News Topics
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January 31, 2024
Raleigh, North Carolina, Endurance Sport Nutrition Researcher and clinician Dr, Mikki Williden joins SFuels
/ENDURANCE SPORTSWIRE/ – SFuels proudly welcomes the appointment of Dr. Mikki Williden as Director of Nutrition, solidifying the company's dedication to popularizing the RIGHT FUEL RIGHT TIME® approach in mainstream sports nutrition. In collaboration with the SFuels team, Dr. Williden will contribute to the ongoing delivery of high-quality products and...
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January 31, 2024
First US pro team announced at GP New York City
NEW YORK CITY, January 31, 2024 /ENDURANCE SPORTSWIRE/ – The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The teams...
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January 30, 2024
PTO Announces Blockbuster Eight-Stop 2024 Calendar. Relaunching As The T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and World Triathlon have announced today a significant relaunch of the PTO Tour, with 40 of the world’s highest ranked athletes competing in an expanded 2024 calendar that will feature eight races and will be known as the T100 Triathlon World...
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January 30, 2024
First Olympic Esports Games could arrive in 2025
"Next year or 'by 2026 at the latest'," International Olympic Committee (IOC) President Thomas Bach told Xinhua Sports last Monday. That's the date being considered for the first Olympic Esports Games, which Japan is bidding to host and where "artificial intelligence will play an important role". The steps we have...
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January 30, 2024
Your Brain Doesn’t Want You to Exercise
If the benefits of physical activity were distilled into a pill, everyone would be on it. Studies show that moving improves nearly every aspect of health: boosting sleep, strength, and mental well-being while slashing the risk of chronic conditions and premature death. What’s more, studies show that exercise has a...
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January 30, 2024
Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows
Gympass reached a staggering 2.6 million subscribers in the month of January, when many consumers typically turn towards wellness and fitness initiatives, and over 400 million cumulative employee check-ins across its partner network. The corporate wellness platform also reports that it grew its customer base to over 15,000 in 2023,...
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January 30, 2024
How to Watch: 2024 US Olympic Trials Marathon | Track and Field
Here's how to watch the 2024 US Olympic Trials Marathon on FloTrack. The 2024 US Olympic Trials Marathon starts on Feb 3, 2024. Video footage from the event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscription. Flotrack
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January 30, 2024
Improving fitness may be linked to a 35% lower risk of prostate cancer, study finds
Plenty of research has linked regular exercise to a lower risk of cancer, but a new study suggests that getting into better shape could reduce the risk of prostate cancer in particular, a diagnosis that around 113 out of every 100,000 men get every year in the U.S. The research,...
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January 30, 2024
U.S. Olympic Marathon Trials unveil huge prize pool
We are less than a week away from one of the most exciting pre-Olympic qualification events: the 2024 U.S. Olympic Marathon Trials (on Feb. 3). Not only will the top three men and women have the opportunity to represent Team USA in the marathon at the 2024 Paris Olympics, they...
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January 30, 2024
Miami Marathon finisher medals spark airport security concerns
Finishers of the 2024 Miami Marathon on Jan. 28 were warned, but still, hundreds of participants went home without their medals when the TSA (Transportation Security Administration, for Canadians) confiscated the medals, likening them to deadly ninja throwing stars. The 2024 medal is shaped like a golden sun with the...
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January 30, 2024
Cycling Time Trials (CTT) unveils 2024 calendar with National Championship details
30th January 2024 /ENDURANCE SPORTSWIRE/ – Known as ‘the race of truth’ because there’s nowhere to hide, no wheel to sit on and no bunch to draft behind, time trialling is the purest form of bike racing: it’s just you against the clock. How fast can you complete the course? In...
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January 30, 2024
Ultra X Announces Strategic Partnership with Ubigi as the Official Cellular Provider for the 2024 Event Season
/ENDURANCE SPORTSWIRE/ – Ultra X, a leading organizer of multi-stage ultra-marathons, is thrilled to announce a strategic partnership with Ubigi, making them the Official Cellular Provider for all Ultra X events in 2024. Ubigi, a global leader in eSIM technology, will empower Ultra X athletes with seamless international connectivity, allowing...
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January 30, 2024
Filippo Pozzato to Ride Gran Fondo Asheville p/b Applewood Manor
(Gettysburg, PA – January 30, 2024) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that former professional cyclist Filippo “Pippo” Pozzato will ride the 2024 Gran Fondo Asheville and participate in VIP Experiences at Applewood Manor during the weekend of July 14-16, 2024. Winner of Milan-San Remo, stages of...
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January 30, 2024
BibRave Drives Surge in Registrations for the Allianz Partners Richmond Marathon
Richmond, VA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently partnered with event organizer Sports Backers to drive hundreds of registrations for the Allianz Partners Richmond Marathon. BibRave's expertise in influencer marketing and management proved instrumental in boosting registration numbers for the Allianz Partners Richmond Marathon, also...
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January 30, 2024
RunSignup’s Annual RaceTrends Report Shows Per Race Participation Down Just 1% Compared to 2019
Moorestown, NJ /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for US endurance events, announces its Annual RaceTrends Report providing an evaluation of the state of the endurance industry. After years of slow recovery from the impacts of COVID-19, registration levels in 2023 suggest a return to the pre-pandemic baseline for...
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January 29, 2024
The IRONMAN Group Names Scott Derue as Chief Executive Officer
TAMPA, Fla. (Jan. 29, 2024) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group has announced today the appointment of Scott DeRue as its Chief Executive Officer. DeRue joins The IRONMAN Group from Equinox where he served as President. DeRue will join The IRONMAN Group’s Board of Directors. DeRue’s career has been dedicated...
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January 29, 2024
Miami Pickleball Club Adds Electrolit As Official Team Hydration Drink
MIAMI, [January 29, 2024] /ENDURANCE SPORTSWIRE/ - Miami Pickleball Club today announced a new sponsorship with the preferred, premium hydration brand, Electrolit. The partnership is Electrolit’s first in pickleball and adds to its growing roster of sponsorships in soccer, basketball and other sports. Miami Pickleball Club is owned by Naomi...
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January 29, 2024
ShowcasedEndurance Sportswire Executive Interview Series – Michael Bleau, CEO of EventHub
Sponsorship dollars are crucial for race organizations, offering vital funding and enhancing the event experience. Exhibitors play a key role in both bolstering financial support and enriching participant experiences through their offerings. Our latest interview is with Michael Bleau, the CEO of EventHub, a leading race expo software platform. Could...
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January 29, 2024
Ironman taps Equinox president as new CEO in effort to woo more type-A executives
Ironman Group said Monday that it has hired the president of the high-end gym chain Equinox, Scott DeRue, to be its next chief executive as the endurance sports event organizer navigates a drop in race participation a decade after its peak. DeRue, who joined Equinox in 2021 to help the...
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January 29, 2024
ShowcasedXLAB introduces the Aero Carbon Wing
Escondido, CA (Jan 29, 2024)/ENDURANCE SPORTSWIRE/ – Celebrating its 30th Anniversary, XLAB is very pleased to announce the release of the fastest rear hydration system ever, the Aero Carbon Wing. Three years of design, CFD simulations, and rigorous testing has gone into producing a system that is more than just a replacement...
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January 29, 2024
BKOOL Announces Exclusive Partnership with Deutschland Tour to Bring the Prestigious Race to Virtual Cycling Enthusiasts
Madrid & Berlin, 29/1/2024 - /ENDURANCE SPORTSWIRE/ – BKOOL, the pioneering virtual cycling simulator, is thrilled to announce a groundbreaking partnership with the prestigious Deutschland Tour. This strategic collaboration marks a significant milestone for both BKOOL and the renowned German cycling event, as it brings the excitement and challenge of Deutschland...
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January 29, 2024
Athletes fight — and win — over $1 million bicycle dispute
Mountain View triathlete Jimmy Dworkin puts himself through the paces. “I’ve been doing triathlons since 1995,” he said. But lately, he’s endured an unexpected obstacle course: a marathon battle over his custom bike. To compete in Spain in September, Jimmy paid a company he’d previously used, called TriBike Transport, $824...
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January 29, 2024
Ascension Seton Austin Marathon and OOFOS Forge Exciting Partnership for 2024
Austin, TX – January 29, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k is thrilled to announce a dynamic partnership with OOFOS, the global leader in Active Recovery footwear, for the upcoming 2024 event. This sponsorship marks a significant milestone for both organizations, bringing together a...
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January 29, 2024
Tifosi Optics Welcomes Runner Hellah Sidibe to Brand Ambassador Program
Watkinsville, GA (January 29, 2023)/ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with runner, speaker, and content creator, Hellah Sidibe. As a Tifosi athlete ambassador, Hellah will inspire the Tifosi community to live their passion and reach their goals through creative and uplifting...
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January 28, 2024
How was fugitive Kaitlin Armstrong caught? She answered U.S. Marshals’ ad for a yoga instructor
One month after Kaitlin Armstrong disappeared, the U.S. Marshals were in hot pursuit of her in another area of Costa Rica. A source had suggested she might have gone to a small village on the Pacific coast. The U.S. Marshals took a ferry to reach a remote peninsula. Once there,...