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April 28, 2020
Allbirds is now making running shoes
Allbirds fans love the brand’s eco-friendly lifestyle sneakers. And now, the company has sustainability-focused performance shoes. The shoe was created with natural materials including its Sugarcane-based SweetFoam, eucalyptus and a reengineered version of its merino wool. Read more on Footwear News.
April 28, 2020
#RideforItaly Charity Initiative Results in 14,000 Euros for Veneto Region
All athletes who train at home with a bike trainer could participate in #RideforItaly Cycling Challenge. ROUVY, the indoor training application for cyclists and triathletes, offered free access and four attractive Italian routes to ride to support Italy. The Challenge had a breaking record (on the platform) participation of over...
April 28, 2020
Race Roster introduces a communications handbook for event cancellations and modifications
London, ON (Tues, April 28, 2020) - COVID-19 has tested our industry and forced many of us to make some very hard decisions. There are many challenges that come with managing an event in the middle of a crisis, and you and your team may not have the time to...
April 28, 2020
REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public
SAN FRANCISCO - REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create a panel discussion around relevant industry topics around the current and future landscape of the...
April 28, 2020
PRRO Circuit Postpones Season, Championship Due to COVID-19 Impacts
BETHESDA, Md. – The Professional Road Running Organization (PRRO), organizer of the PRRO Circuit, has announced that due to the impacts of COVID-19 its 2020 season will be cancelled. In March, the Credit Union Cherry Blossom Ten Mile, the slated 2020 PRRO Circuit first stop, was cancelled, the second stop...
April 28, 2020
VirtualSportsRacing.com Announces $1 Sign-Up for Event Organizers Hosting Virtual Endurance Events
Dallas, Texas – April 28, 2020 – VirtualSportsRacing.com, an innovative digital platform for virtual sports races, events and challenges, today announced $1 per registration pricing for all race directors, event organizers, brands and charities looking to host virtual endurance, multisport and gym events for their participants for events starting any time...
April 28, 2020
The 2020 Monumental Mile Will Be A Virtual Event
INDIANAPOLIS – (April 28, 2020) – The 7th Annual Monumental Mile, originally scheduled for June 4 on Monument Circle, will now be a virtual event experience due the ongoing COVID-19 pandemic. Registrants will receive a participant tank and race bib prior to the event date and be able to come together,...
April 27, 2020
I lost my tri job due to COVID-19—Here’s how the industry is coping
Triathlete contributor Jay Prasuhn finds himself unemployed due to the the COVID-19 pandemic. He looks at the various arms to the industry to see how they're coping and adjusting during this trying time. Read more here.
April 27, 2020
On a lighter note – ‘Oh no, I spelled it wrong’: Nurse runs solo marathon in shape of ‘Boston Strog’
Lindsay Devers planned her marathon-length riverside run in Boston to spell out an inspirational message during the coronavirus pandemic. But she forgot just one thing. Read more on CBC News.
April 27, 2020
Peloton sets record for most people streaming a single live class with 23,000 riders
The record-breaking class was led by Robin Arzón, Peloton's vice president and head instructor, who broadcasted the 30-minute Pop Ride right from her ... living room. It also beat the company's previous record of 19,000 riders in its 2019 Turkey Burn class. Read more on Mashable.
April 27, 2020
Adidas takes massive earnings hit due to coronavirus, warns of even bigger impact next quarter
The Germany-based sportswear giant’s net income for the first quarter plummeted 97% to $21.69 million, with earnings of 14 cents per share. Revenues also decreased 19% to $5.15 billion, with a 20% drop at its namesake brand and a 12% slide at Reebok. Read more on Footwear Daily.
April 27, 2020
When might racing return, and what will it look like?
What’s “normal” during this pandemic changes almost daily, including the ever-growing pileup of canceled or postponed races. At some point, however, racing will return. Based on interviews with several running insiders, Runner's World outlines ideas about what the near future of road racing might look like.
April 27, 2020
Restrictions on cycling set to be lifted in France, Italy and Spain
Welcome news for both pros and amateurs is emerging from Spain, Italy and France, as the three nations are expected to ease cycling bans next month. During the coronavirus crisis, many European nations have enforced strict lockdown rules including a ban on recreational cycling, with many professionals being caught up in the...
April 27, 2020
More Than 11,000 Participants from Across the Globe Race Over the Weekend in Inaugural Rock ‘N’ Roll Virtual Running Series Race
TAMPA, Fla. (April 27, 2020) – The global community of walkers and runners came together over the weekend with a total of 11,000 people from 80 nations and all 50 states taking to the virtual start line for Rock ‘n’ Roll VR1, the inaugural event in the Rock ‘n’ Roll®...
April 27, 2020
Toray’s New Kudos XT Sets New Standards For DWR Durability
Toray Industries, Inc. has announced Kudos XT, a new Durable Waterproof Treatment delivering higher levels of durability for both abrasion and machine washing. The breakdown of DWR treatment and subsequent "wetting out" of a garment's outer layer has been a top consumer complaint since the advent of waterproof/breathable fabrics. DWR...
April 27, 2020
TBI Joins Endurance Sports Coalition
In response to COVID-19, Triathlon Business International (TBI) has joined the Endurance Sports Coalition. Founded in 2010, TBI is a multisport industry networking organization of businesses and individuals who support the growth and success of triathlon as a business and a sport. For more information about TBI, click here. The...
April 26, 2020
iFit Makes Treadmill Travellin’ at Home a Reality
LOGAN, Utah, April 27, 2020—iFit, the leading interactive, connected fitness technology, is now streaming its Egypt walking series, a 14-part tour. This walking series is available to all iFit members and all free trial users of the newly launched iFit app. With iFit’s newly launched app, iFit’s award-winning workouts can...
April 24, 2020
PeopleForBikes Supports Additional Funds for Paycheck Protection Program
WASHINGTON, D.C. (April 24, 2020) — Today, the federal government injected an additional $310 billion into the Small Business Administration's Paycheck Protection Program (PPP), supporting small businesses hit hardest by COVID-19’s economic slowdown. Small businesses are the backbone of the bicycle industry, serving their local communities, especially those who now...
April 24, 2020
ENDU Virtual Granfondo – Spring Edition Starts April 26
Live again, from your home, the emotions of a Granfondo. Taste the feeling of the rising up at dawn, the breakfast, your favourite outfit, hurry up to pick up your bib, your gift bag with coupons and products offered by sponsor. Now we are ready, still a little patience and...
April 24, 2020
Naked Sports Innovations Collaborates With Virtual Trail Running Film Festival
What: Trail Running Film Festival: Virtual Edition When: Friday May 1st, 2020 5:30pm (PST) Brief For years the Trail Running Film Festival has brought the most relevant trail stories and visual artistry to theaters across the country. We’re adapting and responding to “distant socializing” with a 2 hour live stream...
April 24, 2020
The RunnerBox and The RiderBox Partner with Garuka Bar to Donate Inventory to Greater Lansing Food Bank
The RunnerBox and The RiderBox, a leading endurance subscription box company and Garuka Bar, a wholesome, handmade nutrition bar curator from Vermont, have partnered to donate 500 bars to the Greater Lansing Food Bank (GLFB), a non-profit organization that provides emergency food to people in need throughout Mid-Michigan. Food-banks around...
April 23, 2020
California International Marathon Announces New Registration Protection Policy
SACRAMENTO, Calif.—The California International Marathon, set to run from Folsom to the California State Capitol on December 6, 2020, has added a new “worry free” registration policy amidst COVID-19 concerns. If the 2020 CIM is unable to be conducted for any reason related to the COVID-19 public health crisis, all...
April 23, 2020
Endurance sports sidelined by virus join race for federal relief
The Endurance Sports Coalition has been lobbying for the replenishment of a small business loan program designed to help struggling businesses keep workers on their payroll, in addition to underscoring with lawmakers the industry will need further help. Read more on Bloomberg Government.
April 23, 2020
Skechers’ online business is booming this month— Here’s how much digital could deliver in annual sales
Skechers is proving that it can battle the coronavirus. After reporting solid first-quarter results this afternoon, the Manhattan Beach, Calif.-based company elaborated on its pandemic game plan in a conference call — and it starts with the booming online business. Read more on Footwear News.
April 23, 2020
Headsweats Launches Face Masks and Gives Back to Grassroots Aid Partners
BOULDER, Colo. (April 23st, 2020) – Headsweats, the leader in high-performance apparel and headwear, has teamed up with Grassroots Aid Partners (GAP) to donate masks for volunteers who provide hot food to communities that have been largely affected due to the coronavirus disease (COVID-19) pandemic. Grassroots Aid Partners believes in...
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