PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 13, 2021
Lights & helmets that talk to cars? Trek & Specialized get closer w/ B2V prototypes
Still in the prototype phase, but Trek and Specialized have come up with intriguing prototypes that include B2V integration. Trek is working on a prototype Flare RT+B2V tail light, while Specialized is working on integrating the technology into their Ride App and ANGi helmet impact monitors. BikeRumor!
January 12, 2021
This ‘smart mask’ is like a fitness tracker for your environment and lungs
We track our steps, our heartbeats, our sleep. Now, the mask company AirPop has unveiled a product and companion app that tracks our breath, our air quality, and our mask filter's effectiveness. Mashable
January 11, 2021
Tracksmith Made Running Culture Something You Can Buy
The brand's ethos signals a departure from an apparel industry that has been dominated by giant shoe companies. But can it stay true to the soul of the sport? Outside
January 10, 2021
TREK sued for $5 million over Wavecel helmet claims.
Treks claims that the Wavecel’s honeycomb-like design was found to be 48 times more effective in preventing concussions from cycling accidents. The suit, however, states Trek’s claims of improved safety are “false, deceptive and misleading” as the helmet does not perform adequately in most situations. Road Bike Action
January 8, 2021
NY man charges that Trek’s Bontrager WaveCel helmet safety claims are misleading
Trek Bicycle is being sued for $5 million by a New York man who says the company is making misleading claims that its Bontrager WaveCel helmets are safer than other brands. Bicycle Retailer
January 7, 2021
New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance
While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail
January 5, 2021
A OnePlus fitness tracker is on the way — here’s what we know
OnePlus Band is launching on January 11 in India, and here are some of its specs: 24/7 heart rate + SpO2 blood saturation monitoring, sleep tracking, 1.1" touch amoled display, 14 days battery, IP68 and 13 exercise modes. PLUGG
January 5, 2021
There’s a New Way to Choose the Right Running Shoe
Pronation - ensuring that your shoe enabled your foot to roll inward with the right amount with each stride - is out, comfort is too vague, but measuring “habitual motion path” can guide one to a shoe that minimizes injury risk. Outside
January 4, 2021
New 10-year study confirms super shoe effect
A new analysis of the last 10 years of results from four World Marathon Majors races adds much evidence to the idea that super shoes produce faster times. Podium Runner
January 4, 2021
The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020
San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....