PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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February 9, 2021
The Fitbit app now helps you track your blood glucose level
Fitbit is kicking off 2021 with a helpful new feature: blood glucose tracking. The new feature is simply meant to track blood glucose level - Fitbit’s devices aren’t equipped with the technology that can read blood glucose directly. XDA
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February 8, 2021
Can Technology Help Us Eat Better?
A new crop of digital health companies is using blood glucose monitors to transform the way we eat. NYT
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February 4, 2021
A Google Fit update is about to turn Pixel phone cameras into health trackers
Currently, you can track workouts and monitor your movement throughout the day with the Google Fit app using just your Android phone. The new update leverages sensors that already exist in smartphones — the accelerometer, camera, and microphone — to allow users to track more in-depth data. Mashable
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February 3, 2021
Cheap $45 Cycling Shoes Versus An Expensive $400 Pair: What’s The Real Difference?
Wondering whether to buy a cheap pair of cycling shoes or a pricey set? Is there really a difference between a budget pair of shoes and one almost ten times the price? Forbes
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February 3, 2021
Under Armour’s Strange New Shirt Makes Exercising in a Mask Easy
The new ColdGear Sportsmask Mock Long Sleeve has a mask built right into a shirt, essentially making it the perfect garment for winter workouts during a pandemic. Gear Patrol
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February 3, 2021
Nike’s First Hands-Free Sneaker Go FlyEase Comes With a Kickstand Heel
The sportswear giant unveiled its first-ever hands-free sneaker - the Go FlyEase - designed for easy access, making mundane tasks like tying laces a thing of the past. The sneaker is equipped with a Bi-stable Hinge, which keeps the shoe securely open when putting on and taking off and keeps...
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February 1, 2021
Life Time to live stream 1,000+ group fitness classes weekly
Life Time takes its iconic group fitness classes to a whole new level beginning today, February 1, 2021, as it ramps its live streaming efforts to a record-breaking more than 1,000 yoga, cycle and strength/cardio classes each week. Yahoo! Finance
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January 30, 2021
New Balance Sued For Exaggerating Claims On Its ‘Made In USA’ Sneakers
New Balance is being sued for falsely marketing its sneakers as being “Made in the USA,” according to The Fashion Law. Plaintiffs Matthew Cristostomo, Anthony Bollini, Spencer Verrilla, Derrick Evans, Clifton Bradley, and Robert Kaminsky claim that New Balance is misrepresenting the quality of its sneakers with its American flag tongue badges,...
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January 27, 2021
The North Face Just Dropped the First Carbon-Plated Trail Running Shoe
After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated running shoes. Inside Hook
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January 25, 2021
In the race for performance running, this brand could soon overtake Nike in the women’s market
The NPD Group Inc. senior industry adviser Matt Powell revealed that Brooks has the potential to pass Nike as the No. 1 women’s performance running shoe brand. Footwear News.
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January 14, 2021
Adidas Reveals the UltraBoost 21 — Here’s How the Brand Improved the Beloved Running Shoe Franchise
The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending to produce a more responsive stride. Footwear News
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January 14, 2021
OnePlus reveals budget fitness tracker Band
The OnePlus Band can track fitness and sleep, as well as blood oxygen saturation and heart rate, with a battery life of up to two weeks, in an 1.1-inch AMOLED display with touch controls. It can also link up to phones to display notifications, control music playback and other features....
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January 14, 2021
Group Fitness Trends Set To Shape The Next Decade
What trends will define the 2020s? A new book from EuropeActive, “HORIZON 2030 – The future of the health and fitness sector,” sets out to address that very question, combining expert insights with the latest industry data to chart the course ahead - predicting continued expansion for clubs over the...
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January 14, 2021
The Best Fitness Tech of CES 2021
The fitness cupboard was hardly bare at this week's virtual Consumer Electronics Show, which showcased not only some excellent at-home fitness tech, but also promising releases for shaping up outside. Here are some eye-catching trends and items with the potential to have a big impact on your fitness ambitions in...
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January 13, 2021
Lights & helmets that talk to cars? Trek & Specialized get closer w/ B2V prototypes
Still in the prototype phase, but Trek and Specialized have come up with intriguing prototypes that include B2V integration. Trek is working on a prototype Flare RT+B2V tail light, while Specialized is working on integrating the technology into their Ride App and ANGi helmet impact monitors. BikeRumor!
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January 12, 2021
This ‘smart mask’ is like a fitness tracker for your environment and lungs
We track our steps, our heartbeats, our sleep. Now, the mask company AirPop has unveiled a product and companion app that tracks our breath, our air quality, and our mask filter's effectiveness. Mashable
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January 11, 2021
Tracksmith Made Running Culture Something You Can Buy
The brand's ethos signals a departure from an apparel industry that has been dominated by giant shoe companies. But can it stay true to the soul of the sport? Outside
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January 10, 2021
TREK sued for $5 million over Wavecel helmet claims.
Treks claims that the Wavecel’s honeycomb-like design was found to be 48 times more effective in preventing concussions from cycling accidents. The suit, however, states Trek’s claims of improved safety are “false, deceptive and misleading” as the helmet does not perform adequately in most situations. Road Bike Action
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January 8, 2021
NY man charges that Trek’s Bontrager WaveCel helmet safety claims are misleading
Trek Bicycle is being sued for $5 million by a New York man who says the company is making misleading claims that its Bontrager WaveCel helmets are safer than other brands. Bicycle Retailer
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January 7, 2021
New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance
While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail
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January 5, 2021
A OnePlus fitness tracker is on the way — here’s what we know
OnePlus Band is launching on January 11 in India, and here are some of its specs: 24/7 heart rate + SpO2 blood saturation monitoring, sleep tracking, 1.1" touch amoled display, 14 days battery, IP68 and 13 exercise modes. PLUGG
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January 5, 2021
There’s a New Way to Choose the Right Running Shoe
Pronation - ensuring that your shoe enabled your foot to roll inward with the right amount with each stride - is out, comfort is too vague, but measuring “habitual motion path” can guide one to a shoe that minimizes injury risk. Outside
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January 4, 2021
New 10-year study confirms super shoe effect
A new analysis of the last 10 years of results from four World Marathon Majors races adds much evidence to the idea that super shoes produce faster times. Podium Runner
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January 4, 2021
The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020
San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....
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December 30, 2020
Nike Has Two New Running Shoes Releasing in Early 2021 Made to Reduce Injuries and Help You Run Faster
The pair of road-ready shoes, the ZoomX Invincible Run and the React Infinity Run 2, are part of its mission of creating a future where no runner gets injured and every runner gets faster. Footwear News