PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

April 3, 2023
The Woman-Owned Brand Fierce Hazel Launch Their First Ever On-The-Bike Bags
Los Angeles, CA (April 3, 2023) /ENDURANCE SPORTSWIRE/ - Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags constructed from factory deadstock material Olefin. This eco-friendly fabric is durable, weatherproof, and stain-resistant, making it...

April 1, 2023
Tifosi Optics Celebrates 20th Anniversary with Platinum Giveaway Package
Watkinsville, GA (April 1, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, the #1 brand of cycling eyewear in the United States, is thrilled to celebrate its 20th anniversary with an exciting giveaway promotion throughout the month of April. Beginning on April 1st, 2023, Tifosi fans can enter for the chance to win...
March 31, 2023
Women-Owned Running Apparel Brand Launches Unique Campaign Profiling Individuals Sharing Dreams to Inspire Others
March 31, 2023 - (Santa Barbara, CA.) /ENDURANCE SPORTSWIRE/ – Santa Barbara-based women-owned performance-running apparel company rabbit announced the launch of its Dream Chasers campaign and apparel line that highlights monthly stories about individuals who dream on their own terms. In honor of avid runners' unique running practices paired with rabbits'...
March 31, 2023
Brooks to Invest $10 Million in New Initiative to Empower Young Runners
On Friday, the Seattle-based performance brand unveiled “Future Run,” a new program aimed at teaching young people the benefits of running. The new initiative is an evolution of the brand’s current community impact work and aims to reach one million young runners in the U.S. with a $10 million investment...

March 31, 2023
Tifosi Expands Swank Series Sunglasses with Smirk
Watkinsville, GA (March 31, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle eyewear brand, is thrilled to announce the launch of its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is a fashionable yet functional pair of durable eyewear that won’t break the...

March 31, 2023
Live tracking comes to the Buck Fifty
Front Royal, Va. /ENDURANCE SPORTSWIRE/ – The Buck Fifty, a popular 150-mile overnight relay race based out of Chillicothe, Ohio, is gearing up for their 2023 event on April 21-22. To help enhance the experience for participants and event directors alike, the Buck Fifty has partnered with Enabled Tracking, a real-time...
March 30, 2023
What You Do (and Don’t) Need in a Running Shoe
Humans have run for hundreds of thousands of years, most without the benefit of cushy, brightly colored footwear. But take a stroll around a sporting goods store or scroll through a running website, and you’ll find a dizzying array of options. Some promise speed, others comfort and injury reduction —...

March 30, 2023
ShowcasedFeature Documentary Film Announced with Support from DeFeet and Repreve
Hildebran, NC, March 30, 2023 /ENDURANCE SPORTSWIRE/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour of...

March 30, 2023
4iiii’s latest firmware update optimizes power meter for any terrain
COCHRANE, ALBERTA — MARCH 30 2023 /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc., the leader in power-driven cycling performance, announced today its latest firmware update to its PRECISION 3 Powermeter. PRECISION 3 retains its extremely low profile, 800-hour battery life, and stellar accuracy, but adds Gyroscope and more responsive cadence and power output....

March 30, 2023
RACE RESULT Track Box Passive Patent Granted in US and EU
/ENDURANCE SPORTSWIRE/ – RACE RESULT is excited to share that it has received US and EU patents for its cutting-edge sports timing device, Track Box Passive. Since the introduction of the Track Box Passive in 2020, the solution has become very popular among timekeepers around the world. Every weekend, several hundred...