July 6, 2020

Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials

BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 season. The program builds on...

July 2, 2020

Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green

Victoria, B.C. -  Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...

July 1, 2020

Big splash in swim-related markets: HEAD acquires Zoggs

HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of goggles and swimwear maker Zoggs, which holds leading market positions in the UK, Australia and various distributor markets. Read about it on Endurance Business.

July 1, 2020

Mountain Hardwear and American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course

Richmond, Calif. (Julio 2, 2020)- Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of the LGBTQIA2S+ community. AMGA has offered the Single Pitch Instructor (SPI) rock climbing courses since...

July 1, 2020

Title Nine Announces Third Annual Movers and Makers Pitchfest

Emeryville, Calif, July 1, 2020 - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell their story,...

July 1, 2020

iFit Connected Fitness Now Streaming Vietnam Cycling Series

(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside while embarking on a challenging and information-filled workout. For those riding on iFit-enabled cycles such...

July 1, 2020

ROUVY Releases new IRONMAN 70.3 Kona Course utilizing 90K of the legendary IRONMAN World Championship Bike Course

July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented training and racing! This route, situated on the rugged tropical island of Hawai`i, is designed to...

July 1, 2020

2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape

American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...

June 30, 2020

Garmin acquires Firstbeat Analytics

Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat's data and analytics capabilities into its range of fitness trackers. Read more on ZDNet.

June 30, 2020

Gym owners unite to file lawsuit against New York State

Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim - that the state allegedly did not allow fitness organizations to prove they could reopen. Cassara and the NY gyms will file a collective class action lawsuit against...

June 30, 2020

Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing

Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...

June 30, 2020

Marine Corps Marathon Organization and haku create an extraordinary virtual experience for Historic Half participants

At the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. The medals were being ordered, the course was set, and participants were signing up with excitement as race day was just a couple...

June 30, 2020

PeopleForBikes President Tim Blumenthal Announces Retirement

BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....

June 30, 2020

Aqua Lung Names Andrew Gritzbaugh General Manager, North America

VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving in a key role as part of the Group Executive Committee, Gritzbaugh is responsible for...

June 30, 2020

Co2uT Announces Knight Composites as Official Wheel Sponsor

FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...

June 30, 2020

PEAR Sports® is Selected by FYT to Develop a Tele-Coaching Mobile App that Offers Flexible, Affordable 1:1 Personal Training

Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training service to release a new digital training app called Fyt Duo.  Available now, Fyt Duo provides...

June 29, 2020

Lululemon To Acquire In-Home Fitness Company MIRROR for $500 Million

lululemon athletica inc. announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a purchase price of $500 million. Read about it on Shop-Eat-Surf.

June 29, 2020

XTERRA Adventures Premieres July 2, 2020 on Outside TV

Honolulu, HI (June 29, 2020) - An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the determination and drive of the human spirit, and the unique stories of XTERRA with broadcast...

June 25, 2020

Nike Reports $790 Million Quarterly Loss

Nike Inc. reported a loss of $790 million, or 51 cents a share, in the fourth quarter ended May 31, driven by lower revenue and gross margin as a result of the COVID-19 impact on operations. Sales decreased 38% to $6.3 billion. Read more on SGB Online.

June 24, 2020

CrossFit Has a New CEO and Owner

CrossFit announced it has a new CEO and owner, Eric Roza, replacing former CEO Greg Glassman who resigned after making an insensitive comment on Twitter regarding George Floyd. Read more on Footwear News.

June 24, 2020

TORRE Consulting Adds Two-Time World Champion and 2020 Paralympic Hopeful Clara Brown to Client Roster

Colorado Springs, Colo. - TORRE Consulting, the sports marketing agency specializing in Olympic activation, announced today that they will be representing highly decorated Para-cyclist Clara Brown (Falmouth, Maine). In the past 12 months, Brown has accumulated six UCI Para-cycling World Championships medals in the Track and Road disciplines. Competing at...

June 23, 2020

New CADEX E-Commerce Platform Supports Local Dealers with 100% Margin Share

(Newbury Park, California - June 24, 2020) CADEX, the manufacturer of high-performance cycling products, today announced the launch of an e-commerce platform offering the full lineup of CADEX cycling components. The platform is designed to be both a seamless online channel for consumers as well as one that is profitable...

June 23, 2020

Fleet Feet Finds E-Commerce Boost Amid Pandemic

Fleet Feet has reopened 170 of its 184 stores in some capacity to strong initial results for many franchisees, according to a profile in Forbes. A decision to build a shared, central e-commerce site for all stores proved to be beneficial as stores were closed. Read more on SGBMedia.

June 23, 2020

UTMB® Group launches UTMB® for the planet, a digital event to unite the community

Following the cancellation of the 2020 edition of UTMB® Mont Blanc due to the COVID-19 pandemic, UTMB® Group has announced the launch of UTMB® for the Planet; a digital sporting event to bring the community together around a united cause. Having previously committed to work towards "a common cause in...

June 23, 2020

deboer wetsuits partners with Neuff Red to serve athletes in the UK

Stamford, CT, Release: June 23, 2020. deboer wetsuits is proud to have Neuff Red as a retail partner in the UK.  The United Kingdom has developed into one of the most prominent triathlon markets in the world, and deboer is very excited to be working with Neuff Red to serve athletes and...