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February 4, 2021
Kahiau Together: IRONMAN Hawai’i Staff Members Take Action to Help Locals in Need; IRONMAN Foundation Supports Through Pledge of $1 Million to Help Feed Island of Hawai’i Community
KAILUA-KONA, Hawai`i / TAMPA Fla. (February 4, 2021) – As the pandemic roared on in 2020, the impact on the Island of Hawai`i became clear as hotels closed, restaurants and shops were shuttered, and the very volunteers who help make the iconic IRONMAN® World Championship® happen became one of the...
February 4, 2021
Peter Sagan and 100% Invite You To Enter The Ultimate Cycling Sweepstakes
SAN DIEGO, Calif. – February 4, 2021 – 100%®, the San Diego-based sports performance company, has joined forces with Peter Sagan and Specialized for the Ultimate Cycling Sweepstakes. The grand-prize winner will receive all the gear that helps make the seven-time Tour de France green jersey winner the fastest man...
February 4, 2021
Should listening to music during exercise be considered a performance-enhancing drug?
Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook
February 4, 2021
San Jose gym defying health orders racks up $550,000 in fines
The gym says it’s an essential business and is exercising its “constitutional right to peacefully protest.” The Mercury News
February 4, 2021
Health tech startup Bold raises $7 million in seed funding for senior-focused fitness programs
Bold, a digital health and wellness service, plans to prevent chronic health problems in older adults through free and personalized exercise programs. TechCrunch
February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
February 4, 2021
McKinsey: “In such difficult times, you can make a fortune or fail”
World-renowned consulting firm McKinsey looks at eight key factors to determine future success in the sporting goods industry. ISPO
February 4, 2021
Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces thelaunch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara 12...
February 4, 2021
Saucony® Launches All-New Guide 14
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners expect, but with less bulk, resulting in an overall lighter package. Newly formulated PWRRUN foam...
February 4, 2021
ATRA Announces 2021 Theme: Resilience
Feb. 4, 2021. - The American Trail Running Association (ATRA), announces “Resilience” as our theme for 2021. This important topic follows our recent annual themes including last year’s Climate Action, 2019’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections....
February 4, 2021
Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara...
February 4, 2021
2021 IRONMAN 70.3 Lubbock Triathlon designated as IRONMAN 70.3 North American Triclub Championship – Central Region
LUBBOCK, Texas / TAMPA, Fla. (February 4, 2021) – IRONMAN® today announced that the IRONMAN®70.3® Lubbock triathlon taking place on June 27, 2021 will be designated as the IRONMAN 70.3 North American TriClub Championship – Central Region for 2021. Lubbock joins the 2021 Global TriClub Championship Series as the seventh event internationally and...
February 4, 2021
Legendary Relay Team at Challenge Gdansk
A team of legendary Polish athletes will join the inaugural CHALLENGE GDANSK as the so-called Champions Relay. This Relay Team will participate at the sprint distance and consists of Alicja Pęczak, Przemysław Miarczyński and Adam Korol. All participants, solo or relay, can try to beat the finish time of the Champions Relay. ...
February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...
February 4, 2021
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...
February 4, 2021
NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle
Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...
February 4, 2021
The International Association of Black Triathletes Use Innovation & Technology to Assist Youth
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
February 4, 2021
Giro Announces New Race Helmet: Signes Spherical
(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735 grams, size M) is for alpine racers looking for a comfortable, low profile helmet that...
February 3, 2021
Cheap $45 Cycling Shoes Versus An Expensive $400 Pair: What’s The Real Difference?
Wondering whether to buy a cheap pair of cycling shoes or a pricey set? Is there really a difference between a budget pair of shoes and one almost ten times the price? Forbes
February 3, 2021
How Purging of Classes Could Cost Peloton Big
A lawsuit filed against Peloton that could cost the company hundreds of millions of dollars claims that the fitness brand’s mass deletion of its music library in 2019 without warning led to false and misleading advertising. Classes were taken offline as a result of allegations that Peloton used copyrighted music...
February 3, 2021
Under Armour’s Strange New Shirt Makes Exercising in a Mask Easy
The new ColdGear Sportsmask Mock Long Sleeve has a mask built right into a shirt, essentially making it the perfect garment for winter workouts during a pandemic. Gear Patrol
February 3, 2021
First Tokyo Olympics ‘playbook’ advises against chanting in venues
Singing and chanting will be discouraged as part of the International Olympic Committee’s bid to combat coronavirus and stage a successful Games in Tokyo this summer. It is one of a series of measures outlined in the first ‘playbook’, which also states that all visitors will be required to present...
February 3, 2021
Nike’s First Hands-Free Sneaker Go FlyEase Comes With a Kickstand Heel
The sportswear giant unveiled its first-ever hands-free sneaker - the Go FlyEase - designed for easy access, making mundane tasks like tying laces a thing of the past. The sneaker is equipped with a Bi-stable Hinge, which keeps the shoe securely open when putting on and taking off and keeps...
February 3, 2021
Massif Hires Christine Collins as new Vice President and General Manager
ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience in both garments and textiles, Collins is poised to continue the successful growth at Massif....
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