News Topics

September 11, 2022

Lindars and Wolf Take European Titles at Challenge Almere-Amsterdam

/ENDURANCE SPORTSWIRE/ - A so-called sufferfest; that’s what Challenge Almere-Amsterdam turned into. From flat tires, to mechanical issues and athletes blowing themselves up when pushing against the wind during the bike. Kieran Lindars and Katharina Wolff were not having any of it, though. Both athletes (Lindars from Great-Britain and Wolff...

September 11, 2022

Over 2,400 Athletes Converge in Madison, Wisconsin for a Festival Weekend of Racing

MADISON, Wisc. (Sept.11, 2022) – The Wisconsin State Capitol and scenic Dane County played host to over 2,400 athletes from around the world for the 2022 IRONMAN Wisconsin, a part of the VinFast U.S. Series, and IRONMAN 70.3 Wisconsin triathlons as part of a festival weekend of racing on Saturday,...

September 9, 2022

Electrolit Announces Official Partnership with The McCourt Foundation

September 9, 2022, CERRITOS, Calif. --/ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is delighted to announce a multiyear partnership with The McCourt Foundation, becoming the official hydration partner for the Los Angeles Marathon presented by ASICS and other major running events...

September 9, 2022

Oofos Receives Investment From Derek Carr

Las Vegas Raiders Quarterback, Derek Carr, has invested in the recovery footwear maker Oofos as part of a multi-year partnership that also sees Carr as a brand ambassador. SGB

September 9, 2022

Velo Saddles Introduces Nitrogen-Infused AtmosFoam to The Cycling Industry

/ENDURANCE SPORTSWIRE/ – Leading saddles manufacturer, Velo Saddles, introduces their new Velo AtmosFoam (VAF), a nitrogen-infused foam designed to enhance performance and durability attributes in their products while minimizing the environmental impact of the production process. Velo AtmosFoam is lightweight and provides incredible support for the rider’s sit bones to improve...

September 9, 2022

Bivo Launches New Custom Bottle Program

For Immediate Release (September 9, 2022)/ENDURANCE SPORTSWIRE/ – Bivo, the world’s first stainless steel sport bottle maker, is thrilled to announce a new custom engraving program that vastly expands their ability to create unique bottles for corporate and event customers. By enlisting a domestic laser etching partner Bivo is able to...

September 9, 2022

Arena Games Triathlon Handed Prestigious SVG Europe Sports TV Award

Arena Games Triathlon has been recognised with a prestigious SVG Europe Sports TV Award. Super League Triathlon’s innovative hybrid race format, which this year was held in partnership with World Triathlon to crown the sport’s first esports world champions, was handed the Outstanding Production Achievement – Innovation trophy at the...

September 9, 2022

Run Catalina Announces Lightfoot Coaching Training Programs for Run Catalina Athletes as the Official Coach of Run Catalina events

/ENDURANCE SPORTSWIRE/ - Run Catalina announced today the addition of Lightfoot Coaching training programs for its trail athletes. “Proper trail training is crucial for runners competing on any of our Run Catalina courses, which are filled with challenging peaks, elevation changes, and rewarding views of Catalina Island. We are offering...

September 9, 2022

Inaugural Monarch Triathlon champions women fighting cancer and their families

KINGMAN, Ariz. /ENDURANCE SPORTSWIRE/ - SheStrong Inc. has opened registration for the Monarch Triathlon SuperHalf™, a brand new women’s multisport event that will take to the waterways and roadways of Kingman and Bullhead City, Ariz. on Oct. 22. The nonprofit’s inaugural race will be the first-ever USA Triathlon Sanctioned Event...

September 9, 2022

rabbit Co-Founders Keep Dreaming at Cascade Express Marathon

/ENDURANCE SPORTSWIRE/ -Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style, function and fit. When they first concocted the idea years ago, they utilized their 30-plus years...

September 9, 2022

Defiant Hauser Has a Point to Prove as Super League Triathlon Returns to Munich

/ENDURANCE SPORTSWIRE/ – Defiant Matt Hauser insists his recovery from an incorrect penalty proves he is a genuine title contender as Super League Triathlon returns to Munich, Germany, this weekend. The Australian was second out of the water of the Stage 1 swim in the Championship Series opener in London, but...

September 9, 2022

Dave McGillivray Finish Strong Foundation Names Beneficiaries of Upcoming Run Medford 8k and 5k

BOSTON /ENDURANCE SPORTSWIRE/ - The Dave McGillivray Finish Strong Foundation has announced the beneficiaries of funds raised through Run Medford, a brand new weekend-long celebration of community, running, and the City of Medford produced by DMSE Sports and hosted by the foundation. The event highlights founder and race director Dave McGillivray’s...

September 8, 2022

PeopleForBikes Announces Keynotes for Upcoming SHIFT‘22 Conference

BOULDER, COLO. (September 8, 2022) /ENDURANCE SPORTSWIRE/ - PeopleForBikes is excited to announce the keynote presentations for their upcoming SHIFT‘22 conference, taking place October 18-20, 2022, in Bentonville, Arkansas. Over the course of three days, SHIFT‘22 participants will have the opportunity to network, attend educational sessions and ride world-class mountain...

September 8, 2022

Boston Marathon principal sponsor John Hancock not renewing deal after 2023

Insurance firm John Hancock has confirmed it will not be renewing its principal sponsorship agreement with the Boston Athletic Association (BAA) for the Boston Marathon. The Boston-based company has been an official partner of the race since 1986, with the 37-year-old deal now set to expire after the 2023 marathon....

September 8, 2022

Olympic Triathlete Greg Billington to Guide Blind Paralympian Kyle Coon at Philadelphia Distance Run

Philadelphia, Pa. (Sept. 8, 2022)/ENDURANCE SPORTSWIRE/ – Elite-level talent will combine forces on the streets of Philadelphia for the Philadelphia Distance Run (PDR) on Sept. 18. 2016 Olympian and 2020 Paralympic gold medalist Greg Billington (Spokane, Wash.) will serve as a guide runner for 2020 Paralympian Kyle Coon (Carbondale, Colo.) during the half...

September 8, 2022

Olympic Legend Michael Johnson To Be Special Guest At Triathlon’s First-Ever PTO US Open In His Hometown Of Dallas

Thursday 8 September; Dallas, Texas/ENDURANCE SPORTSWIRE/ –Former Olympic sprint sensation turned respected TV commentator Michael Johnson will be a special guest of the Professional Triathletes Organisation at the first-ever PTO US Open (September 17-18) in his hometown of Dallas later this month. The four-time Olympic gold medal winner, who was born in...

September 8, 2022

Exclusive Pilot Program for Sports Club “Sport Metaverse”

Tallin, Estonia, 8 September 2022. /ENDURANCE SPORTSWIRE/ – Sport is a part of life that carries emotions and lasting relationships. Zetly, uses the latest and most advanced technological solutions, to harness these sports emotions, fan involvement, and create a bridge to the digital world for the entire sports industry. Zetly uses blockchain...

September 8, 2022

AMR Launches Love the Run

Portland, OR – (September 2022)/ENDURANCE SPORTSWIRE/ – Another Mother Runner (AMR), founded by Dimity McDowell and Sarah Bowen Shea, is launching another round of Love the Run, a wildly popular and inclusive virtual training program for runners with differing pace and distance goals. The first round of Love the Run transpired...

September 8, 2022

La Vuelta’s Virtual and Real Grand Final in Madrid – Ride along with the Champions from home!

Madrid, Spain / September 8th, 2022 /ENDURANCE SPORTSWIRE/ – ROUVY is the most realistic cycling simulator which requires real cycling effort and takes the ‘home cycling’ experience to the next level. La Vuelta Virtual 2022 is a special series of events organized by ROUVY in which anyone can compete alongside the pros...

September 8, 2022

Showcased

A Business as Secure as Your Bib: BibBoards Celebrates 5 Years

/ENDURANCE SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...

September 8, 2022

The RunnerBox Named 2022’s Best Health/Fitness Box

September 8, 2022, Asheville, NC /ENDURANCE SPORTSWIRE/ - The RunnerBox has been named 2022’s “Best Health/Fitness Box” as part of A Year of Boxes’ 4th Annual Subscription Box Awards. The contest, which placed top contenders head-to-head in a two-week long consumer voted round, crowned The RunnerBox the final winner this week. “We’re...

September 8, 2022

Leading Compression Sportswear Brand CEP Launch Innovative New Recovery Sock

/ENDURANCE SPORTSWIRE/ – The brand new CEP Infrared Recovery Compression Socks are designed to help your muscles recover after intense physical exercise, and to improve performance during both training and competing. They are packed with intelligent features - the heat-reflecting SMART INFRARED technology is designed with integrated bioactive minerals that help...

September 7, 2022

Here is the New Apple Watch Ultra – Built for Athletes and Adventurers

Apple announced their new Apple Watch Series 8 but they also unveiled the Apple Watch Ultra. Here is a look at some of these features that set it way above the regular Apple Watch to go after Garmin and COROS. RWM

September 7, 2022

IRONMAN Announces 2023 Global TriClub Championship Series Schedule

- 2023 IRONMAN TriClub Championship Series will include ten events across the Americas, Europe, Middle East, Africa, and Oceania regions  - Local clubs and community help craft unique experiences at each TriClub Championship event, which also feature exclusive athlete benefits  TAMPA, Fla. /ENDURANCE SPORTSWIRE/ IRONMAN today announced its 2023 global...

September 7, 2022

Olympic Champion Duffy Highlights Unique Opportunity for Amateurs To ‘Race and Watch’ At The PTO US Open

Weds 7 September, London /ENDURANCE SPORTSWIRE/ -  The Professional Triathletes Organisation has announced a second group of professional triathletes who will compete in the women’s and men’s races at the inaugural $1 million PTO US Open (17-18 September), including Olympic Champion Flora Duffy. But whilst Bermuda’s finest will go head-to-head against...