PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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October 25, 2023
Vimazi Hits the Trails with First Ever Pace-tuned Trail Running Shoes
Portland, Ore., (Oct. 25, 2023)/ENDURANCE SPORTSWIRE/ – Vimazi, developer of the first ever pace-tuned running shoes, announces today the release of their pace-tuned trail running collection. These new trail running shoes will continue Vimazi's mission to provide runners with footwear engineered for their specific pace, promising to maximize cushioning and overall running...
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October 25, 2023
Final Surge 4.0 – Newest App Release by Final Surge Offers More Features to Athletes and Coaches
October 25, 2023 /ENDURANCE SPORTSWIRE/ – Final Surge is excited to introduce the latest version of its app, completely redesigned and packed with an array of features and visual enhancements aimed at elevating the training experience for athletes and coaches. Apple Health + Watch Integration The redesigned Final Surge app introduces...
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October 25, 2023
Kitman Labs Launches ‘The Football Intelligence Platform’ For Premier League Academies
London, England and Menlo Park, CA (Oct. 25, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organisations use data, today announced a new partnership with the Premier League. The partnership will provide all Premier League club academies with a centralised,...
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October 25, 2023
4iiii announce industry-leading turnaround times for Shimano warranty customers seeking power meter replacement in the UK
COCHRANE, ALBERTA — 25 October, 2023 /ENDURANCE SPORTSWIRE/ – In September 2023, Shimano issued a safety notice for pre-July 2019 11-Speed Bonded HollowTech II Road Cranks, offering a voluntary recall for those who had purchased a crankset of this specification. This announcement followed a number of reported incidents of cranksets separating,...
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October 24, 2023
COROS Heart Rate Monitor Selected as a TIME Best Invention 2023
IRVINE, California / OCTOBER 24, 2023 /ENDURANCE SPORTSWIRE/ – It is with great pride that COROS Wearables Inc., makers of GPS sports technology and training software for multi-sport athletes, today announces that its arm-worn Heart Rate Monitor has been recognized as a TIME Best Invention for 2023. This recognition from TIME highlights...
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October 24, 2023
Chirp’s New Powered Massage Roller is the Next Evolution in Therapeutic Massage
Lehi, UT (Oct. 24, 2023) /ENDURANCE SPORTSWIRE/ – Chirp., a leading innovator in the field of therapeutic wellness, is thrilled to announce the launch of its groundbreaking patent-pending product, the Chirp RPM (Rolling Percussive Massager). The RPM is a powered roller that combines the best of percussive and rolling massage techniques, providing...
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October 23, 2023
ChronoTrack Announces Sold-Out Success of AeroTrack: The Fastest Selling Controller Hardware in ChronoTrack’s History
EVANSVILLE, IN/ENDURANCE SPORTSWIRE/ – ChronoTrack, a leading provider of timing and scoring solutions for sporting events, is thrilled to announce that the first round of their newest controller, the AeroTrack, has completely sold out. AeroTrack has now become the fastest selling controller hardware since ChronoTrack's inception, marking a significant milestone for the...
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October 23, 2023
Sweatcoin appoints Endurance Zone to supercharge their in-app rewards
Sweatcoin, the move-to-earn fitness app, partners with Endurance Zone, a global leader in reward and engagement solutions for the sports, fitness, and health sector. This collaboration aims to enhance Sweatcoin’s in-app rewards, offering quality-focused offers that build on the existing suite of rewards. Users can expect an even more engaging...
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October 19, 2023
Embracing Elegance and Adventure with the new APEX 2 Dusty Pink from COROS
IRVINE, California / OCTOBER 19, 2023 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of APEX 2 Dusty Pink, a special edition colorway of its award-winning outdoor GPS watch, which pays tribute to the enchanting hues that...
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October 19, 2023
Introducing “Between Two Pines:” A New Comedy Podcast about Trail Running
October 19, 2023 – Nashville, TN/ENDURANCE SPORTSWIRE/ – Today marks the debut of "Between Two Pines," a refreshing addition to the running podcast landscape, brought to you by UltraSignup. Do you enjoy being on a long run and making the dumbest jokes with your BFF? Well, you’re invited on a long run...
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October 19, 2023
Kane Footwear and Honey Stinger Announce Collaboration
Westport, CT and Steamboat Springs, CO (October 19, 2023)/ENDURANCE SPORTSWIRE/ – Kane Footwear, the leader in active recovery footwear, and leading sports nutrition brand, Honey Stinger, today announce the launch of their collaborative Honey Stinger x Kane Revive recovery slip-on. The shoe features Honey Stinger’s signature black and honey yellow colors:...
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October 18, 2023
Peloton To Bring Live Sports To Its Fitness Devices
Everyone wants live sports these days — and one of the biggest players in the at-home fitness industry is stepping onto the court in a major way. Peloton will soon offer live NBA and WNBA games from compatible devices via its new entertainment hub, marking the first time it has...
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October 18, 2023
Gladstone appoints Endurance Zone to revolutionise member engagement in the UK leisure industry
/ENDURANCE SPORTSWIRE/ – Gladstone, a leading leisure management solution provider for gyms, universities, and health clubs, has announced a strategic partnership with Endurance Zone, a global provider of reward and engagement solutions built for the sports, fitness, and health sector. This innovative collaboration aims to enhance member engagement and loyalty...
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October 17, 2023
Nike Launches Strength Training Equipment in Latest Fitness Move
ike’s release of weight lifting equipment is right on time, as strength training continues to surge in popularity among fitness enthusiasts, being named the top wellness trend in 2024. The debut collection includes dumbbells, kettlebells and barbells available in hard chrome, black chrome and premium coated finishes, grind bumper plates...
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October 17, 2023
Peloton Expands Into Austria
Peloton announced its expansion into Austria, its fifth market outside the U.S. Starting today, the Peloton Bike, Bike+, and select accessories will be available to consumers in Austria through its expanded relationship with Amazon. Sport-Tiedje, the largest specialist retailer of home fitness equipment in Europe, will sell Peloton Bike, Bike+,...
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October 17, 2023
A New Novel Shows Young Girls Just How Strong They Can Be
/ENDURANCE SPORTSWIRE/ – The Strong Girl by Molly Hurford, author of the Shred Girls series, is hitting the shelves on October 17, 2023. This is Hurford’s first historical fiction novel and while it has a circus themed setting, the real focus is around the real strength that all girls possess....
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October 16, 2023
Murf Electric Bikes Unleashes Freedom with Latest Launch – The Higgs Cargo
San Clemente, CA (October 16, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, an e-bike pioneer delivering powerful, yet comfortable solutions for cyclists of all levels, is proud to unveil the latest addition to its e-bike lineup – the Higgs Cargo. This innovative passenger e-bike is designed to provide families with...
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October 14, 2023
The Women’s 2023 Hawaii Ironman World Championship Bike Count
Unlike back in September when Canyon took a surprising and commanding victory in the Ironman World Championship bike count, longtime bike count champion Cervelo is back to its old tricks at the top of the heap. In Nice, Cervelo was roughly 4% behind Canyon, but in Kona we see Canyon...
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October 13, 2023
Fuels launch and sample new PRIMED drink at Bob Babbitt’s Pro-athlete interviews
RALEIGH, North Carolina, October 13, 2023 /ENDURANCE SPORTSWIRE/ – SFuels 1st generation PRIMED and TRAIN Endurance Drinks have supported pro and age-group elite athletes win Superleague triathlon series, XTERRA world-championships, USTA 100-mile road championships, and Kona/Utah Ironman age-group world championships for over the last several years. SFuels CEO and General Manager,...
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October 12, 2023
The Breakaway Brings AI-Driven Training to Another Top Cycling Event with Coach
(Truckee, CA) /ENDURANCE SPORTSWIRE/ - Founded by two ex-Strava leaders and Olympian Christian Vande Velde, The Breakaway is proud to introduce Coach, an innovative AI-driven cycling companion that guides riders on which sessions to prioritize for daily, consistent progress. This November, the over 7,500 riders partaking in the 40th edition...
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October 12, 2023
Derby based boobydoo pledge to fit 1000 women with the best sports bras for them
12th October 2023 - Derby, UK /ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. The choice of elite teams, athletes...
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October 12, 2023
8 Denago eBike models achieve UL2849 certification
Irving, TX (October 12, 2023) /ENDURANCE SPORTSWIRE/ - Denago eBikes has achieved UL2849 certification on 8 key models in their eBike product line, as well as UL2271 certification on the batteries included with those models. UL’s 2849 is quickly becoming the industry-wide testing standard for eBikes, offering safety certification via...
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October 10, 2023
EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal
Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare in footwear and apparel but lost its appeal in the performance category, while Adidas, Converse,...
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October 10, 2023
BibBoards Announces Sponsorship of The Running Event Indie 5K Race for the 5th Consecutive Year
[San Ramon, Ca] /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and leading provider of custom race bib fasteners, is thrilled to announce its continued partnership with The Running Event’s (TRE) annual Indie 5K run and walk for the fifth consecutive year. This sponsorship showcases BibBoards' unwavering commitment to supporting the running...
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October 9, 2023
Hincapie Unveils a New Website
GREENVILLE, SC- October 9, 2023 /ENDURANCE SPORTSWIRE/ - Today, The Brand Leader, a leading branding and advertising agency in Greenville, proudly announces the launch of the freshly redesigned Hincapie Sports website. The new design exemplifies The Brand Leader's mission to provide innovative and transformative solutions that produce unmatched customer experiences....