PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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August 17, 2023
Yamaha Bicycles Launches All-New E-commerce Platform
CYPRESS, Calif. – August 17, 2023 /ENDURANCE SPORTSWIRE/ - Yamaha Bicycles, celebrating its 30th anniversary as a pioneering leader in e-bikes, is announcing the launch of an all-new e-commerce platform in partnership with their large network of high-quality dealers. Live now at, https://yamaha-motor.com/shop/e-bike/ebike-models e-bike enthusiasts can purchase their new Yamaha...
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August 17, 2023
ShowcasedFinal Surge Launches Integrated Payment Solutions Feature for Coaches
/ENDURANCE SPORTSWIRE/ – Final Surge has announced the platform’s new Coaching Business set of features which allows coaches to create monthly subscriptions and receive recurring payments from their athletes, as well as create one-time payments for fixed-length services. Final Surge has streamlined the onboarding process for athletes to get connected...
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August 16, 2023
Abbott World Marathon Majors Launches New Documentary Series
Six Star Stories – a three-part series starring runners completing their sixth and final AbbottWMM race Runners from three different continents chosen as the subjects for first ever series produced by AbbottWMM AUGUST 16, 2023 /ENDURANCE SPORTSWIRE/ – ABBOTT WORLD MARATHON MAJORS has created its first documentary mini-series, Six Star Stories....
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August 15, 2023
Meb Keflezighi Selects RunDot as His Run Coaching Platform
DALLAS, TX – August 15, 2023 /ENDURANCE SPORTSWIRE/ – Predictive Fitness announces that Meb Keflezighi, one of the greatest American distance runners of all time, is partnering with RunDot, a run training app driven by decades of data and patents-pending artificial intelligence, to power his coaching business. The intelligence engine produces...
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August 15, 2023
Ahotu, the world’s largest and most comprehensive sports calendar for endurance sports, launches new check-out functionality
/ENDURANCE SPORTSWIRE/ – Ahotu, the world’s largest and most comprehensive sports calendar for endurance sports, launches new check-out functionality, allowing athletes to register directly for events on the platform. The new functionality will allow athletes to search, discover and book from over 35,000 forthcoming global races. Events are added daily...
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August 15, 2023
Introducing Project 2:59 – A Collaboration between The Running Effect Podcast and Final Surge
August 15, 2023 /ENDURANCE SPORTSWIRE/ – The Running Effect Podcast and Final Surge are proud to announce Project 2:59, a collaborative endeavor that combines Dominic Schlueter's determination to achieve a sub-3-hour marathon with the coaching expertise of Alex Ostberg, a seven-time All-American in track and field. The endeavor will be powered...
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August 11, 2023
British Cycling could take legal action to prevent Japanese and French Federations from using new track bikes
British Cycling is considering taking legal action over potential patent infringements from the new bikes of the Japanese Track Cycling Federation and French Track Cycling Federation. Cycling Weekly understands the potential infringements relate to the wide fork and seat stay designs on the Look P24 and V-IZU TCM. This design...
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August 10, 2023
Ultra X Tanzania Race Documentary Released
/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned global ultra-marathon events series, has unveiled the official race documentary capturing the inaugural Ultra X Tanzania, their first-ever race in Africa. This extraordinary 5-day, 250km race unfolded against the breathtaking backdrop of Mount Kilimanjaro. Key Highlights of Ultra X Tanzania: Multi-Stage Challenge: Ultra...
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August 8, 2023
Asics Posts Another Record Quarter Thanks to Global Return of In-Person Sporting Events
Asics hit another milestone in the second quarter of 2023, reporting its highest-ever quarterly sales as business increased year-on-year in all regions and categories in the period. According to the Japan-based athletic brand, net sales in the second quarter increased 28.9 percent to 290 billion yen ($2.03 billion based on...
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August 8, 2023
Advances in Endurance Sports Medicine on Display at Cape Elizabeth Marathon
Plymouth, MA/ENDURANCE SPORTSWIRE/ – Sports Medicine Consultants, LLS an industry leader of medical coverage services for large athletic events, unveiled their latest device to move injured participants more effectively. Called the REX Rapid Extraction Mobile Stretcher, it is redefining the industry by allowing a single person to effortlessly move any patient...
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August 8, 2023
Sports Tech HQ Invests in SummaForte™, a Science-Driven Performance and Recovery Brand For Athletes, Fitness-Conscious Consumers, and Sports Training, Rehabilitation and Medical Professionals
INDIANAPOLIS /ENDURANCE SPORTSWIRE/ – Sports Tech HQ is pleased to announce its investment in SummaForte, a performance and recovery brand leveraging CBD, clinically-tested nutrients, and innovative manufacturing and delivery technologies to help people achieve peak performance and rapid recovery. The US Farm Bill of 2018 legalized CBD throughout the US, but...
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August 7, 2023
Thömus Bikes Head to Glasgow for UCI MTB World Championships with Three Favorites
Santa Monica, California (August 7th, 2023) /ENDURANCE SPORTSWIRE/ - Thōmas Maxon Team, current UCI team points leaders are ready to head to Glasgow with 4th placed UCI ranked Lars Forster, winner in Leogang, 19th placed Mathias Flückiger who took 2nd in Val De Sole, Vital Albin, U23 rider Luke Weidmann,...
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August 4, 2023
Cape Cod Coffee Releases a Special Edition Coffee in Honor of Rick and Dick Hoyt
FALMOUTH, Mass. /ENDURANCE SPORTSWIRE/ – In anticipation of the ASICS Falmouth Road Race, sponsor Cape Cod Coffee has released a special new roast that pays tribute to two of the most iconic participants in the famous road race. The Coffee for a Cause program has chosen The Hoyt Foundation, which was...
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August 4, 2023
Media Alert – “The Long Swim, Cycle, and Run to Freedom” Documentary Featuring Xylon Van Eyck Now Available
Atlanta, GA/ENDURANCE SPORTSWIRE/ – In a captivating and inspiring documentary, "The Long Swim, Cycle, and Run to Freedom," viewers are taken on a remarkable journey through the life of Xylon Van Eyck, a South African native whose resilience, determination, and passion for creativity have shaped his extraordinary story. Witness Xylon's compelling journey...
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August 3, 2023
Strava offers tool to calculate carbon savings and encourage more environmentally friendly transportation
Strava has announced a new tool that focuses on carbon savings. Starting today (Cycle to Work Day in the UK), users who tag their activities as commutes on Strava can see their estimated carbon savings when commuting by running, walking, cycling or e-biking instead of traveling by car. A recent...
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August 3, 2023
Nike Leans Into In-Person Fitness As Lululemon Cuts Back
Sports apparel giant Nike has launched “Nike Studios” as the brand jumpstarts its in-person fitness presence with a new group training concept. The first two planned Nike Studios are planned to open in Southern California’s Newport Beach and West Hollywood neighborhoods — with one location serving as a Nike Training...
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August 1, 2023
New Balance Taps Blue Bottle Coffee for New Fresh Foam X 1080v12 Sneaker Collaboration
New Balance is giving its Fresh Foam X 1080v12 sneakers a jolt of caffeine, thanks to Blue Bottle Coffee. The sneaker brand has partnered with Blue Bottle in a new collaboration, which is now live online. The duo’s $180 style features the Fresh Foam X 1080v12’s signature chunky silhouette, complete with light cream-dyed...
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August 1, 2023
RACE RESULT releases new and enhanced registration tools in the RACE RESULT 12 software
August 1, 2023 /ENDURANCE SPORTSWIRE/ - RACE RESULT is proud to present an advanced online registration tool that brings even more clarity and convenience to the process of creating registration forms. The new tool is integrated into the existing RACE RESULT 12 software, which combines essential features such as registration...
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July 31, 2023
UESCA Announces the Launch of Their Podcast, ‘All Things Endurance’
/ENDURANCE SPORTSWIRE/ – United Endurance Sports Coaching Academy (UESCA) has launched its podcast, ‘All Things Endurance.’ Presently, there are five episodes to listen to (or watch on YouTube). The podcast is hosted by UESCA founder, Rick Prince. As the podcast name suggests, guests on the podcast include everyone from sports...
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July 31, 2023
DeFeet Evo Jet™ Sets New Benchmark In Aerodynamics
Hildebran, NC, July 31, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet announces extensive wind tunnel testing results have concluded that the company’s new EVO Jet™ sock demonstrates market leading aerodynamics. “Perhaps the biggest discovery in cycling aerodynamics in recent years has been that socks are in fact the lowest cost way to increase...
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July 28, 2023
Netflix to release track and field documentary on world-class sprinters
Netflix is set to launch a new documentary series focused on 100m and 200m sprinters on the Diamond League circuit, featuring some of the world’s most renowned sprinters. According to The Daily Mail, the show will follow the journey of several elite sprinters like world champions Noah Lyles, Fred Kerley and Dina Asher-Smith, providing a behind-the-scenes...
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July 28, 2023
Hot-Selling Hoka Looks to Meet Excess Demand with DTC
High-growth running brand Hoka continued its strong performance in the first quarter for parent company Deckers Brands – so much so that the company boosted its full-year revenue outlook based on Hoka’s results despite every other brand it its portfolio recording first quarter sales declines. For the quarter ended June...
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July 28, 2023
Clif Bar Continues to Improve Profitability Under New Owner
Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...
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July 28, 2023
Live tracking at Expedition Colorado 2023
Front Royal, Va. /ENDURANCE SPORTSWIRE/ – In 2023, Expedition Colorado will be partnering with Enabled Tracking, a real-time GPS timing and tracking service provided by Adventure Enablers, in order to help provide athletes with an enhanced expedition racing experience. The event starts on August 3rd, 2023. Expedition Colorado is a...
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July 27, 2023
ENVO Drive Systems Acquires Veemo ‘Velomobile’ from Creditor
Vancouver, Canada (July 26, 2023)/ENDURANCE SPORTSWIRE/ – In its ongoing efforts to develop and market a multitude of e-mobility products covering a wide range of applications, ENVO Drive Systems – designers of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – has acquired fellow Canadian e-mobility brand...