December 21, 2020

The Abbott World Marathon Majors Global Run Club members embrace a year of extraordinary running

Runners from 109 nations track 4.3million miles in first three months 63% of member’s running behaviors impacted by COVID 72% of members ready to run with others again when events return The Abbott World Marathon Majors (AbbottWMM) Global Run Club launched in August 2020 and within the first three months it...

December 19, 2020

Yahoo Finance Digital sales and China emerged as the twin pillars lifting Nike’s Q2 earnings

The sportswear giants’ Q2 revenue came in at $11.2 billion vs. $10.55 billion expected and $10.33 billion year over year. Earnings per share came in at 78 cents vs. 62 cents expected and 70 cents year over year. Digital sales and China emerged as the twin pillars lifting Nike’s Q2...

December 18, 2020

Dick’s SG Partners For Same-Day Delivery

Dick’s Sporting Good and Instacart announced that the companies have partnered to launch same-day delivery from more than 150 stores to provide another safe and convenient shopping option for its customers during the holidays and beyond. Stores impacted include Dick’s locations in Connecticut, Delaware, Georgia, Maryland, New Jersey, New York,...

December 17, 2020

THRU’s Proprietary Bike Delivery Service Upgrades Customers’ Experience

Your Bike. There. THRU’s new flagship “Ready to Roll” service delivers a professionally assembled bike instead of a bike in a box. New bike owners are ready to ride immediately and don’t have the headache of assembling - or finding a bike mechanic to assemble - their new bike for...

December 17, 2020

TZP Group Provides Strategic Investment in Xero Shoes

BROOMFIELD, CO– (December 17, 2020) -TZP Group announced a strategic investment and partnership with Feel The World, Inc. dba Xero Shoes, a leading provider of natural movement footwear. Launched in 2009 by Lena Phoenix and Steven Sashen, Xero is a leading name in the growing natural movement footwear segment, offering...

December 17, 2020

Team MPI Adds Maria Netherland to Senior Leadership and Celebrates A Successful Challenge Series

Boise, ID (December 2020)– Despite all the difficulties 2020 brought, Team MPI is finding ways to grow and help athletes continue getting smarter, stronger, and faster! Team MPI bolstered its senior leadership team by adding Maria Netherland to the staff. Maria has been on the coaching team for more than...

December 16, 2020

Life Time to Launch New Digital Membership December 19 – Delivering Company’s Premier Programs, Performers and Content to Members – Wherever They Are, Whenever They Want

Chanhassen, Minn., (December 18, 2020) – Life Time, the nation’s premier health, fitness and lifestyle brand which owns and produces more than 30 premier athletic events and continues to shape the way consumers move, work, live and play – digitally and physically – has announced the launch of its new...

December 16, 2020

PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair

BOULDER, COLO. (Dec.16, 2020)— The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the upcoming...

December 15, 2020

USA Cycling just overhauled its youth development system. Here’s why.

The new Olympic Development Academy system charges riders $10,500 to participate, but offers high-performance coaching and racing opportunities to a wider group of cyclists. VeloNews

December 15, 2020

Canyon bicycles set to be acquired by Groupe Bruxelles Lambert

Canyon sought a new equity partner after its relationship with TSG Consumer Partners concluded earlier in 2020. Canyon founder Roman Arnold still however remains the largest individual shareholder in Canyon, with 40% of its shares. VeloNews

December 15, 2020

Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category

Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...

December 14, 2020

Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition

BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...

December 14, 2020

Spinning creator files patent infringement lawsuit accusing Peloton of stealing its technology for their stationary bikes

Peloton Interactive has been hit with a patent infringement lawsuit from a company credited with sparking the world's indoor cycling craze over half a century ago. Daily Mail

December 14, 2020

New Holland Brewing Announces New Vice President of Marketing

(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...

December 10, 2020

Lululemon’s Quarterly Revenue Jumps 22% as Online Sales Soar

Athleisure giant Lululemon reported $1.1 billion in net revenue for its 2020 fiscal third quarter after markets closed on Dec. 10. Quarterly revenue jumped 22% as the as an online sales surge more than compensated for a dip in company-operated store sales. Front Office Sports

December 10, 2020

Louis Garneau Completes Financial Restructuring

The Louis Garneau Sports Group, which filed for creditor protection in Canada in March, announced a new investor to complete a reorganization and has set a brand relaunch. Its company founder, Louis Garneau, remains the majority shareholder. SGB Media

December 10, 2020

USA Triathlon Drives Forward with Toyota

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with Toyota as the organization’s Exclusive Mobility & Automotive Partner. The company will directly support USA Triathlon’s top elite athletes in the lead-up to the postponed Tokyo Olympic and Paralympic Games next summer and will continue its groundbreaking...

December 10, 2020

Maryland Cycling Classic Launches New Apparel Line

BALTIMORE, Maryland – The Maryland Cycling Classic supported by UnitedHealthcare, America’s biggest and highest-ranked one-day professional men’s bike race, is launching a new apparel line with technical apparel and jerseys from Athlos and a casual apparel line from DMC Sport. The inaugural event, which takes place September 5, 2021, will...

December 9, 2020

Peloton shares briefly fall as Apple announces cheaper rival fitness service launches Dec. 14

Apple announced Fitness+, a digital fitness subscription service, will launch on Dec. 14 at $9.99 per month. With this, shares of Peloton fell 2% in pre-market trading on the news but recovered after markets opened. CNBC

December 9, 2020

High Five Events Ranked #35 on 2020 Inner City 100 List

AUSTIN, Texas, December 9, 2020 - The Initiative for a Competitive Inner City (ICIC) announced that Austin’s High Five Events is a winner of the 2020 Inner City 100 (IC100) award which recognizes the 100 fastest-growing firms in under-resourced communities across America. The winners were picked based on revenue growth...

December 8, 2020

Pocket Outdoor of Boulder raises additional $5.27M

Pocket Outdoor Media LLC raised $5 million more within its Series A round, bringing its total funds raised in the round to just less than $16.5 million, according to filings with the U.S. Securities and Exchange Commission on Friday. The funds came from an additional 22 people and groups, bringing...

December 8, 2020

USA Cycling Champions the Programs, Participation, and Performances Essential to Cycling in America with New Board Members

COLORADO SPRINGS, Colo. – USA Cycling announced the approval, by vote, of new organizational bylaws and Board of Director members. In an overwhelming vote of confidence and after working in close alignment, the USA Cycling Board of Directors has given a full endorsement to the next 100 years of championing...

December 8, 2020

Wahoo Announce Official Partnership with Challenge Family

(London – Tuesday, 8th December 2020) – Wahoo- the global leader in smart training - has officially launched a new partnership with CHALLENGE FAMILY, one of the leading global triathlon event organisers. Wahoo joins CHALLENGE FAMILY in a three-year commitment, which will see them as the ‘Official Global Training Partner' and...

December 7, 2020

PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers

BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure bicycling and local bike shops were considered essential at the beginning of the COVID-19 pandemic,...

December 7, 2020

Bikes projected to outsell cars in Europe two-to-one by 2030

Three cycling associations this week announced a new forecast for the cycling sector, which showed that Europeans are expected to buy an extra 10 million bikes per year by 2030, a whopping 47% more than in 2019. Cyclingtips