PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
-
August 4, 2021
Bike Fit Box Launches First-Of-Its-Kind Service Bike Saddle Box
TALLAHASSEE, Fla. – Bike Fit Box, the creators of the first comprehensive, virtual at-home professional bike fitting experience, announced the launch of another groundbreaking service for cyclists: Bike Saddle Box. Bike Saddle Box is a first-of-its-kind saddle demo experience that allows cyclists to try out multiple saddles at home, on...
-
August 3, 2021
New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon
Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...
-
August 3, 2021
2022 Austin Marathon Offers Free, Personalized Finisher Video
AUSTIN, Texas, August 3, 2021 -- The 30th annual Ascension Seton Austin Marathon presented by Under Armour will provide a free, personalized finish line video for all participants who cross the finish line on February 20, 2022. This video, valued at $19, is just the beginning of numerous amazing perks...
-
August 2, 2021
Optimising you for Life: PhD Nutrition launch new Life range
The new range marks a significant expansion of PhD’s offering and has been designed as a comprehensive range of premium supplements that optimise both physical and mental well-being. The range includes products that promote gut health, sleep quality, mental performance and metabolic wellness. It is expected to appeal to a...
-
July 29, 2021
INCUS Performance Launch Nova Run for Performance Tracking
INCUS Performance are delighted to release their running performance integration for the INCUS | NOVA after the success of their swimming integration in 2020. The INCUS | NOVA is a small wearable device, worn in compatible apparel at the top of the spine, that measures every movement that the body...
-
July 29, 2021
Wattbike urges Boris to get on His Bike for British Manufacturers
The UK based company from Nottingham, who design, manufacture and supply bikes for the world’s leading athletes and teams - as well as thousands of everyday athletes at home - has seen demand soar during the pandemic but says they, and other manufacturing businesses, have been largely forgotten amidst spiralling...
-
July 29, 2021
Saucony Announces Collaboration with Children’s Hospitals Across the U.S. and Canada To Empower Kids Through Design
WALTHAM, Mass. – July 29, 2021— Global performance running lifestyle brand Saucony, today announced its latest Run For Good Children's Program with children’s hospitals across the country. Saucony is uniting with Children’s Healthcare of Atlanta, Boston’s Children’s Hospital, The Hospital for Sick Children in Toronto and the Children’s Hospital of...
-
July 29, 2021
PEARL iZUMi Fall 2021 Collection Helps Riders Perform Through Changing Seasons
LOUISVILLE, Colo. (July 29, 2021) —PEARL iZUMi the worldwide leader in cycling apparel and footwear, introduces its Fall 2021 line, featuring a range of new styles designed to keep riders pedaling comfortably through all conditions. The lineup of cool weather gear includes several new high performance mountain bike outerwear layers, a...
-
July 29, 2021
The Epigenetic Endurance Athlete
Newport, Rhode Island. Performance Medicine® launches epigenetics performance testing and related cutting-edge protocols for endurance athletes. Endurance athletes are among the fittest beings on the planet but it does not equate to being healthy. Endurance athletes often fixate on improving performance while health insidiously declines. What if you could genetically...
-
July 28, 2021
Garmin Q2 Earnings and Revenues Beat Estimates
Garmin posted revenues of $1.33 billion for the quarter ended June 2021, surpassing the Zacks Consensus Estimate by 23.87%. This compares to year-ago revenues of $869.87 million. The company has topped consensus revenue estimates four times over the last four quarters. Yahoo Finance
-
July 28, 2021
Athleta Launches AthletaWell, an Immersive Digital Platform for Women
As part of the new initiative, Athleta is also partnering with obé Fitness, a digital fitness platform with a focus on bringing entertainment, pop culture and design to fitness. Athleta recently participated in its latest funding round. BW
-
July 27, 2021
Fabletics launches resale program
Fabletics is the latest retailer to delve into resale as the trend proves to be attractive to sustainability-minded consumers. And, like many other apparel retailers, Fabletics is partnering with ThredUp's resale-as-a-service platform to power the logistics. RetailDive
-
July 27, 2021
Velocity Indoor Cycling App Announces Partnerships with Sebastian Weber and INSCYD
Highland Park, Illinois, July 27, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has added Sebastian Weber of INSCYD GmbH, to join founder and former professional cyclist Robbie Ventura as Metabolic Integration and Training Consultant. The addition of Weber and the partnership with INSCYD brings together state-of-the-art metabolic...
-
July 27, 2021
Elite Launches the Rizer
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor cycling ecosystem: the RIZER. Elite’s gradient simulator with steering is designed to give cyclists the most immersive riding experience as they work every muscle on their trainer and blast the world’s steepest climbs. MAIN FEATURES Inclines...
-
July 26, 2021
Velocity Indoor Cycling App Secures $3.4 Million in Seed Funding
Highland Park, Illinois, July 26, 2021 - Vision Quest Velocity LLC, an early-stage virtual cycling start-up, announced it has raised $3.4M in seed round funding. The investment round was led by strategic financial partners. Velocity will leverage the more than 20 years of experience and knowledge from Vision Quest Coaching...
-
July 26, 2021
Skratch Labs Brings Back its Popular Limited-Edition Flavor of Sport Hydration Drink Mix: Summer Peach
Boulder, CO (July 26, 2020) - Skratch Labs, an innovator in performance nutrition, announces the re-release of it’s seasona lsummer flavor of Sport Hydration DrinkMix, Summer Peach. With the resounding successof an initial offering in May, Skratch Labs is offering one more chance to pick up a 440g bag of...
-
July 22, 2021
The Trouble With Bike (and All Outdoor) Apparel
This documentary is an interesting look into the manufacturing process and how a brand that cares about profits and the environment figures out how to have the best of both. Adventure Journal
-
July 22, 2021
Zone7 Raises $8 Million In Series A Round To Expand Artificial Intelligence Platform For Predicting Sports Injury Risks
Zone7’s system analyzes data that teams collect on athletes when they’re practicing, playing in games, working out and even sleeping. It then produces reports on each player’s fitness and other variables, forecasts their injury risk and suggests ways in which so-called “operators” such as coaches and medical personnel can help....
-
July 22, 2021
Skechers Reveals Strong Q2 Earnings on Wholesale Boom
The company announced record quarterly sales of $1.66 billion, an increase of 127.3% year-over-year, and 31.7% over the second quarter of 2019. BW
-
July 22, 2021
Liv Launches New Breakaway Collection
NEWBURY PARK, Calif. (July 22, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short, socks and cap, the collection pairs with the new Liv Langma Advanced 1 Disc and...
-
July 20, 2021
BUFF® Supports the NAACP Legal Defense Fund to Fight for Racial Justice
SANTA ROSA, California (July 20, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and Educational Fund, Inc (LDF). BUFF® 's support of America’s premier legal organization fighting for racial justice...
-
July 20, 2021
Geo-fencing and course tracking released on the sodisp.com challenge platform
Now events are slowly getting back to normal, we are releasing two new features to allow events to accept more registrations and offer more engaging goals to their communities. These options allow events to open new revenue streams, generate new sponsor opportunities, and become relevant 365 days per year. Course...
-
July 19, 2021
Peloton Spinning Up a Video Game
The connected bike maker is rolling out an in-app video game. The game, tentatively titled “Lanebreak,” will be available in beta to Peloton customers later this year. It will allow users to control a wheel through a course by pedaling their Peloton bikes. Users can select the music they listen to as they...
-
July 19, 2021
Nike and Adidas Are Losing Ground to These Competitors in Women’s Athletic Footwear
Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter that Nike and Adidas have ceded share to Skechers, Brooks, Vans and other leading labels in the first half of 2021. Speaking with FN, the industry insider explained that these ascendant brands are winning over women in...
-
July 19, 2021
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...