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July 22, 2021
Strava opening new office in Dublin
The leading social platform for athletes and the largest sports community in the world reports that it now has over 88 million athletes. The brand’s international expansion comes at a high-momentum moment for Strava as its global community continues to grow rapidly, adding 2 million athletes every month. In addition...
July 22, 2021
Pikes Peak APEX presented by RockShox Welcomes Springs Wealth Group as 2021 Supporting Sponsor and Co-Host of the APEX Awards and After Party
Colorado Springs, CO, July 22, 2021 – Sports Strategies announces a partnership between Springs Wealth Group and Pikes Peak APEX. Springs Wealth Group joins The APEX as a supporting sponsor for 2021 and will co-host the APEX Awards & After Party on Sunday, September 26, 2021, following the fourth and...
July 22, 2021
Lake Sonoma Race Series Partners with Personalized Coaching from Trails & Tarmac
In an exciting and unique partnership designed to elevate the performance of ultrarunners, the Lake Sonoma Race Series has teamed with Trails & Tarmac to provide athletes competing in the Northern California ultra races personalized coaching in the lead up to the inaugural 50-mile and 100-kilometer events slated for Sept...
July 22, 2021
Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years
La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...
July 22, 2021
Outside Announces New Hire, Senior Content Producer for Nutrition and Cooking, Biju Thomas
Boulder, Colorado — July 22, 2021 — Outside, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, announced Biju Thomas, chef, entrepreneur, cyclist, and food industry pro, has joined the Outside, Inc. team as Senior Content Producer for Nutrition and Cooking. Thomas will have a...
July 22, 2021
Santa Barbara Half Marathon Ready to Run on Sunday, November 7
SANTA BARBARA, Calif. – The Santa Barbara Half Marathon is set for Sunday, November 7. The road race event supports the Santa Barbara Running Association’s (SBRA) youth running programs. Organized by Run Local®, the fall event welcomes runners and walkers from the local community and around the country to be inspired...
July 22, 2021
Challenged Athletes Foundation Flagship Fundraising Weekend Returns to Reunite the Community and Raise Millions of Dollars
SAN DIEGO, CA – (July 22, 2021) – Returning live this October, the Challenged Athletes Foundation (CAF) is set to host the CAF Community Weekend featuring the 28th Annual San Diego Triathlon Challenge from October 22-October 24, 2021. For the first time in the event’s history, Sunday’s legendary events will...
July 21, 2021
Ann Arbor Marathon Returns This October
Ann Arbor, MI (July 21, 2021) – The 10th running of the Probility Ann Arbor Marathon will be held on October 24, 2021, after receiving final approval from Ann Arbor’s City Council last night. Typically held in March, it was postponed to October after the cancellation of both the 2020...
July 21, 2021
Triathlons Have a Diversity Problem: Here’s Who’s Fixing It
Black athletes make up less than 1% of triathletes in the U.S. and Canada. One woman is ready to change that statistic. GearJunkie
July 21, 2021
Lifting Weights? Your Fat Cells Would Like to Have a Word
We all know that lifting weights can build up our muscles. But by changing the inner workings of cells, weight training may also shrink fat, according to an enlightening new study of the molecular underpinnings of resistance exercise. NYT
July 21, 2021
A Hot Fitness Trend Among Olympians: Blood Flow Restriction
Some athletes in Tokyo are indulging in a trendy technique to enhance the effects of training and stimulate recovery. NYT
July 21, 2021
Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships
TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of the London Marathon. CNBC
July 21, 2021
Thule revenue jumps 58% in Q2
Despite having trouble meeting increased demand, Thule reported net sales of SEK 3,229 million ($371 million) for the quarter, compared to SEK 2,043 million in Q2 2020. When adjusted for exchange rate fluctuations, sales jumped 68.5% compared to the same time last year. BRAIN
July 21, 2021
RSAA Secures Dates For Second Annual Tour the Trace
July 21, 2021 Nashville, TN. – RSAA, or better known as Rockstar All Access announced today it has secured dates for its second annual Tour the Trace cycling event. The 444 mile, 4 day stage event starts in Nashville, TN on November 19 and head south along the Natchez Trace...
July 21, 2021
Ride Santa Barbara 100 Partners with Squadra, Reveals 2021 Kit Design
SANTA BARBARA, Calif. – July 21, 2021 –Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has teamed up with Squadra to produce the official kit of the 10th anniversary ride scheduled for October 23, 2021. Squadra has designed a custom commemorative RideSB100 jersey in a...
July 21, 2021
XTERRA Racers Conquer “the Beast” at Beaver Creek Resort
Sam Osborne and Samantha Kingsford won the 12th XTERRA Beaver Creek off-road triathlon elite titles on a beautiful blue-sky day in Avon, Colorado on Saturday, July 17, 2021, with winning times of 2:05:29 and 2:34:00, respectively. It’s the 16th career XTERRA World Tour win for Osborne, the seventh for Kingsford,...
July 21, 2021
Altra Founder, Brian Beckstead, Discusses All Things Running
Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians...
July 21, 2021
Three athletes ruled out of Tokyo 2020 after testing positive for COVID-19
Thousands of athletes set to compete at the Games are yet to arrive at the Village, and Tokyo 2020 President Seiko Hashimoto admitted earlier this week athletes are "probably very worried" about coming to Japan. Find out who is out at Inside the Games.
July 21, 2021
Onewheel’s Race for The Rail World Championships Promises to Be Must-Watch Event
(Snowbasin, Utah) - Future Motion, makers of Onewheel, will host their biggest and most ambitious racing competition to date, the Race for the Rail, at Utah’s Snowbasin Resort on July 30-31. Twenty of the best Onewheel riders will descend Snowbasin’s ski slopes in a boardercross-style race for a chance to...
July 21, 2021
2021 Columbia Threadneedle Investments Boston Triathlon Challenges Boston Area Companies To Compete for the Boston Corporate Cup
BOSTON – July 21, 2021 – Greater Boston employers are gearing up for the 2021 Boston Corporate Cup competition. On August 29, 2021, local companies will vie for the title of triathlon champion at the 2021 Columbia Threadneedle Investments Boston Triathlon. “After a year where many of us have been...
July 21, 2021
BibRave Creates Robust, Bespoke Content Series for the IMT Des Moines Marathon
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the IMT Des Moines Marathon to create the Run Iowa content series to increase engagement with runners and bring added value to sponsors. The Run Iowa content series will produce content for 5 months and includes...
July 21, 2021
Alchemy Launches New Website to Enhance Direct-to-Rider Experience
DENVER, CO, July 21, 2021 -- Alchemy Bikes, known for their patented Sine Suspension and customizable carbon and titanium frames, has launched a new website this summer. The newly designed platform enhances the direct-to-rider experience, making it more convenient and accessible for riders to be paired with the model that...
July 20, 2021
USA Triathlon’s “United in Tokyo” Olympic and Paralympic Media Guide Now Available
COLORADO SPRINGS, Colo. — USA Triathlon’s “United in Tokyo” Olympic and Paralympic Media Guide for the Tokyo 2020 Games is now available for media and fans at usatriathlon.org/tokyo2020. Click here for direct access to the Media Guide. The guide features comprehensive information about triathlon at the Games, including course maps...
July 20, 2021
Gwen Jorgensen is Leaving Bowerman Track Club
After four years at the Nike-sponsored club, the 2016 Olympic gold medalist in triathlon is making some big changes. Women's Running
July 20, 2021
Olympics Face Cancellation As COVID Cases Rise
The opening ceremony for the Tokyo Olympics is just three days away, but there’s a chance that the Games could be canceled altogether. Tokyo is under its fourth state of emergency until Aug. 22, and 71 people in the Olympics Village have tested positive for COVID-19 so far. FOS
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