News Topics
July 9, 2026
Is HYROX the future of elite endurance training?
A few months ago, Madelyn Eybergen joined the show as Canada’s university cross-country champion. Today, she’s back as a world champion, but not in running. Instead, she conquered one of the fastest-growing sports in the endurance world: hybrid racing. If there were ever a competition to crown the world’s most...
July 9, 2026
A Returning Champion, IRONMAN World Champion and Experience Oman IRONMAN Pro Series Contenders Headline Professional Field for the 2026 Athletic Brewing IRONMAN Lake Placid Triathlon
The Athletic Brewing IRONMAN Lake Placid triathlon offers a maximum of 5,000 points toward the 2026 Experience Oman IRONMAN Pro Series standings and a $125,000 USD professional prize purse Women's field features a star-studded lineup including 2022 IRONMAN World Champion Chelsea Sodaro (USA), 2025 podium finishers Lisa Perterer (AUT) and...
July 9, 2026
Almost 2000 riders set to tackle GFNY Grand Ballon this Sunday
New York City, July 9, 2026 /ENDURANCE SPORTSWIRE/ - This Sunday, nearly 2,000 cyclists from around the world will line up for the sold-out fifth edition of GFNY Grand Ballon. Riders will take on one of the toughest courses on the GFNY Road to NYC, a demanding 146 km route...
July 9, 2026
BibRave Showcases Experiential Marketing Capabilities Through Innovative Race Weekend Activations
July 9, 2026 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently delivered two distinct experiential activations that demonstrate how race organizers can elevate participant experiences while creating meaningful value for sponsors and partners. These activations highlight BibRave's expanding experiential capabilities, from premium hospitality and concierge services to...
July 9, 2026
July 4th Races Set New Records in 2026
Moorestown, NJ (July 9, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for U.S. endurance events, released July 4th racing data for 2026, showing a dramatic jump in both race counts and participation. In all, 306,465 runners signed up for 769 July 4th races on RunSignup – a 39%...
July 8, 2026
Pulaski MTN-X Unveils Three Challenging Courses for September Event
Pulaski County, Virginia (July 8, 2026) /ENDURANCE SPORTSWIRE/ - Pulaski County Sports & Entertainment, the organizers of the inaugural Pulaski MTN-X gravel bike race, have announced the three course options that will challenge riders of all experience levels during the inaugural edition of the event on Saturday, September 26, 2026....
July 8, 2026
Caleb Noble and Kieran Storch crowd-pleasers at Challenge Gunsan-Saemangeum
July 8, 2026 /ENDURANCE SPORTSWIRE/ - An open race can be expected this coming Sunday - July 12 - during Challenge Gunsan-Saemangeum, although two Australian men seem to have the best credentials for a victory at the race on the west coast of South Korea: Caleb Noble and Kieran Storch....
July 8, 2026
Le Col owners write off millions of debt in pre-pack administration deal
In the latest twist for the troubled apparel brand, Le Col has been sold out of administration to Head UK Ltd, essentially the same company that bought the British cycling apparel brand less than five months ago in February. The administration deal (similar to a bankruptcy sale in the US)...
July 8, 2026
Older people outpacing youngsters in physical fitness, study finds
Some 58.9% of 60 to 69-year-olds are meeting physical activity guidelines compared with 57.6% of 18-29 year olds, according to a study of about 1.9 million UK adults. The Our Future Health study also points to a “mid-life exercise gap” as the amount of exercise sharply drops off among those...
July 8, 2026
Accountability Beats Motivation in Delivering Fitness Results, Data Shows
One of the few universal truths is that it’s easy to sign up for a fitness membership. Actually making it to the boutique studio class at 6 a.m. or hitting the gym after a long workday is much harder. Sticking with it day in and day out? It usually doesn’t...


