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December 18, 2019
Upcoming Running USA + Blerter Webinar: Keeping People Safe at Outdoor Events
Join us on January 23 to learn about leveraging technology for enhanced event safety DETROIT (Dec. 18) – Running USA will host a webinar on an important topic to all in the running industry, event safety, on January 23 at 11am. Sign up for the free online presentation here. Anthony...
December 18, 2019
Ascension Seton Returns as 3M Half Marathon’s Official Medical Provider
AUSTIN, Texas, December 18, 2019 - High Five Events, one of the largest privately owned event production companies in the United States, announces Ascension Seton will return as the Official Medical Provider for the 2020 3M Half Marathon presented by Under Armour. Ascension Seton and their experienced team will have...
December 17, 2019
Infront makes strategic investment in indoor fitness series HYROX
Infront, a Wanda Sports Group company, has entered the indoor sports fitness market by investing in mass participation company HYROX. This is the latest investment following other Personal and Corporate Fitness acquisitions by Infront – such as UK event agency Threshold and ultra-hiking event specialist Megamarsch in 2019. Terms of the latest deal...
December 17, 2019
velofix Launches First 10 Corporate Mobile Bike Shops throughout North America
VANCOUVER, British Columbia (Dec. 17, 2019) - Closing out the year with a mission to get more people on bikes in 2020, velofix, the leading Mobile Bike Shop operator in North America, has released its first wave of corporately-owned Mobile Bike Shops, now servicing Austin and Houston, Texas; Tampa, Florida; San...
December 17, 2019
Sweat. Eat. Repeat. Is a 90-Day Food Journal for Better Health and Performance, Weight Loss, and Habit Tracking
Nutrition Coach Pamela Nisevich Bede Provides Tools for Better Diets and Healthier Food Habits Boulder, CO, USA — December 17, 2019 — Sweat. Eat. Repeat. by Pamela Nisevich Bede is a tool for making real diet and lifestyle changes, as well as an opportunity to improve your relationship with food....
December 17, 2019
The Colorado Classic names Thorpe Marketing as PR/Marketing Agency for 2020
Denver, CO (Dec 17th, 2019) - The Colorado Classic, the premier professional women’s cycling race in North America, has named Thorpe Marketing as its public relations agency for 2020. Thorpe Marketing will also manage their social media and serve as marketing support and team liaison. The Colorado Classic® presented by...
December 17, 2019
Lombok, Indonesia to host new IRONMAN 70.3 Triathlon
Inaugural IRONMAN 70.3 Lombok, Indonesia triathlon schedule for Saturday, July 4, 2020 JAKARTA, Indonesia / TAMPA, Fla. (December 17, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), along with Indonesia Sports & Events Management Company (ISM) announced today the IRONMAN®70.3® Lombok triathlon which will debut on Saturday,...
December 17, 2019
rabbit Teams Up with Big Sur Marathon on Premium Apparel
The Santa Barbara-based running apparel company focuses on local, ethical manufacturing Carmel, CA -- Established as a world-class race experience for its participants, the Big Sur Marathon is thrilled to announce they are partnering with rabbit as the race’s official premium apparel partner of their Boston 2 Big Sur and...
December 17, 2019
The Sufferfest Adds In-App Training Plan Functionality to Help Time-Crunched Athletes Train Smarter
December 17, 2019 — The Sufferfest, a comprehensive training platform for cyclists and triathletes, today announced the release of in-app training plan functionality, allowing athletes to select, modify, and manage their entire library of 100+ training plans directly in The Sufferfest app. The new in-app training plans are available for...
December 17, 2019
Events.com Wraps 2019 With Awards for Best Company Culture and Best CEO in the US by Comparably
LA JOLLA, CA (December 17, 2019) — Events.com, a mobile-first event management platform, has been recognized by the Comparably Best Places to Work Awards as a winner in both the Best Company Culture and Best CEO categories. With offices in picturesque La Jolla, California, a company mentality that encourages wellness...
December 17, 2019
Unboxed Unveils Concept Store For Personalized Sports Nutrition
San Francisco, CA, December 17, 2019 - Today, Unboxed is launching FueledBy.co, a first-of-its-kind direct retail experience. FueledBy understands that all athletes are different, and if they want to perform at the highest levels they need nutrition that is tailored specifically for them. Athletes begin by connecting their training data...
December 17, 2019
Running USA Announces Fun New Format for Opening Night of 2020 Industry Conference Presented by Race Roster
Heeding the feedback of past attendees, trade organization ditches a tired plated meal on the opening night of the 2020 Industry Conference presented by Race Roster in favor of … a party (Dec. 17, 2019) – The days of boring sit down dinners at conferences are long gone, so Running...
December 17, 2019
USA Climbing Selects Addaday as Official Recovery Tool Partner
SANTA MONICA, Calif., Dec. 16, 2019 – Addaday, Inc. announced today it has been selected as the Official Recovery Tool Partner of USA Climbing, the United States National Governing Body for the sport of Competition Climbing, as the sport gears up for its debut on the biggest global stage in...
December 16, 2019
Trade show tumult: New event underscores ongoing change
A new outdoor hardgoods trade show that includes bikes hits the calendar next summer, and its arrival brings more change to the outdoor industry’s already busy show schedule. SGB digs into the latest shuffling of events with reaction from brands and buyers.
December 16, 2019
Most fitness-friendly places for 2020
SmartAsset examined the data to find the most affordable fitness-friendly places for the upcoming year. Data was gathered on 317 metro areas across five metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, percentage of restaurants that are fast...
December 16, 2019
Eating chilies cuts risk of death from heart attack and stroke, study says
For many years, chili has been hailed for its therapeutic properties, and now researchers have found that eating chili peppers regularly can cut the risk of death from heart disease and stroke. Carried out in Italy, where chili is a common ingredient, the study compared the risk of death among 23,000 people, some of whom...
December 16, 2019
The RunnerBox Heats Up its Offering with New Winter Edition
The RunnerBox, a leader in the endurance gift and subscription industry, has debuted its most anticipated box of the year: The Winter Edition. While the previous Fall edition saw a box almost double the size, the Winter Edition will showcase a fresh new look which includes the introduction of The...
December 16, 2019
The Running Event Reports Record Attendance, Rejuvenated Retailers
The annual trade show took the running specialty industry by the horns, sets date to return to Austin in 2020. PORTLAND, Maine (December 16, 2019) - The Running Event, held December 3-5, 2019 in Austin, Texas, marked the 14th year for North America’s largest running specialty trade show and expo...
December 15, 2019
Race imposes $500 fine and tickets for bandits
The Fort Bend KIA 30K, which takes place in Sugar Land, TX, has implemented a policy that potentially fines race bandits $500 USD and charges them with “Theft of Services.” Marathon Investigation reports that banditing is less of a problem for the race now than in the past, but that the policy...
December 15, 2019
84-year-old Canadian becomes oldest Antarctic marathoner
It took 11 hours, 41 minutes and 58 seconds, but Roy Svenningsen of Edmonton, at 84, became the oldest person ever to complete a marathon in Antarctica when he crossed the finish line of the Antarctic Ice Marathon on Friday. Read all about it on Canadian Running.
December 14, 2019
16,000 Runners Cross the Finish Line this Weekend During BMW Dallas Marathon’s 49th Running
(DALLAS) – With sunshine and temperatures in the low 70s, more than 16,000 runners raced through downtown Dallas, stately neighborhoods and around White Rock Lake – on a course lined with 100,000 cheering spectators – to finish at Dallas City Hall for the 49th year of the BMW Dallas Marathon....
December 14, 2019
Mammut Development Opportunities Anticipated With Potential Sale
Holding Company Conzzeta To Focus On Bystronic And Allow Growth For Mammut (Williston, VT) Dec 13, 2019 -- Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand in the...
December 14, 2019
4,000 Runners of All Ages Take Part in BMW Dallas Marathon’s Saturday Events Line-Up
Kids’ races brought back for second year alongside fan favorites (DALLAS) – Today 4,000 runners showed up at the BMW Dallas Marathon to participate in the 5K, 10K, 2-Mile Walk, and kids’ races – the 100m and 1,000m – which were brought back for a second year to promote family...
December 14, 2019
Runner accused of slapping reporter’s butt on live TV now charged with sexual battery
A 44-year-old man accused of inappropriately touching a female reporter during live coverage of a 5K race in Georgia has been charged with sexual battery, according to the Chatham County Sheriff's Office. Read about what has transpired since the race incident on USA Today.
December 13, 2019
Athletic Greens Named Official Daily Supplement of USA Cycling and USA Cycling National Team
Athletic Greens’ all-in-one nutritional drink offers multifaceted approach to health and training for USA Cycling athletes CARSON CITY, Nev. (Dec. 12, 2019) - Athletic Greens, the ultimate daily all-in-one supplement, announces its partnership with USA Cycling for the upcoming 2020/2021 season. Athletic Greens recently earned certification from NSF International's Certified for...
