Suunto Renews Partnership with Hardrock Hundred Endurance Run Through 2028

July 10, 2026

SAN FRANCISCO, CA – July 10, 2026 /ENDURANCE SPORTSWIRE/ – Suunto, a global leader in performance sports wearables, today announces a three-year partnership renewal with the Hardrock Hundred Mile Endurance Run (Hardrock 100), extending its support of one of the world’s most iconic ultramarathons through the 2028 race. Under the renewed agreement, Suunto will continue as the event’s official Timing and Wearables Partner, reinforcing a collaboration built on a shared passion for endurance, exploration, and mountain adventure.

Set in Colorado’s rugged San Juan Mountains, the Hardrock 100 is renowned for its extreme altitude, relentless climbing, and remote alpine terrain. With one of the sport’s most competitive lotteries, the race has become a bucket-list achievement for elite and amateur ultrarunners alike, making it a natural fit for Suunto’s mission: supporting adventurers, explorers, and endurance athletes in some of the wildest terrain the sport has to offer.

“Hardrock represents the very best of the ultrarunning: resilience, respect for nature, and a deep commitment to protecting the wild places we all love. These values have guided Suunto for 90 years, and we’re proud to continue supporting the Hardrock community through 2028,” said Jeffrey Stern, Head of Sports Marketing at Suunto.

Since 1936, Suunto has equipped explorers, adventurers, and athletes with trusted tools to navigate the world’s wildest places. Guided by its brand platform, Adventure starts here, Suunto continues to create products that inspire confidence everywhere from everyday training to the world’s toughest endurance challenges. The Hardrock 100 partnership reflects that legacy while bringing together two brands united by a passion for the mountains.

“Suunto has been a valued partner of Hardrock for many years, and we are incredibly grateful to continue that relationship,” said Chloe Schulmand, Hardrock 100 Partnerships Coordinator. “Suunto understands what makes Hardrock special: the runners, the community, and the spirit of the San Juan Mountains. We are excited to continue building on a partnership rooted in trust, shared passion for the trail running community and the outdoors, and a commitment to the authentic mountain experience.”

The renewed partnership will continue to support race timing operations while showcasing Suunto’s latest performance wearables to the global trail and ultrarunning community. Together, Suunto and Hardrock will continue inspiring athletes to pursue adventures in some of the world’s most spectacular mountain environments.

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About Suunto

Suunto is a Finnish brand, established in 1936. It was founded by Finnish inventor Tuomas Vohlonen, who pioneered a new standard for navigational precision. That same year, his innovation – a field compass – was stronger, steadier, and more accurate than any other handheld navigational tool of its time. It was the first of many Suunto products built to withstand the harsh conditions of our native Finland.

In the near century since, Tuomas’s spirit of innovation has continued to chart Suunto’s course. From some of history’s first dive computers and high-altitude wrist altimeters to today’s GPS watches, Suunto remains a trusted companion for outdoor adventurers across the globe.

Supporting explorers, athletes, and weekend warriors alike remains our core mission – providing the tools to dive deeper, climb higher, and push the limits of human potential.

For more information about Suunto, please visit us.suunto.com or follow us on Instagram.

About Hardrock Hundred Mile Endurance Run

HARDROCK 100 is a mountain run in one of the most breathtaking and treacherous terrains around the globe. This run is an ultra-marathon that covers a distance of 102.5 miles, with a total ascent of 33,197 feet and has an average altitude of nearly 11,000 feet. The competition is conducted in the San Juan Range in Southern Colorado, United States.