PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 7, 2024
Equinox Rolls Out Longevity Membership Priced at $3K Per Month
Equinox and Function Health announced their partnership last month, ushering in a new era in hyper-personalized health and integrated personal training. Officially dubbed “Optimize by Equinox,” the longevity membership begins with a biomarker test from Function Health, which examines 100 biomarkers to reveal health information about major organs, metabolic and immune systems. Equinox also...
May 7, 2024
Nike developing AI model as part of design “step change”
Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal. According to Nike's chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM). LLMs are a...
May 2, 2024
iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach
The commercial equipment brand has long embraced its relationship with parent company iFIT, whose vast library of fitness and wellness content, including around 18,000 workouts from expert coaches, is available to stream on Freemotion’s newest cardio machines. Soon, iFIT will be launching its AI Coach, an artificial intelligence-powered digital coach that interacts...
April 17, 2024
The top-secret On shoe that won the Boston Marathon
On Monday, Kenya’s Hellen Obiri etched her name in Boston Marathon history by taking back-to-back victories at the prestigious event. In a tight finish that kept all spectators on the edge of their seats, Obiri out-sprinted compatriots Edna Kiplagat and Sharon Lokedi in the final mile, breaking the tape in a pair of groundbreaking racing shoes...
April 4, 2024
Asics’ Pearl-Covered GT-2160 Sneakers Will Sell for up to $30,000
Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette with a tonal color scheme featuring cream, white and grey as well as pearlescent detailing. Where...
April 3, 2024
Time up for Old-School Altitude Camps? High-End Hypoxia Hotels Hope to Rival Time on Teide, Tignes
A 4,500m-high peak has burst into the skyline in low-lying West Flanders, and it’s hoping to overshadow the hulking altitude camp mecca of Mount Teide. The new Monte Marcella altitude resort in Belgium joins Denia’s wildly popular Syncrosfera hotel as an alternate option for riders looking to tap into the performance...
March 26, 2024
Groundbreaking project sees running shoe use Vittoria gravel tyre tech
The gravel phenomenon in the cycle market is being mirrored in the running market, where those on foot are seeking new trails, away from asphalt. With that in mind, Craft Sportswear and bicycle tyre manufacturer Vittoria have unveiled a collaboration which will see a running shoe outsole utilise Vittoria gravel...
March 26, 2024
Super Shoes Aren’t Just for Elite Runners — How Running Brands Are Bringing These Tech-Loaded Styles to the Masses
Super shoes were made to break records. While these carbon-plated styles, which are paired with supercritical foam midsoles, landed on the scene almost a decade ago, the definitive tipping point came in 2019. That’s when Eliud Kipchoge, wearing the Nike Air Zoom Alphafly Next%, became the first person to run a marathon...
March 21, 2024
A $60K Bike Made for the Paris Olympics Raises Questions About Fairness and Equipment Regulation
UCI regulations state that all equipment used during the Olympics must be commercially available. The rule specifically states that “the entire used material must be accessible to all participants. All the components must be available commercially (i.e., available on the market or sold directly by the manufacturer) at the latest...
March 20, 2024
New Velo AI Copilot bike light uses AI to keep cyclists safe
A US-based company named Velo AI has introduced a bike light that harnesses the power of AI in the name of safety to help keep cyclists safe on the road. GCN
