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September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...
September 14, 2020
The Pikes Peak APEX Pushes Forward to Raise Funds for The Pikes Peak Outdoor Recreation Alliance Trail Stewardship Fund
Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but it is raising funds to improve the trails in the Pikes Peak region. The first-year event...
September 14, 2020
OutsidePR Adds Sarah Niklas As Account Manager
SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the public relations and event sector of the outdoor industry, and will lead efforts on strategy...
September 14, 2020
New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs Dragon’s Milk Bourbon Barrel-Aged Stout with...
September 14, 2020
CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs in the new lineup include the new Rogue™ Light,...
September 14, 2020
Stages Cycling Hosts October Global SPARK Fitness Event
Boulder, Colorado – Stages® Cycling, LLC is proud to present SPARK, a StagesStudio™ event, powered by StagesCloud™, that grants participants around the globe a month of prescribed workouts, community, and virtual camaraderie. The participation cost of $25 mobilizes an individual who depends on a working bicycle for work, school, access...
September 11, 2020
The new drug in endurance doping
Operation Aderlass, an investigation into the doping allegations brought against German physician Mark Schmidt, has discovered the use of a new endurance drug called synthetic hemoglobin H7379, a synthetic form of oxygen-transporting hemoglobin, but is harder to detect. Read more on Canadian Running.
September 11, 2020
Why Did a Virtual Ultra Ban “Black Lives Matter”?
The infamous race director Lazarus Lake and runner Ben Chan disagree on whether the running community is a place for serious debate. Read more on Outside Online.
September 11, 2020
Blyss Running Celebrates Five Years in Business, Partners with Darby Communications
Asheville, NC – Sep. 11, 2020 –Blyss Running, the Asheville-based maker of women’s athletic apparel, announces a partnership with Darby Communications to amplify the celebration of its fifth anniversary and new product for Fall ‘20. As their PR agency of record, Darby Communications will work with journalists in the fitness...
September 10, 2020
Survey finds that morning exercise can boost creativity, productivity at work
Exercise has many positive impacts, but when it comes to work, it can really make a difference throughout the day. A recent study shows that a far higher percentage of people who exercised in the morning or during the work day noted high levels of focus, creativity and energy at...
September 10, 2020
RETAIL Peloton crushes estimates as sales surge 172%, expects strong demand to continue into 2021
Peloton’s fiscal fourth-quarter sales surged as its high-tech stationary bike and treadmill became two of the hottest commodities for people looking to work out at home. Its shares were up nearly 8% in after-hours trading; earnings per share were 27 cents vs. 10 cents expected. Revenue is $607.1 million vs....
September 10, 2020
Peloton Instructors Look To Become Next Wave of Bankable Athletes
Peloton has successfully ridden the pandemic to new heights, using that popularity to promote a new category of potential stars: the instructors. Peloton instructor Tunde Oyeneyin, whose spinning classes have as many as 20,000 participants, has signed with Wasserman, the agency’s first deal with a subscription-based fitness instructor. Read more...
September 10, 2020
Sporting Event Production Company, RaceSLO, is FOR SALE
SAN LUIS OBISPO, Calif. – (September 10, 2020) – RaceSLO, one of the most successful endurance sports production companies in California, is looking to transition leadership into new hands. Founded in 2007, RaceSLO has successfully grown into the largest participatory sporting event producer on California’s Central Coast and a highly...
September 10, 2020
Professional Triathletes Organisation Announces $20,000 Prize Purse For Bear Lake Brawl Triathlon
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $20,000 professional prize purse for the Bear Lake Brawl Triathlon on September 19,2020 at Bear Lake in St. Charles, Idaho. The Bear Lake Brawl Triathlon is held at Bear Lake Hot Springs on the Idaho side of...
September 10, 2020
Colorado Classic launches #InspiredWeRide jersey campaign to keep fans and communities riding throughout Fall and Winter
Denver, CO (September 10, 2020) —Without any actual race jerseys to award this past August due to the cancellation of its 2020 event, the Colorado Classic® presented by VF Corporation has launched a new campaign opening up its jersey competition to the public in an effort to inspire cyclists everywhere to...
September 10, 2020
PKRS.AI launches new adaptive training program, powered by artificial intelligence.
(Santa Monica, CA) PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today announced the addition of PKRS AI, a new service tier of its adaptive training program. Alongside their premium $90/month PKRS PRO offering, which involves human-led and adaptive AI coaching, the new PKRS AI $30/month subscription plan...
September 10, 2020
CADEX Announces New Classics Tubeless ‘All-Conditions’ Road Tires
(September 10, 2020) — CADEX, the manufacturer of high-performance cycling products, today announced the launch of its new all-around, all-conditions Classics Tubeless road tire in 25c, 28c, and 32c. The CADEX Classics Tubeless tire features an ultra-grippy tire compound, advanced puncture protection, and a supple race casing that provide versatility...
September 10, 2020
Rock ‘n’ Road Trip Stops in Los Angeles, California Offering Participants a Virtual Tour of LA’s Star-Studded Boulevards with 10K, 5K, and Remix Challenge Options
TAMPA, Fla. – After a fun fueled virtual weekend in Virginia Beach that saw 11,000 participants celebrate 20 Years of Running in one of America’s favorite beach towns, the Rock ‘n’ Road Trip Tour Bus has rolled into to Los Angeles, California for the second stop of the 15-race virtual...
September 10, 2020
Registration Launches for National LGBTQ+ Pride Stride Virtual Run
LOS ANGELES & CHICAGO – September 10, 2020 – Spearheaded by LA Pride, LGBTQ+ Pride organizations from across America have come together to create the first-ever National Pride Stride Virtual Run. In partnership with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, the nationwide LGBTQ+ virtual 5k/10k event will...
September 10, 2020
Richmond Marathon to offer groundbreaking timing solution for participants in 2020
RICHMOND, VA – The 2020 Richmond Marathon, which had previously announced plans to offer a socially distanced in-person event from November 7-November 22, is now partnering with RunSignup to give participants a groundbreaking timing solution that will provide official results on a USA Track & Field (USATF) certified course. This...
September 9, 2020
Four teams on edge after COVID ‘yellow cards’ at the Tour de France
There are nerves behind the scenes as four teams face possible expulsion after staff members as well as Tour director Christian Prudhomme tested positive for COVID-19 in mid-race controls. Under Tour rules, if two members of a team’s 30-person bubble test positive within a seven-day period, the team could be...
September 9, 2020
Under Armour Is Laying Off 600 Employees
Under Armour is the latest company in the retail space to resort to mass layoffs as the pandemic continues to take its toll on the U.S. economy. The athletic apparel and footwear maker also raised its restructuring costs for the year by $75 million and now expects to incur about...
September 9, 2020
Ride for Racial Justice Announces Ride and Rally in Fort Collins, Adds New Board Member
DENVER – Ride for Racial Justice today announces its third ride-event, to take place on Saturday, Sept. 12, to rally support in the fight against systemic racism in the sport of cycling and beyond. Ride for Racial Justice will be partnering with Fort Collins, Colo.-based organization Bike Ride for Black...
September 9, 2020
XTERRA VR Introduces Speed Challenge with new Trail Blaze Races
Honolulu, HI (September 9, 2020) - The first-ever XTERRA Trail Blaze VR Trail Runs will be held over five days - Thursday, September 10 to Monday, September 14, 2020. Entry is free and features a runners’ choice of 5K, 10K, or 21K distances for individuals and a “5x5K” option for...
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