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March 4, 2026

OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.

Braintree, MA (March 4, 2026) /ENDURANCE SPORTSWIRE/ — OOFOS today announces the launch of its new Essentials PLUS line, a modern evolution of its most iconic silhouettes engineered with more OOfoam™, enhanced stability, and a refined lifestyle aesthetic. Designed for people in motion doing more each day, Essentials PLUS builds...

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March 4, 2026

Electrolit Turns Up the Chill with Launch of New Cherry Ice Flavor, Now Nationwide

Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit – the scientifically formulated, premium hydration beverage – is expanding its flavor offering with the nationwide launch of a new 21-oz ready-to-drink Cherry Ice. Cherry Ice delivers a crisp cherry taste with a refreshing, icy finish and is balanced with 1,670 mg of electrolytes to...

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March 3, 2026

STOKE Shoes Built for “Real Feet” Lands in 450+ Stores After Breakout Launch

Georges Mills, New Hampshire. (March 3, 2026) /ENDURANCE SPORTSWIRE/ – Less than 90 days after launching online, STOKE Shoes, serving the 65 million men with wide feet in America who are largely ignored by the athletic footwear world, is moving from startup to nationwide retail rollout. Beginning March 1, the...

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March 3, 2026

Benson Boone Joins Caliwater as Investor and New Face of the Brand

Los Angeles, CA /ENDURANCE SPORTSWIRE/ - Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, today announced that Benson Boone has joined the company as a new investor and one of the faces of the brand, marking a major step forward as Caliwater continues to shape how...

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February 27, 2026

Last Call: Race Director University Extends $100 Savings on 21-Guide Quick Reference Series Through March 10

DeKalb, Ill. (February 27, 2026) /ENDURANCE SPORTSWIRE/ — Race Director University (RDU) has extended the introductory pricing on its 21-guide Quick Reference Series through March 10, 2026 — a final window for endurance event professionals to lock in the complete collection at $99.95 before the price increases to $199.95. The...

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February 27, 2026

Liv Introduces the All-New Embolden E+ Series

NEWBURY PARK, CALIFORNIA /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women and girls on bikes, today announced the launch of the all-new Embolden E+, a capable and confidence-driven full-power trail e-MTB designed to help riders progress on mountain terrain with greater control, consistency, and fun. Purpose-built to...

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February 26, 2026

4iiii Launches New Viiiiva Heart Rate Monitor With Superior Battery Life and Comfort

COCHRANE, ALBERTA (February 26, 2026) /ENDURANCE SPORTSWIRE/ — 4iiii Innovations Inc., a leader in power-driven cycling performance, launches the newest Viiiiva Heart Rate Monitor, combining comfort, durability, and an exceptional 540+ hour battery life. Designed for athletes of all abilities, the Viiiiva uses a high-sensitivity chest strap to capture the...

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February 26, 2026

H2O Audio Releases Tri Run Open-Ear Headphones At $99

SAN DIEGO (Feb. 26, 2026) /ENDURANCE SPORTSWIRE/ - H2O Audio, a global leader in high-performance sport headphones and the pioneer in bone conduction technology, today launched TRI RUN, a $99 open-ear Bluetooth headphone designed for runners and cyclists. The new model joins the company’s TRI Series lineup and is available...

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