PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 15, 2021
Mountain Hardwear Releases Two New Backcountry Ski Packs; Snoskiwoski 40™ and Powabunga 32™
Richmond, Calif. (September 15, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has introduced the new snowsports-focused Snoskiwoski 40™ and Powabunga 32™packs. After nearly seven years of product development in conjunction with Mountain Hardwear athletes, the two packs are designed with ski...
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September 14, 2021
Apple Expands Fitness Offerings, Unveils New Watch
The technology giant is expanding Fitness+, adding six new languages and a Group Workout feature. Also revealed was the Apple Watch Series 7, better tailored for outdoor workouts and outdoor cycling, including features like pausing at lights and during breaks, a fall support system, and easy contacting of emergency services. Front Office...
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September 14, 2021
Saucony® Unveils New Endorphin Pro+
WALTHAM, MA (September 14, 2021) – Today, global performance running lifestyle brand Saucony announces that fast just got faster with the launch of the Endorphin Pro+, the latest iterative advancement in the brand’s award-winning Endorphin Collection. Now with a reengineered ultra-light upper, Saucony’s fastest carbon-plated shoe will be unveiled by...
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September 14, 2021
LEOMO Launches Running Performance Clinic in U.S.
Boulder, CO (September 14, 2021) — LEOMO Inc., a company that helps runners and triathletes of all levels improve their technique and form with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free running, has launched its Running Performance Clinic service in the U.S. In most running form...
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September 13, 2021
Rewire Fitness Launches First-To-Market Neuro Performance Mobile Platform for Athletes
NEW YORK, Sept. 13, 2021 – Rewire Fitness today announced the launch of its first-to-market neuro performance mobile platform designed to holistically quantify athlete readiness, build mental resilience, and improve mind/body recovery. To further elevate the athlete experience, Rewire’s training hardware solution will be available for preorder later this month...
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September 10, 2021
Race Roster introduces 3 new challenge event types
London, ON (Friday, September 10, 2021) - Race Roster recently introduced three non-distance based challenge types that will allow event organizers to engage with their participants in entirely new ways. With these new types, organizers can reach a wider audience and create creative challenges that everyone will want to take...
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September 9, 2021
Peloton Launches Private Label Apparel Brand, Peloton Apparel
- Inspired by its world class instructors and passionate community of Members, Peloton Apparel is designed to seamlessly transition from class and beyond - The line features four Peloton Apparel Fabrics offering different features and benefits, from high-compressive performance fabric to buttery-soft fabric for everyday wear, which will be staples...
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September 8, 2021
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...
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September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
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September 8, 2021
Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...
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September 8, 2021
Introducing Nuun Immunity3: Triple Pathway Immune System Support
SEATTLE, Washington, September 8, 2021 – Nuun, the leading hydration solution company, today announces the introduction of its latest product innovation: Nuun Immunity3. The powder formula quickly dissolves in water to replenish the body with a targeted blend of ingredients for rapid hydration and immune system support. Immunity3 will join...
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September 7, 2021
Cotopaxi Launches Fall 2021 Collection
Salt Lake City, UT. (Sept 7, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Fall 2021 Collection. In 2021, Cotopaxi is on track to assist 1 million people experiencing extreme poverty by the end of the year...
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September 7, 2021
Ascent Protein Gains Distribution at Hannaford Supermarkets
DENVER, COLORADO - September 7, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, announces distribution at Hannaford Supermarkets. Ascent Protein’s Recovery Water® is now available at 130 Hannaford’s supermarkets throughout the Northeast. Hannaford will carry Recovery Water® in Orange Mango, Fruit Punch and Pineapple Coconut flavors. Since...
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September 7, 2021
Neurun Launches Visualization Platform for Runners
BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...
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September 3, 2021
Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...
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September 2, 2021
Apple Watch to Track New Biometrics
The latest Apple Watch is expected to add a slew of health and movement-tracking features as the tech giant prepares its next move in an ongoing fitness play, including blood pressure, wrist temperature and upgrades to its sleep tracking and irregular heartbeat monitoring features. FOS
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September 1, 2021
Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote
Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...
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September 1, 2021
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...
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August 31, 2021
NURVV Debuts First-Ever Tech to Accurately Measure Running Power Using Smart Insoles
[LONDON — AUGUST 31, 2021] — NURVV, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, today unveils a landmark development in running technology. Beginning now, every pair of NURVV Run smart insoles is capable of using its...
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August 30, 2021
WHOOP Looks to Acquire Tech Companies After $200M Raise
Fitness wearable company WHOOP raised $200 million at a $3.6 billion valuation, roughly doubling its previous fundraising total and tripling its valuation from a round in October 2020. The Series F round, announced on Monday, was led by Softbank Vision Fund 2. FOS
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August 30, 2021
MYLAPS, Datasport, and Abavent announce long-term timing partnership
Haarlem/Obergerlafingen, 30 August 2021 – Datasport, based in Switzerland, and its German sister company Abavent have worked together for many years with iconic races like Escalade, Jungfrau-Marathon, Engadin Skimarathon, Einstein Marathon, Ötztaler Radmarathon, HERO World series, and BDR-related events. These 2 companies are involved in more than 500 sports events...
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August 27, 2021
The RunnerBox and The RiderBox Latest Editions Bring the Heat with New to Market Products
The RunnerBox and The RiderBox unveiled their latest editions which showcase featured picks to help subscribers bring the heat to workouts and races as the summer winds down. Consistently named the top subscription box for athletes, The RunnerBox and The RiderBox deliver bi-monthly boxes to subscribers that highlight the top...
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August 26, 2021
Punch Gunk Announces Winners of Go Get It Grant
LOS ANGELES – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, has announced the winners of their inaugural Go Get It Grant. After receiving many compelling applications from athletes in a variety of sports and from all across the world, a panel...
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August 26, 2021
The RunnerBox Named to Runner’s World 30 Best Cheap Gifts for Runners Under $30
The RunnerBox has been named to ” “30 Best Cheap Gifts for Runners Under $30” by Runner’s World Magazine, an authority in the running community and essential guide for everyone who runs. Published to help gift-givers on a budget find top options, the list contains products ranging form hats and socks to...
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August 25, 2021
Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show
The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer. When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show....