News Topics
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October 21, 2021
How Hoka One One Digitized Its Product-to-Market Process
Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer...
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October 21, 2021
Hong Kong Marathon warns runners against carrying political slogans
Those who carry political slogans in this Sunday's Standard Chartered Marathon will risk getting banned from the race, its organizer warns. Runners who wear special attire or carry backpacks must undergo security check by the organizer at the security booth located at the start area. The latest statement came after the association...
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October 21, 2021
Check out this greenhouse track in Japan
A high school in Japan came up with a creative solution for dealing with their winter weather. Instead of building an indoor track, they built a greenhouse around a 330m outdoor track where their athletes can escape the cold and snow. The track was built for Asahikawa Ryukoku High School...
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October 20, 2021
New Balance Establishes Athlete Advisory Board
New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model...
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October 20, 2021
Harvey Lewis Runs 354.2 Miles At Big Dog’s Backyard Ultra
After three and half days, Harvey Lewis was the last man standing. And if rules of Big Dog’s Backyard Ultra allowed him to continue, he might still be the last man running. The 45-year-old Cincinnati high school social studies teacher ran through the boundaries of human endurance this week, as...
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October 19, 2021
Fleet Feet Adds Florida Locations With Acquisition Of FITniche
Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area. Under company ownership, these locations will bring Fleet Feet’s count of Florida stores to ten as the brand launches its personalized services and community outreach programs to a new...
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October 19, 2021
The Transformation of the Fitness Industry
While the pandemic drags on, club executives are trying to fully understand how fundamentally Covid-19 has transformed their industry, which generated $96.7 billion in global revenue in 2019. NYT
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October 19, 2021
World’s longest race lasts two months on one city block
It is the world’s longest certified foot race: a 4,989km run that takes participants around the same New York block 5,649 times. Thousands of people have climbed Everest — but just 49 have completed the Sri Chinmoy Self-Transcendence 3,100 Mile Race, organizers say. Runners finish more than two marathons a day for...
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October 19, 2021
Scott Morris responds to SafeSport suspension and USA CRITS departure
Former USA CRITS managing director says newspaper clipping from 15 years ago - 'something I was found not guilty of' - was the cause for his SafeSport suspension. VeloNews
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October 18, 2021
Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports
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October 18, 2021
USA Crits teams and races withdraw after managing director dismissed over SafeSport ban
USA Crits teams L39ION and Aevolo Cycling have both announced that they won't compete anymore in the series, while partner races Boise Twilight Criterium and Tulsa Tough have both discontinued their association with the national series too, following the recent suspension regarding USA Crits' long-time managing director, Scott Morris over...
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October 17, 2021
Google’s Fitbit Purchase Under Regulatory Scrutiny
Google's $2.1 billion purchase of wearable company Fitbit, finalized in January, is under regulatory scrutiny in the U.S. and Australia. The company is appealing an antitrust fine from the European Commission regarding privacy issues about the tech giant’s huge store of consumer data. Front Office Sports
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October 17, 2021
Can eating hot peppers improve endurance performance?
A recent systematic review of research concluded that capsaicinoids, the compounds responsible for giving spicy foods their kick, improve performance during exercise, and may even may help you become a better runner. Canadian Running
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October 14, 2021
Mindbody Acquires ClassPass, Raises $500M
Wellness technology platform Mindbody has acquired subscription-based fitness marketplace ClassPass and secured a separate $500 million investment in the combined company from Sixth Street. Financial terms of the all-stock acquisition were not disclosed, though ClassPass was valued at $1 billion after a $285 million funding round in January 2020. FOS
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October 14, 2021
The Secret to Better Running? Try Distraction
To make running seem easier, try paying attention to anything other than your body. That’s according to a fascinating new study of the ways in which how we focus as we move can affect how we feel as we move. NYT
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October 14, 2021
Tour de France 2022 route revealed
The 2022 Tour de France route was unveiled in Paris on Thursday morning, with the 109th edition of the Grand Boucle including an opening 13km time trial in Copenhagen, a stage across the cobbles of Paris-Roubaix, a first mountain finish at La Planche des Belles Filles, a return to the legendary...
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October 14, 2021
Patent Watch: Trek, Canyon and others patent bike boxes for the D2C market
A box designed for consumers is precisely what Trek has targeted in a recent patent application, Bicycle Packaging System. The Detailed Description section of the patent filing is surprisingly clear (unlike the broad language common in patent descriptions) about this: “Described herein are methods and systems for packaging bicycles that are to be...
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October 13, 2021
SoftBank Invests $400M In Vuori Activewear
The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S. Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to...
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October 13, 2021
Pear Sports Acquires Aaptiv
Pear Sports announced the acquisition of Aaptiv, the workout app. Aligned with the acquisition, Life Fitness has added to its equity investment in Pear and will distribute Aaptiv through its sales and marketing partnership. Aaptiv, with “13 million downloads and more than 36 million classes taken,” is expected to complement...
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October 13, 2021
World medallist Tirop dies aged 25 after stabbing at home in Kenya
wo-time world medallist and world record-holder Agnes Tirop - heralded as a "jewel" in Kenyan athletics - has been found dead at her home in Kenya. Athletics Kenya confirmed the shocking death of the 25-year-old long-distance runner following allegations she had been stabbed by her husband. According to reports, police...
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October 13, 2021
CPA joins legal action against ‘Allez Opi-Omi’ fan who caused massive crash at Tour de France
The French spectator who caused a massive crash at the Tour de France this summer faces a French court this week. And the CPA riders group has joined the legal action. French media reports say the fan, who held up a sign in front of the fast-charging peloton and caused a...
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October 12, 2021
Mary Cain suing former coach Alberto Salazar, Nike
On Monday, The Oregonian reported that former Nike Oregon Project athlete, Mary Cain, has reportedly filed a $20 million lawsuit against Nike and her former coach, Alberto Salazar, over alleged abuse. Cain is accusing Salazar of publicly shaming her over her weight, leading her to depression, an eating disorder and self-harm....
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October 11, 2021
Zwift to host 2022 UCI Cycling Esports World Championships
Zwift is set to host next year’s UCI Cycling Esports World Championships on February 26, 2022. The next UCI Cycling Esports World Championships will move from Zwift’s Watopia to its New York Map. Centred around Central park, Zwift’s New York Map transports riders, and viewers, 100 years into the future with...
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October 11, 2021
2021 Boston Marathon photos: An updating scroll
Click for new photos throughout the day on Marathon Monday from Boston.com
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October 11, 2021
UCI confirms Zwift to host 2022 UCI Cycling Esports World Championships
The Union Cycliste Internationale (UCI) has today confirmed that Zwift, the indoor fitness platform, will host the 2022 UCI Cycling Esports World Championships on 26 February 2022. The next UCI Cycling Esports World Championships will move from Zwift’s Watopia to its New York virtual world. Endurancebiz.com
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