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October 2, 2020
Finding Fellowship in 2020: USMES Virtual Army Ten-Miler Team
US Military Endurance Sports (USMES) Boulder, CO – Oct 2, 2020 – In January, triathlete and Army physician Lisa Hesse was deployed to respond to the COVID pandemic, serving as a medical epidemiologist for the CDC. “Prior to this I was a preventive medicine doctor, but I was transferred to...
October 2, 2020
2020 IRONMAN VR World Championship Celebration Kicks off Sunday, October 4 with Week-Long Programming through the IRONMAN Now Facebook Watch Page
TAMPA, Fla. – Following the five-week-long IRONMAN® VR Kona® Series hosted on the IRONMAN® Virtual Club platform, IRONMAN will commemorate the magic of its pinnacle event, the IRONMAN World Championship®, with a week-long celebration that includes the first-ever offering of a virtual full-distance IRONMAN triathlon with IRONMAN VR27 Kona. The...
October 2, 2020
LEOMO Launches Remote Bike-Fitting Service for Cyclists and Triathletes
Boulder, CO — LEOMO Inc. has launched the world’s first technology-enhanced remote bike-fitting service in Japan using TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary portable motion analysis technology and LEOMO’s expertise in cycling form data, the new service allows all levels of cyclists and triathletes to fine-tune their position and...
October 2, 2020
Sports Backers announce new ‘7 Marathons 7 Continents’ virtual running event to launch on November 7
RICHMOND, VA – Fresh off of providing opportunities for participants to virtually conquer the United States and Europe in running events, Sports Backers is now going trans-continental with their newest event, ‘7 Marathons 7 Continents,’ which launches on November 7 and ends on January 31, 2021. During the event, individuals...
October 2, 2020
Woodruff, Finsterwald Take the Top Step at the Inaugural Pikes Peak APEX in Colorado Springs
Colorado Springs, Colorado—The Pikes Peak APEX presented by RockShox was held last week on September 24-27, 2020 in perfect, fall Colorado weather. Strict COVID-19 safety measures were in place to pull off one of the few mountain bike races to be held in North America in all of 2020. The...
October 1, 2020
Can Neck Gaiters Really Be Just as Effective as Masks?
Researchers from the University of Georgia found that single-layer gaiters provided a 77% average reduction in respiratory droplets versus no face covering at all. Two-layer masks just edged them out at 81%. However, multi-layer gaiters were the big winners with a 96% reduction. Read more on Gear Patrol.
October 1, 2020
Runners Should Trust Thirst, New Study Says
Not only does your brain sense when you’re dehydrated, it monitors what you drink and eat and adjusts your thirst immediately. Runners should pay attention. Read more on Podium Runner.
October 1, 2020
2021 Spartan Trail US Season calendar released
BOSTON (October 1, 2020) – Spartan Trail continues its ascent into the North American trail running scene with 26 events for the 2021 Season in the US and Canada. Starting with new locations, events, and formats that aim to attract everyone from new runners to experienced trail runners. From 10k...
October 1, 2020
USA Triathlon to Host Power Within Virtual Tri Across America Presented by Toyota from Oct. 15-Nov. 29
COLORADO SPRINGS, Colo. — USA Triathlon today opened registration for the Power Within Virtual Tri Across America presented by Toyota, a six-week team challenge that encourages athletes to share their love of the outdoors while collectively swimming 7 miles, biking 2,400 miles and running 905 miles between Oct. 15-Nov. 29....
October 1, 2020
Gerber Partners with Team Rubicon to Raise Funds for Wildfire Relief
Portland, Ore. (Oct. 1, 2020) – Gerber Gear, an industry-leading manufacturer of knives and multi-tools continues its partnership with Team Rubicon, a veteran-led non-profit organization whose primary mission is to provide disaster relief for underserved communities, to raise funds in an effort to support relief for the Pacific Northwest’s wildfires....
October 1, 2020
Brompton Bicycle Selects OutsidePR as Agency of Record
NEW YORK (Oct. 1, 2020)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North America—targeting cycling, outdoor and consumer lifestyle mediawith a focus on the brand's deeply-rooted...
October 1, 2020
Knog Introduces the Bilby Headlamp to North American Market
October 1, 2020 – Melbourne, Australia – Knog, the designer of cult-favorite bike accessories and outdoor lighting products is thrilled to announce the official North American launch of the Bilby—the world’s most powerful silicone headlamp. Rechargeable, lightweight and seriously bright, the new Bilby 400 Lumen Silicone Headlamp is guaranteed to...
October 1, 2020
ROUVY Rolls Out Earlier Announced Drafting and Pricing Plan, effective from Oct 1st.
ROUVY’s platform enables fun and realistic virtual riding and racing and the possibility to cycle the world from home over thousands of great locations. The 20/21 ROUVY Season starts October 1st, 2020 and ends September 30, 2021. For the start of the indoor training season, based on community feedback, ROUVY’s...
October 1, 2020
Dragon Alliance Debuts New Lens Changing Technology in Winter 2020 Goggles
SAN CLEMENTE, CA, (Oct. 1, 2020)–Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive goggle lineup with the addition of the PXV2 and RVX OTG. The PXV2 is an update to the groundbreaking PXV goggle, now featuring Swiftlock...
October 1, 2020
Registration Opens Tonight For 45th Annual Grandma’s Marathon Weekend
(DULUTH, MINN.) - Registration opens in a limited capacity tonight for the 45th annual Grandma’s Marathon weekend, which is scheduled for June 17-19, 2021. Online registration for each of the weekend’s three races will open on a first-come, first-served basis at 7:00 p.m. CT on Thursday, October 1. In response to the...
October 1, 2020
Nuun Hydration and CorePower Yoga Announce Free At-Home Yoga Experience
SEATTLE—Today, Nuun Hydration and CorePower Yoga launched “Muuv With Nuun + CorePower Yoga”, a free 6-week, at-home yoga program. The program is led by two CorePower Yoga Teachers and includes three guided yoga workouts a week. Participants can do these workouts on their own schedule and in their own home....
October 1, 2020
Master Spas Welcomes Professional Triathlete Meredith Kessler to Brand Ambassador Program
FORT WAYNE, Ind. — OCTOBER 1, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Meredith Kessler. “Master Spas couldn’t be happier to welcome Meredith Kessler to our family of brand ambassadors,” says Kevin Richards, Vice President of Sales...
October 1, 2020
50th Anniversary of the BMW Dallas Marathon Festival Moved to April 30-May 2, 2021
[DALLAS] - Today the Board of Directors and Staff of the BMW Dallas Marathon announced the postponement and new date of the running of the 50th Anniversary of the BMW Dallas Marathon Festival, from December 11-13, 2020 to the weekend of April 30 – May 2, 2021, along with the introduction...
October 1, 2020
Mind Body Tri Presented by Hyperice Announces Master Yoga Instructor and Trainer to Lead New Virtual Fitness Event
October 1, 2020 – Organizers of the Mind Body Tri presented by Hyperice, a first-of-its-kind virtual event designed to exercise the body and calm the mind, today announced that master yoga instructor Kelli Harrington will lead participants through the yoga and meditation portions of its inaugural event on October 24,...
September 30, 2020
How the Pikes Peak Apex MTB stage race operated amid COVID-19
The four-day Pikes Peak Apex MTB stage race was held last week, Sept. 24-27 in Colorado Springs, with a series of safety measures around COVID-19. The race one of the first mass-participant cycling races to be held in the United States since the pandemic shut down most events back in...
September 30, 2020
Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025
The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the Bag initiative. Read more on Footwear News.
September 30, 2020
Rock ‘n’ Road Trip Heads West to Speed City for Rock ‘n’ Roll VR San Jose, Offering Participants a Virtual Tour of Silicon Valley with Half Marathon, 10K, 5K, and Remix Challenge Options
SAN JOSE, Calif. / TAMPA, Fla. (September 30, 2020) – Following another exciting weekend of running that saw nearly 9,500 participants hit the virtual streets of Dallas, Texas, the Rock ‘n’ Road Trip tour bus packs up and heads west to California’s Speed City – San Jose, California. Home of...
September 30, 2020
BUFF® Expands on Filter Mask Offerings with New Filter Tube
SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second offering in BUFF®’s filtered mask collection that...
September 30, 2020
New Holland Brewing Celebrates Black Is Beautiful
(Holland, MI) Sept. 30 2020 -- New Holland Brewing of Holland, MI is partnering with Michigan-based non-profit The Diatribe, as part of the the Black is Beautiful Beer initiative; “a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many...
September 30, 2020
PeaceHealth AppleTree overcomes all odds!
Vancouver WA – If it wasn’t Covid-19 to shut down PeaceHealth AppleTree Marathon Festival, it would have been the forest fires on the west coast causing the area to be covered with the most hazardous air quality in the world. Karissa Schoene, event director for Why Racing Events explains “We...
