PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 18, 2023
Strava and Nike tie-up to reach 300+ million athletes worldwide
Strava has today announced a partnership with Nike that will, for the first time, give members the ability to track and share their activity, inspiration and community across both company’s platforms. Later this summer, millions of Nike Run Club and Nike Training Club users will be able to upload their...
May 18, 2023
Revolutionary Micronutrition Brand, PILLAR Performance, Now Available in The US, UK, and Europe
/ENDURANCE SPORTSWIRE/ – Leading micronutrition company PILLAR Performance is excited to announce that its line of clinical supplements is now available for purchase in the United States, the United Kingdom, and Europe. With a focus on highest potency and bioavailable ingredients, PILLAR Performance is quickly becoming the go-to brand for elite...
May 18, 2023
ATriathletesDiary.com Seeks Sponsors to Support Continued Growth and Valuable Content for Endurance Sports Enthusiasts
Merrick, NY - [May 18, 2023] /ENDURANCE SPORTSWIRE/ - ATriathletesDiary.com, a leading blog dedicated to the endurance sports community, is calling for sponsors to help support its continued growth and provide even more valuable content to its readers. The blog was recently named one of the top six triathlon blogs...
May 17, 2023
New film follows a Wisconsin ultra runner’s quest on the Pacific Crest Trail
Ultra runner Timothy Olson set a world record when he ran 2,650 miles on the Pacific Crest Trail in 2021. The Amherst, Wisconsin, native's journey along the way was documented by a film crew. It took an average of 50 miles a day for 52 consecutive days. The "Mirage" film...
May 17, 2023
Wahoo Fitness Founder Buys Company Back from Banks
Wahoo’s business was doing well pre-pandemic, and then as the pandemic set in, their business exploded with sales. Like most indoor training companies, they couldn’t make stuff fast enough. Though, prices didn’t rise – they stayed as-is. Enter Rhone Equity in June 2021, with an agreement to take a majority...
May 17, 2023
The 2023 BMW Dallas Marathon Festival Announces Two-Year Partnership Extension with Troy Aikman’s EIGHT Elite Light Lager
DALLAS– /ENDURANCE SPORTSWIRE/ - The 2023 BMW Dallas Marathon Festival is delighted to announce the two-year extension of its successful partnership with EIGHT Elite Light Lager, a Texas beer brand founded by the iconic Dallas Cowboys legend Troy Aikman. This renewed collaboration will continue to elevate the marathon experience and provide participants...
May 17, 2023
RunDot Launched by Predictive Fitness, Developer of TriDot
DALLAS, TX – May 17, 2023 /ENDURANCE SPORTSWIRE/ - Predictive Fitness announces the launch of RunDot, a run training app driven by decades of data and patents-pending artificial intelligence. The platform produces dynamic, individualized run training for better results in less time while being motivational, fun, and easy to use. RunDot...
May 16, 2023
Tifosi Optics Expands Clarion Blue Fototec Lens Collection
Watkinsville, GA (May 16, 2023) /ENDURANCE SPORTSWIRE/ - Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is excited to announce the expansion of its Clarion Blue Fototec Lens Collection. Clarion Blue Fototec instantly adapts to changes in ambient light conditions allowing cyclists freedom from having...
May 15, 2023
Garmin launches eBike-specific rear light radar, while Q1 financials are steady
Garmin’s Varia eRTL615 is its first rearview radar and tail light specifically designed for eBike riders. A battery-free design, the Varia eRTL615 plugs into a compatible eBike and can help detect approaching vehicles with visual and audible alerts when paired with selected Garmin devices (including Garmin smartwatches and Edge cycling...
May 12, 2023
Heja launches in-app rewards powered by Endurance Zone
/ENDURANCE SPORTSWIRE/ – Heja, the world's leading sports team management app, has partnered with Endurance Zone, the global sports reward and engagement platform, to launch a new in-app rewards feature for Heja’s users. The rewards will be available for 2.2 million Heja users across the globe. Through this partnership, Heja users...
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