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February 27, 2020
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But one brand, sporting goods giant Decathlon, has defied the trendline and recently reported strong financial...
February 27, 2020
Team CWA p/b TREK Returns to Pan-Florida Challenge Cancer Ride
NAPLES, Fla. — For the sixth consecutive year, Team CWA p/b TREK will cycle in the Pan-Florida Challenge Cancer Ride on March 28 to 29 at Florida Gulf Coast University in Fort Myers, Fla. The ride is a charity event organized by Pan-Florida Challenge to raise funds for cancer prevention...
February 27, 2020
The Pikes Peak APEX Confirms Garden of the Gods Trading Post As Start Of Stage 2
Colorado Springs, Colorado — Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s...
February 27, 2020
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has runners and riders of all types that are simply out to have an amazing day...
February 26, 2020
Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and craziest costumed downhill race of the year. A celebration of all that is iconic about...
February 26, 2020
Court approves sale of Tough Mudder to Spartan Race – Tough Mudder Virginia to be first 2020 event.
Judge Sontchi of the The Bankruptcy Court of Delaware, approved the sale of Tough Mudder to Spartan Race. Kyle McLaughlin has been reinstated as CEO and Tough Mudder updated their US website to include eight Tough Mudder event weekends. Read more about the verdict on Obstacle Racing Media.
February 26, 2020
IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches
TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...
February 26, 2020
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...
February 26, 2020
Day One Adds Two New Fruit-Infused Flavors to Product Lineup
LOS ANGELES (February 26, 2020) — Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide. “We...
February 26, 2020
BodyBio Study Reveals Two Key Consumer Groups in Supplement Industry
Millville, New Jersey (February 26, 2020)–BodyBio, the leader in fatty acid research for the last 20 years, has identified two key groups of supplement consumers: treaters and preventers. A recent New Hope study with nearly 500 participants of avid supplement users indicates that supplement purchases are made for two predominate...
February 26, 2020
The 2020 St. Jude Rock ‘N’ Roll Nashville announces New Music Festival presented by PNC Bank
NASHVILLE, Tenn., (February 26, 2020) – The Rock ‘n’ Roll Marathon Series® announced today the addition of the St. Jude Rock ‘n’ Roll® Nashville Music Festival presented by PNC Bank. The new music festival event moves the post-race concert to the race finish line at Nissan Stadium; creating an all-day music festival...
February 26, 2020
Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials
ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of...
February 26, 2020
P3R launches two-year partnership with alcohol-free Heineken® 0.0, announcing the first of its kind Earth Day Run
PITTSBURGH (February 26, 2020) – P3R and Heineken® 0.0 are teaming up to bring a completely sustainable race to Pittsburgh this year, encouraging sustainability efforts and benefiting the local community. In honor of Earth Day, runners can join the sustainable efforts with this 5K run on April 18, 2020. Participants...
February 26, 2020
2020 TCS New York City Marathon Official Charity Running Program Launches with Goal of Raising $50 Million for Charity to Celebrate 50th Anniversary
New York, February 26, 2020—New York Road Runners (NYRR), the world’s premier community running organization, today launched the 2020 TCS New York City Marathon Official Charity Partner Program with a goal of exceeding $50 million raised by runners for charity. The goal of $50 million celebrates the marathon’s 50th anniversary...
February 26, 2020
Saris Announces Partnership with Top-Ranked eSports Cycling Team Ahead of 2020 World Championships
MADISON, Wis. (Feb. 26, 2020) — Saris announces a long-term strategic alliance with the Indoor Specialist eSports Cycling team, a predominantly US-based, elite-level racing team competing on Zwift. The partnership is anchored by media and activation opportunities designed to reach a global and rapidly growing community of eSports enthusiasts. The program provides...
February 26, 2020
Columbia Threadneedle Investments Boston Triathlon Partners with Zoom MultiSport for Mentorship Program
BOSTON – ethos, the mass participation event organization that produces the Columbia Threadneedle Investments Boston Triathlon, announced a mentoring partnership with the Boston-based triathlon team Zoom Multisport. Designed as a way to share knowledge and build community, the program is open to both experienced triathletes and those new to the...
February 26, 2020
Gannett / EnMotive name John Smith as Vice President of Partnerships
SAN DIEGO & CHICAGO – February 26, 2020 – Gannett and its EnMotive Company division announced today that industry veteran John Smith has joined the company as Vice President of Partnerships, effective immediately. Smith comes to Gannett & EnMotive from the Ironman Group, operator of the Rock ‘n’ Roll Marathon...
February 26, 2020
XTERRA Introduces New World Rankings for Athletes
XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced the launch of the first-ever XTERRA World Rankings for athletes. The new scoring system, developed by former XTERRA World Champion Nicolas Lebrun, will assign points to every finisher at an XTERRA World Championship qualifying event in 2020...
February 26, 2020
Hartford HealthCare Named Title Sponsor of Annual Mystic Half Marathon and 10K Event
Glastonbury, CT, February 26, 2020 - The Hartford Marathon Foundation (HMF) is proud to announce Hartford HealthCare as the title sponsor of the Hartford HealthCare Mystic Half Marathon & 10K. The early Sunday morning race draws more than 2,000 participants to enjoy the beautiful coastline area of Mystic and Stonington...
February 25, 2020
IOC member casts doubt on postponing or moving Tokyo Games
Dick Pound, the longest-serving member of the IOC, estimates there’s a three-month window to decide the fate of the Tokyo Olympics, which are being threatened by the fast-spreading virus from China. Read more on Associated Press about the timelines and backup plan.
February 25, 2020
Britain’s cycling team to lose top sponsor after Tokyo Games
The governing body of British cycling will lose its main sponsor after the Tokyo Olympics, potentially harming the long-term strength of the country’s top-performing sport at recent games. HSBC has decided to exercise a break clause midway through the eight-year partnership. Read more on the Associated Press.
February 25, 2020
Marmot Wins Multiple Media Awards For Fall 2020 Lineup
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic insulation with a unique baffling system designed to trap air and hug the body for...
February 25, 2020
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and available to consumers now. The Boost Kit’s Bosch motor provides gentle acceleration up to 20...
February 25, 2020
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands for “Better Than a Rock '' is available for purchase in select retailers and will...
February 25, 2020
CamelBak® Bolsters 2020 Running Team Roster with Three New Additions
PETALUMA, Calif. (Feb. 25, 2020)– CamelBak®,the global leader in award-winning personal hydration products, today announces the expansion of its running team athlete roster for 2020. Focused on road, track and trail running athletes, the strongly positioned team is set to compete in top races domestically and globally including world-class competitions in the...
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