No products in the cart.
News Topics
December 15, 2020
Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category
Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...
December 14, 2020
Under Armour Sued Over Claims About Rush Workout Fabric
Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent. The sports-apparel manufacturer says materials in the Rush fabric absorb energy emitted by the body and reflect it back into tissues and muscles, improving endurance and strength. Bloomberg
December 14, 2020
Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...
December 14, 2020
Spinning creator files patent infringement lawsuit accusing Peloton of stealing its technology for their stationary bikes
Peloton Interactive has been hit with a patent infringement lawsuit from a company credited with sparking the world's indoor cycling craze over half a century ago. Daily Mail
December 14, 2020
Runners safely take over the Coast for the 5th Annual Mississippi Gulf Coast Marathon as course records fall.
BILOXI, MS. – The 5th Annual Mississippi Gulf Coast Marathon took over Coastal Mississippi this morning as runners from 47 states, Canada, Columbia, Venezuela, Poland, Bolivia, and Mexico competed. The event was held with COVID Mitigation and Safety Protocols. The marathon (26.2 miles), which started at Hwy 90 & Henderson Point...
December 14, 2020
Running Insight Announces Return of Market Week in 2021
PORTLAND, Maine (December 14, 2020) - Running Insight, the leading industry news source for businesses in the sport of running, announced today the 2021 dates and format for the second Market Week, a free event that connects run specialty retailers with industry experts and leading brands. It will take place...
December 14, 2020
Yuengling Shamrock Marathon Weekend Embraces The Unknown With A Brand New Shamrock Experience
December 14, 2020 – VIRGINIA BEACH, VIRGINIA – The Yuengling Shamrock Marathon Weekend has been welcoming nearly 25,000 runners to Virginia Beach, Virginia since 1973. This year’s event, the 49th running, will look like no other race in the event’s history. As one of the first large running events in...
December 14, 2020
Why genetics is a poor predictor of athletic talent
You've probably heard people say some athletes have "the right genes" for running, but it turns out that's not very accurate. Canadian Running
December 14, 2020
First Look: Apple’s new Fitness+ streaming workouts
Outside tests out a preview build of Fitness+, along with the numerous workout and health functions of the Series 6 Watch, which debuted in September.
December 14, 2020
New Holland Brewing Announces New Vice President of Marketing
(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...
December 14, 2020
Documentary ‘The Infinite Race’ examines hard truths about the people who run Mexico’s most controversial foot race
The Infinite Race highlights the complicated relationship between the sport and an indigenous people who, for better or worse, have had their very identity enveloped in a unique manner by their mere association with running. Forbes
December 14, 2020
Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers
BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...
December 14, 2020
Human Potential Running Series Becomes Only Major Race Series in The World to Host Full Calendar of Events in 2020
Arvada, CO – On Saturday December 12th Colorado’s Human Potential Running Series (HPRS) successfully hosted their final event of 2020 in Golden, CO. Even though the participation limit for their Sawmill Trail Runs was reduced from 200 to 75 runners, it marked the completion of hosting their full schedule of...
December 11, 2020
Here’s When Lululemon Will Launch Its First-Ever Shoe Collection
Lululemon Athletica Inc. has confirmed the upcoming debut of its inaugural shoe line as it plans to enter the footwear market in the back half of 2021, and will begin selling in early 2022. Footwear News
December 11, 2020
Mark Allen, Scott Molina, Dave Scott and Scott Tinley to Reunite at Endurance Exchange
COLORADO SPRINGS, Colo.— USA Triathlon today announced that the “Big Four” — the iconic powerhouses who dominated triathlon’s golden era of the 1980s and ‘90s — will reunite for a panel at the 2021 Endurance Exchange, a virtual triathlon industry conference set for Jan. 21-23. Mark Allen, Scott Molina, Dave...
December 11, 2020
Registration open for ATRA’s 25th Anniversary Challenge – winter edition
Colorado Springs, CO ----------- The American Trail Running Association (ATRA) was founded in 1996 in Colorado Springs, a city located along the Front Range of Colorado at the base of Pikes Peak – America’s Mountain. ATRA will celebrate its founding and honor this iconic landmark by offering a distance and...
December 11, 2020
What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs
Brevard, NC – December 11, 2020 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the...
December 11, 2020
Professional Triathletes Organisation 2020 Championship At CHALLENGE DAYTONA® To Be Seen On NBCSN & NBC
Daytona Beach, Florida: The PTO 2020 Championship at CHALLENGE DAYTONA® served up a thrilling end to a challenging year for professional triathletes as over 100 of the world's best triathletes, the strongest field ever assembled, battled it out at CHALLENGE DAYTONA® for a share of the $1.15 million prize purse on offer -...
December 11, 2020
First-ever ‘Sports Backers Marathon’ set to take place March 12-14, 2021, at Dorey Park, Virginia Capital Trail
RICHMOND, VA – The first-ever ‘Sports Backers Marathon’ will take place over the weekend of March 12-14, 2021, at Dorey Park and the Virginia Capital Trail, Sports Backers announced this week. The event will feature measured, marked courses for a marathon, half marathon, and 5k, allowing participants to train confidently...
December 10, 2020
Lululemon’s Quarterly Revenue Jumps 22% as Online Sales Soar
Athleisure giant Lululemon reported $1.1 billion in net revenue for its 2020 fiscal third quarter after markets closed on Dec. 10. Quarterly revenue jumped 22% as the as an online sales surge more than compensated for a dip in company-operated store sales. Front Office Sports
December 10, 2020
Louis Garneau Completes Financial Restructuring
The Louis Garneau Sports Group, which filed for creditor protection in Canada in March, announced a new investor to complete a reorganization and has set a brand relaunch. Its company founder, Louis Garneau, remains the majority shareholder. SGB Media
December 10, 2020
Exercise Blocks Pain, But Only For Believers
A new study explores the links between exercise and pain perception, and how easily they can be manipulated. Outside
December 10, 2020
Peloton grows Plano Campus by more than 100,000 square feet
The additional space allows the company to significantly expand its current business presence and supports Peloton's plans to bring up to 1,600 more jobs in a variety of corporate functions and experience levels to the North Texas location. PR Newswire
December 10, 2020
5 bicyclists killed, 4 injured after truck hits group on ‘retirement ride’ in Nevada
On a highway ride to celebrate a cyclist's retirement, four male one female bicyclist were killed and four others were injured in a crash involving a truck, which struck the group of about 20. USA TODAY
December 10, 2020
IRONMAN Racing Returns to Maastricht-Limburg
MAASTRICHT / LONDON / TAMPA (December 10, 2020) – Twice is a charm. After a two-year hiatus in 2019 and 2020, IRONMAN racing will be returning to the community of Maastricht-Limburg in 2021 with the inaugural IRONMAN® 70.3® Maastricht-Limburg to be held on August 1, 2021. The community in the southeastern...
