News Topics
November 13, 2025
Whoop Is Considering Going Public in the Next Two Years, CEO Says
Whoop Inc., the maker of popular screen-less fitness bands, is eyeing an initial public offering as soon as in the next two years and is exploring adding glucose monitoring to its health-tracking platform. Founder and Chief Executive Officer Will Ahmed said the business is well-positioned for an IPO now that...
November 13, 2025
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile triathlons that take place around the world—then it’s probably good enough for just about anyone. That’s the message that the marketing team at Athletic Brewing, the non-alcoholic beer company that has been an official Ironman...
November 13, 2025
Garmin, Coros Settle CardiacSense Patent War Over Smartwatch Heart Tech
A complex web of lawsuits between Israeli health-tech company CardiacSense and the major wearable brands Garmin and Coros has quietly concluded following a year of litigation. The dispute was centred on cardiac monitoring technologies used in sports and health wearables, but now appears to have ended with two confidential settlements. Past history and the nature of...
November 13, 2025
I Used ChatGPT as My Running & Nutrition Coach for My First Half-Marathon: Here’s How It Went
Alex Tzelnic used ChatGPT as HIS running coach and nutrition expert while training for his first half-marathon, and found it to be a very useful and supportive tool — though not a very effective motivator. Gear Junkie
November 13, 2025
Man arrested for allegedly threatening to shoot Monterey marathon runners
A man from the Sacramento area was arrested in the city of Monterey last weekend after allegedly threatening to shoot runners in a half marathon, according to police. On Sunday just after 7 a.m., a man called 911 and said he was trying to sleep and spoke of “protesters” in...
November 13, 2025
Peloton Hits the Fast Lane as Official Fitness Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025
Peloton Interactive, Inc. (NASDAQ: PTON), a world leader in connected fitness and wellness, and the Formula 1 Las Vegas Grand Prix announced today their upcoming collaboration at this month’s event designed to bring a suite of fitness experiences throughout race weekend and beyond. businesswire
November 13, 2025
Does the New York City Marathon have a counterfeit bib problem?
The TCS New York City Marathon is the largest marathon in the world. And with only about three per cent of lottery applicants accepted each year, some runners will do anything to secure a coveted spot on the start line, including leaping physical, ethical and legal barriers.
November 12, 2025
Saucony® Renews Contract with Marathon Standout Julia Paternain
Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives. STOCK TITAN
November 12, 2025
Premier Tech Pulls Plug on Israel–Premier Tech Sponsorship Ahead of Team Rebrand
In a move that’s sent shockwaves through the WorldTour, Premier Tech has officially stepped away from its co-title sponsorship of Israel–Premier Tech, cutting ties just weeks before the team’s planned 2026 rebrand. As reported weeks ago, the Israel–Premier Tech team was given a firm ultimatum by their bike sponsor, Factor,...
November 12, 2025
On Holding Continues to Beat Projections in Third Quarter
Nike may be clawing its way back to popularity, but don’t count out On Holding. Despite some analyst hesitation that the popular Swiss running brand may be losing some of its steam to a reviving Nike, the company once again posted record sales and profits in the third quarter ended...
