PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 7, 2022
Apple set to unveil ‘rugged’ Watch in push to win over extreme sports athletes
Apple is expected to unveil a rugged version of its smartwatch that feature its biggest display so far and is aimed at extreme sports athletes, according to a report. The coming Watch Series 8 is said to have a version that has a tougher steel casing, bigger battery and a...
July 6, 2022
Finally, Women’s Running Shoes Are Being Made for Women’s Feet
With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then simply sized down to accommodate their own feet. And with more female designers working for...
July 6, 2022
Saucony® Unveils All-New Tempus
WALTHAM, MA (July 6, 2022)/ENDURANCE SPORTSWIRE/ – Global performance running lifestyle brand Saucony announces the debut of the all-new Tempus performance running shoe, offering one of the first superfoam-fueled guidance systems for runners who desire an ultralight cushioning experience with plenty of underfoot support. The Tempus’s full-length core of PWWRUN PB™ cushioning...
July 6, 2022
Cyclists across America now have access to simple and affordable bike insurance.
July 6, 2022 /ENDURANCE SPORTSWIRE/ - BikeInsure, an insurtech company specializing in bicycle coverage for cyclists in the United States, today announced that any bicycle owner across America now has access to its standardized bike insurance. BikeInsure innovated a process that allows a cyclist to obtain bike coverage with optional...
July 5, 2022
Team Novo Nordisk documentary Ride for Your L1fe released
/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk, the world’s first all diabetes professional cycling team spent a year with Danish film maker Peter Alsted following their every pedal stroke, breathing every breath, riding each high and climbing up, out and away from every low. The result is Ride for your L1fe. A...
July 5, 2022
Lynx and MYLAPS join forces to expand product portfolio
HAVERHILL, MA / HAARLEM (July, 2022)/ENDURANCE SPORTSWIRE/ – Lynx System Developers and MYLAPS Sports Timing are partnering up to offer best-in-class photo finish and timing technology to athletes and racers. The companies signed a multi-year partnership to offer a wider product portfolio to sports races and venues around the world. Based in...
July 4, 2022
Wattbike Introduce Customisation to Virtual Gearing for Enhanced Ride Realism
/ENDURANCE SPORTSWIRE/ – Leading smart bike brand Wattbike has introduced a virtual gearing customisation tool on the Wattbike Hub app that allows users to personalise their ride experience. Users will be able to choose a range of preset groupsets and shifter configurations to bring climbs and Wattbike rides to life. Riders...
July 1, 2022
Platform Media launch Stelvio magazine and digital platform
A new print and digital offering for the road cycling market has launched under the Stelvio banner, as fronted by cycling journalist and author, Jeremy Whittle. The first issue landed earlier this month, delivering 132-pages with an emphasis on the 2022 Tour de France that just kicked off. Published by...
July 1, 2022
ShowcasedRenowned Cycling Coach Hunter Allen Launches Project FUERZA; Offers NFTs that Combine Pro’s Power, Other Data with Contemporary Art
Bedford, Virginia (July 1, 2022)/ENDURANCE SPORTSWIRE/ – Long considered a guru in cycling circles, specifically for his pioneering work in training with power, Hunter Allen is now launching Project FUERZA: The new NFT collection takes biometric data graphs from athletes at specific races, along with other inspirational materials, and employs world-renowned artists...
June 30, 2022
CLIF Bar Enters the Pet Market with CLIF PET
CLIF Bar & Company this week released its newest product, CLIF PET dog treats, the brand’s first line of snacks not made for humans. The three flavors of CLIF PET Plant Based Jerky dog treats can be found in Petco locations nationally, and on CLIF Bar’s website. Outside Business Journal
