for riders who want to take a turn off the ordinary, onto whatever. This Melbourne-based brand’s new...
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October 7, 2021
ShowcasedPunch Gunk partners with Orange County Triathlon to provide on-course pain relief
MISSION VIEJO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, has partnered with the Orange County Triathlon to provide natural pain relief for athletes on course. Punch Gunk’s pain relieving lotion will be found at all aid stations throughout the...
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October 7, 2021
Alchemy Bikes Launches New Gravel Bike, New Titanium Hardtail, and 2022 Arktos
DENVER, CO, October 7, 2021 — Colorado-based boutique bicycle manufacturer, Alchemy Bicycles, has pushed all their chips in the dirt at this year’s Sea Otter Classic, in Monterey, CA. Built from the success of their current lineup of mountain bikes and gravel bikes, including the Arktos and Ronin, Alchemy has...
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October 6, 2021
United Airlines abandons fees for flying with your bicycle
United Airlines — who as recently as this September charged an additional US$200 for your bike each way — has quietly abandoned that fee entirely, finally following the lead of competitors Delta Airlines and American Airlines. Cycling Tips
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October 6, 2021
Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete
CAMBRIDGE, Mass.— Oct. 6, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are critical to endurance...
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October 6, 2021
Gnarly Nutrition Transitions to Recyclable Steel Packaging
SALT LAKE CITY, UT (October 6, 2021) -- Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce that they will be transitioning all of their product packaging from plastic tubs to highly recyclable tin coated steel cans. As the first sports...
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October 5, 2021
Purity Products Releases Muscle Accelerator to Enhance Muscle Strength and Size
Plainview, NY (October 5, 2021) - Purity Products®, the leading science-backed supplement brand recently announced a new addition to its product line, Purity’s Muscle Accelerator, that works to promote muscle strength, increase muscle size and support endurance. “We have been testing and formulating this unique, patented product for over two...
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October 5, 2021
ShowcasedLiv Unveils New Alight Disc Range
NEWBURY PARK, Calif. (Oct. 5, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series, the range incorporates Tensio, Liv’s proprietary visual technology that encompasses industrial and graphic design to...
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October 5, 2021
Panaracer and BUCK!T Announce Collaboration
OSAKA, JAPAN (October 5, 2021) — Panaracer Corporation of Osaka Japan and BUCK!T bags of Girona, Spain are collaborating on a handlebar and saddle bag produced using factory rejected Panaracer Gravelking tires. Both bags have lined interiors and are highly water resistant - reflecting the quality that the BUCK!T brand...
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October 1, 2021
ARCHER Components Adds Sprint Battery Upgrade for D1x Trail Users
Scotts Valley, California (October 1, 2021) —Archer Components continues to shift the paradigm of wireless electronic components in the bike industry with its new Sprint Battery upgrade for the D1x Trail that increases shift speed by up to 50%, matching the speed of the SRAM AXS electronic groupset. Since 2015...
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October 1, 2021
Olympic Silver Medalist Paul Tanui Joins LEOMO as a Brand Ambassador
Boulder, CO (October 1, 2021) — LEOMO, Inc., a sports technology company based in Boulder, Colorado, best known for its advanced motion analysis devices and services, is pleased to announce the signing of Kenyan runner Paul Tanui, the silver medalist in the men’s 10,000m at the Rio Olympics, as a...
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September 30, 2021
Hybrid events with fused in-person and do-anywhere results
Sodisp is the only challenge platform available to support fused leaderboards, showing both official and self-timed results in the same leaderboard! Hybrid events are a mix of both in-person race results (which are typically timed using professional timing equipment) and do-anywhere self-timed results (either by GPS app/watch or manual entry)....
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September 29, 2021
Amazon Makes Major Fitness Push
Amazon is making its move into personal fitness, launching a workout class platform and nutrition planning service tied to its Halo wearables. The new services were announced on Tuesday, along with a diverse lineup of new products, including its new wearable device, the Halo View. FOS
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September 29, 2021
ShowcasedSena Releases New R2 and R2 Evo at Sea Otter 2021
IRVINE, Calif. (September 29, 2021) – Sena Technologies, Inc., the global leader in Bluetooth® communication solutions for the powersports and outdoor sports markets is excited to announce the upcoming launch of the new R2 and R2 EVO road cycling helmets. ALL NEW DESIGN, SAME AWARD-WINNING TECH The all new R2...
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September 29, 2021
The Fit Boxx Goes PINK for Breast Cancer Awareness Month! 100% of Profits from October Boxxes Go to Breastcancer.Org
(Portland, CT) – October is Breast Cancer Awareness Month and famed fitness subscription brand, The Fit Boxx, is proud to announce that the profits from purchases of The October 2021 Fit Boxx will be donated to Breastcancer.org, the leading online resource for breast cancer and breast health information. Valued at...
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September 29, 2021
Kitzuma Cycling Logistics Signs with ENVE for DTC Bike Shipping
Asheville, North Carolina — Kitzuma Cycling Logistics continues to shake up the bike industry’s shipping paradigm with their latest partnership: ENVE Composites has begun delivering their new line of custom road bikes through Kitzuma’s fully built, ready-to-ride service. This puts Kitzuma’s rapidly growing list of clients at 20 in their...
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September 29, 2021
ShowcasedEndurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry
San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...
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September 28, 2021
Joey Bikes announces expanded kids’ bike line-up for Autumn 2021
Ames, Iowa — Cycle Force Group announces an expanded lineup of Joey Bikes, for autumn 2021. Focused on delivering the best possible experience for kids and parents alike, Joey bikes come in sizes and models to meet the needs of kids from 2 to 10+ years old, and promise durability,...
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September 28, 2021
Made to Inspire: Ultimate Direction Introduces Two New Ultralight Vests for Spring ‘22
September 28, 2021 – Broomfield, CO – Ultimate Direction, creator of the original hydration pack, is excited to announce two more additions to its Vest and Vesta line-up: the Trail and Highland Vests. In a continuing effort to change the world of hydration, these new trail-specific running vests will be...