PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

September 14, 2021
LEOMO Launches Running Performance Clinic in U.S.
Boulder, CO (September 14, 2021) — LEOMO Inc., a company that helps runners and triathletes of all levels improve their technique and form with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free running, has launched its Running Performance Clinic service in the U.S. In most running form...

September 13, 2021
Rewire Fitness Launches First-To-Market Neuro Performance Mobile Platform for Athletes
NEW YORK, Sept. 13, 2021 – Rewire Fitness today announced the launch of its first-to-market neuro performance mobile platform designed to holistically quantify athlete readiness, build mental resilience, and improve mind/body recovery. To further elevate the athlete experience, Rewire’s training hardware solution will be available for preorder later this month...
September 10, 2021
Race Roster introduces 3 new challenge event types
London, ON (Friday, September 10, 2021) - Race Roster recently introduced three non-distance based challenge types that will allow event organizers to engage with their participants in entirely new ways. With these new types, organizers can reach a wider audience and create creative challenges that everyone will want to take...
September 9, 2021
Peloton Launches Private Label Apparel Brand, Peloton Apparel
- Inspired by its world class instructors and passionate community of Members, Peloton Apparel is designed to seamlessly transition from class and beyond - The line features four Peloton Apparel Fabrics offering different features and benefits, from high-compressive performance fabric to buttery-soft fabric for everyday wear, which will be staples...
September 8, 2021
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...

September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
September 8, 2021
Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...
September 8, 2021
Introducing Nuun Immunity3: Triple Pathway Immune System Support
SEATTLE, Washington, September 8, 2021 – Nuun, the leading hydration solution company, today announces the introduction of its latest product innovation: Nuun Immunity3. The powder formula quickly dissolves in water to replenish the body with a targeted blend of ingredients for rapid hydration and immune system support. Immunity3 will join...
September 7, 2021
Cotopaxi Launches Fall 2021 Collection
Salt Lake City, UT. (Sept 7, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Fall 2021 Collection. In 2021, Cotopaxi is on track to assist 1 million people experiencing extreme poverty by the end of the year...

September 7, 2021
Ascent Protein Gains Distribution at Hannaford Supermarkets
DENVER, COLORADO - September 7, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, announces distribution at Hannaford Supermarkets. Ascent Protein’s Recovery Water® is now available at 130 Hannaford’s supermarkets throughout the Northeast. Hannaford will carry Recovery Water® in Orange Mango, Fruit Punch and Pineapple Coconut flavors. Since...