PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 12, 2026
RunSignup Launches Timer Workshop Wednesdays
Moorestown, NJ — May 12, 2026 /ENDURANCE SPORTSWIRE/ - RunSignup today announces the launch of Timer Workshop Wednesdays, a new live training series purpose-built for race timers who want to develop deeper expertise in specific real-world scenarios. The program is designed primarily to support RaceDay Certified Timers seeking advanced, hands-on...
May 11, 2026
4iiii Innovations Puts Safety First with Battery Enclosure Redesign in Compliance with Reese’s Law
COCHRANE, ALBERTA (May 11, 2026) /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc., the industry leader in precision cycling technology, announces the successful and complete transition to its re-engineered integrated battery enclosures across its full line of power meters. This design evolution reinforces 4iiii’sunwavering commitment to safety and its strict, ongoing adherence to...
May 8, 2026
Google Launches $99 Fitbit Air, a Screenless Wearable for Health Tracking
Google recently launched the Fitbit Air, a compact, screenless wearable priced at $99.99, designed as a slim alternative to bulkier smartwatches. The pebble-shaped device focuses on passive health tracking without a display, relying on the Google Health app for insights and personalized coaching powered by AI. It pairs seamlessly with...
May 8, 2026
WHOOP Expands Health Platform with On-Demand Clinician Access and New AI Features
WHOOP, the human performance company, today announced a new suite of health and AI-driven enhancements and feature updates across the WHOOP memberships, marking a major step forward in its evolution into an intelligent health platform. These updates deepen the company’s commitment to delivering highly personalized, accurate, and actionable insights. They...
May 8, 2026
Electrolit® Expands C-Store Momentum with 7-Eleven Exclusive Pineapple Coconut Flavor
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage – unveils the launch of Pineapple Coconut, a new, limited-edition flavor created exclusively for 7-Eleven stores nationwide in time for the summer months. The tropical-inspired release marks the latest step in Electrolit’s channel-focused innovation strategy as the brand...
May 7, 2026
Strava adds physical therapy as dedicated activity type
Strava has announced the addition of Physical Therapy to its platform, allowing athletes to record recovery & rehabilitation sessions alongside traditional activities such as runs, rides, and swims. The update, which launched recently, recognises injury prevention and recovery as essential components of an active lifestyle. By treating prehabilitation and rehabilitation as...
May 7, 2026
Skratch Labs Unveils 2026 Summer Seasonal Flavor Series
Boulder, CO (May 7, 2026) /ENDURANCE SPORTSWIRE/ — Skratch Labs, the Boulder-based performance nutrition company, launches its largest seasonal flavor lineup to date with four new summer limited-editions of Sport Hydration Drink Mix, Super High Carb Drink Mix, and Energy Chews. Rolling out from May through early June, the 2026 summer...
May 7, 2026
The Future for Litespeed is Bright
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - Today, Litespeed announces an exciting new look for 2026 with multi‑color finishes that combine anodization, Cerakote, and raw titanium, available now across the entire lineup of Litespeed bikes. For the past 40 years, every Litespeed titanium bicycle has been engineered around three fundamental pillars: superior...
May 7, 2026
Expanding Sweat-Activated Shirts: Now Available in Cotton-Blend Fabrics
/ENDURANCE SPORTSWIRE/ - For many race directors, sweat-activated shirts have become a creative way to add an interactive element to race merchandise. The idea is simple: as runners sweat, a hidden message appears — creating a moment of surprise and engagement during the event. Until now, however, this type of...
May 6, 2026
Lego has finally created a road bike, and it’s made up of 1,015 pieces
LEGO has finally released a dedicated road‑bike model as part of its adult‑oriented Icons series: the LEGO Icons Road Bike (set 11380), made up of 1,015 pieces. It is positioned as the brand’s first large‑scale, fully functioning road‑bike build, aimed squarely at cycling enthusiasts and adult collectors rather than younger...
