March 12, 2020

Pic2Go Introduces Vyuz and offers 1000 Free Personal Video Messages to Race Directors

Pic2Go, the Sponsored Race Photography solution provider has launched Vyuz (http://vyuz.me) – a Personalized Marketing Video Messages platform. Vyuz offers an innovative video-marketing approach, letting events and organizations communicate with participants and clients in a personalized, visual, engaging way! With the launch of the Vyuz platform – race directs are now...

March 10, 2020

100%® Is in It for The Long Run

SAN DIEGO, California – March 10, 2020 – 100%®, the San Diego-based sports performance company, is excited to announce the addition of Pau Capell, Fernanda Maciel and Judith Wyder to its growing roster of elite athletes. The trio of stars are the first runners to join the 100%® squad and...

March 10, 2020

Tracksmith Debuts Spring Collection

BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring is the heart of the racing season. With iconic road races on the calendar from...

March 10, 2020

Boston Athletic Association partners with haku as strategic technology partner

The Boston Athletic Association (B.A.A.) has entered into a strategic partnership with haku, the unparalleled technology partner leading innovative solutions for the endurance industry. With technology playing an increasingly critical role in every aspect of the endurance industry, organizations are recognizing the need to further accelerate the development of digital...

March 10, 2020

Session in a Bottle

‘Session In A Bottle’ - The first of our Intelligent Training Aid products. Yes, we know hydration while poolside is important, and you should always have a session with you when swimming un-coached. Now you can have both without the usual soggy mess on poolside. Your warmup and subset read...

March 10, 2020

Warm Up to Winter Training with the February-March Edition RunnerBox and RiderBox

On February 1st, The RunnerBox and The RiderBox debuted their February-March, ‘Almost Spring’ box. Shipping out every other month, this athlete-run subscription company has selected products that will motivate subscribers to push through winter days while getting them prepared for the upcoming spring race season. Andrew Giniat, professional cyclist and...

March 9, 2020

New Holland Announces Partnership with Ragnar Trail Series

Holland, MI, March 9, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, today announced a partnership with Ragnar Trail Series as the race’s Official Beer Partner. Renowned for flavorful and unique craft beer offerings, New Holland will offer runners and attendees high-quality craft beer, and...

March 9, 2020

Tips for Raising More Money for Race Charity Partners

One of the most rewarding parts of race organizing is selecting a charity partner to fundraise for. Your race may have just one charity partner or it may allow participants to fundraise for the charity of their choice. Regardless, you want to make sure that your race raises as the...

March 6, 2020

Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection

ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end of March 2020). Trail Sisters is a community of women with a mission to grow...

March 6, 2020

NorCalUltras Announces Partnership with SynchroKnit™ Powered by Wigwam

Cool, CA – NorCalUltras is excited to announce its new partnership with SynchroKnit Powered by Wigwam. The brand will be sponsoring the Way too Cool 50K, American River 50 Mile Endurance Run and Rio Del Lago 100 Mile Endurance Run, which are three of the most premier ultra endurance events...

March 5, 2020

Ladder Launches Science-Based Ladder Hydration

March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs...

March 4, 2020

Nike unveils the official uniforms for the 2020 Summer Olympics—and they’re completely sustainable

Ahead of the Olympic games in Tokyo this summer, Nike revealed a new collection that spotlights sustainable materials. The innovative fabrics include polyester made from recycled plastic bottles and nylon, as well as rubber and yarn waste from Nike factories. Check them out on Forbes.

March 4, 2020

Introducing Kalk INK: CAKE’s Newest Off-Road Electric Motorcycle

(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk OR platform and provides riders with a fast, hassle-free and thrilling backcountry experience that does...

March 3, 2020

Hoka One One ventures into apparel with sustainable performance and lifestyle options

The Deckers Brands company revealed its debut apparel line, a 27-piece collection geared to the needs of all athletes. The apparel ranges from $12 to $250 and is only available online. Read more on Footwear News.

March 3, 2020

2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons

TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...

March 3, 2020

GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews

Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...

March 3, 2020

NOCCO Kicks Off Global Partnership Journey With Battle Cancer

LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...

March 3, 2020

Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand

LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....

March 3, 2020

Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.

When Jamie Brown was a child, no one quipped he might one day be training for the Olympics  — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....

March 3, 2020

Performance Tea announces its partnership with Six Days in the Dome, Tunnel Hill 100, and Durbin Race Management

Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced their partnership with Durbin Racing. Durbin Race Management was founded by Steve Durbin in 2014 to bring runners from around the world to smaller communities to provide needed funds for the local economies,...

March 2, 2020

Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly

ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments that lay in the thick of the controversy around public lands. Accompanied by running companions...

February 27, 2020

iFit Connected Fitness Creates Tokyo Marathon Challenge in Response to Race Cancellation Due to Coronavirus

LOGAN, Utah — When the Tokyo Marathon was canceled for all non-professional runners in an attempt to slow the spread of the coronavirus, naturally, 38,000 registered runners were disappointed. In response, iFit created a Tokyo Marathon challenge. Discouraged marathon registrants and running enthusiasts alike are able to virtually run the...

February 26, 2020

IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches

TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...

February 26, 2020

Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record

San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...

February 26, 2020

Day One Adds Two New Fruit-Infused Flavors to Product Lineup

LOS ANGELES (February 26, 2020) — Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide. “We...