BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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July 25, 2021
iFIT Acquires 29029, the Premium Ultra-Endurance Event and Community That Brings the Experience of Climbing Mount Everest to its Members Around the World
(LOGAN, Utah) iFIT, a global leader in connected fitness software, content, and equipment, today announced that it has acquired 29029, the company that created the category of endurance hiking events. 29029 delivers the experience of climbing Mount Everest to its members and provides the ultra-endurance experience to athletes at all...
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July 23, 2021
Obé Fitness, Nets $15 Million in New Investment as Samsung Next, Athleta and Actress-Comedian Tiffany Haddish bet on Home-Fitness
Even as people return to the gym, digital fitness businesses like Obé think they can expand. Its Disney tie-ins help. Athletech News
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July 23, 2021
Senate E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act (S. 2420), led by Senators Brian Schatz (D-HI)...
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July 22, 2021
SEC Halts Alleged Ongoing Offering Fraud Involving Cycling Companies
Arrested: Samuel Mancini managed and controlled Outdoor Capital Partners LLC (OCP), which he purported to be a venture capital and private equity firm, and promised investors that he was raising $20 million, including $5 million of his own money, for OCP Italia to invest solely in acquiring controlling interests in...
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July 22, 2021
Zone7 Raises $8 Million In Series A Round To Expand Artificial Intelligence Platform For Predicting Sports Injury Risks
Zone7’s system analyzes data that teams collect on athletes when they’re practicing, playing in games, working out and even sleeping. It then produces reports on each player’s fitness and other variables, forecasts their injury risk and suggests ways in which so-called “operators” such as coaches and medical personnel can help....
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July 22, 2021
Portland Design Works is Officially Certified Climate Neutral
PORTLAND, OR (July 22, 2021) — Portland Design Works, creators of gear for everyday cycling, is proud to announce that the company is now officially Climate Neutral Certified. “We believe that we can make a change toward more sustainability within the bicycle industry. We are small but mighty, and proud...
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July 22, 2021
Janus Cycle Group — owner of Merlin and Dean — sold to former real estate executive
Titanium bike and component manufacturer Janus Cycle Group announced Thursday it sold all company assets to Phil Joseph, a former real estate executive. Joseph, an avid cyclist, purchased 100% ownership stake in the assets, which include Merlin Metalworks, Dean Titanium, Knight Composites, Ionic Bikes, and Rossin Bikes. BRAIN
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July 22, 2021
Skechers Reveals Strong Q2 Earnings on Wholesale Boom
The company announced record quarterly sales of $1.66 billion, an increase of 127.3% year-over-year, and 31.7% over the second quarter of 2019. BW
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July 22, 2021
Strava opening new office in Dublin
The leading social platform for athletes and the largest sports community in the world reports that it now has over 88 million athletes. The brand’s international expansion comes at a high-momentum moment for Strava as its global community continues to grow rapidly, adding 2 million athletes every month. In addition...
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July 22, 2021
Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years
La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...
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July 22, 2021
Outside Announces New Hire, Senior Content Producer for Nutrition and Cooking, Biju Thomas
Boulder, Colorado — July 22, 2021 — Outside, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, announced Biju Thomas, chef, entrepreneur, cyclist, and food industry pro, has joined the Outside, Inc. team as Senior Content Producer for Nutrition and Cooking. Thomas will have a...
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July 21, 2021
Thule revenue jumps 58% in Q2
Despite having trouble meeting increased demand, Thule reported net sales of SEK 3,229 million ($371 million) for the quarter, compared to SEK 2,043 million in Q2 2020. When adjusted for exchange rate fluctuations, sales jumped 68.5% compared to the same time last year. BRAIN
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July 21, 2021
Altra Founder, Brian Beckstead, Discusses All Things Running
Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians...
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July 21, 2021
Alchemy Launches New Website to Enhance Direct-to-Rider Experience
DENVER, CO, July 21, 2021 -- Alchemy Bikes, known for their patented Sine Suspension and customizable carbon and titanium frames, has launched a new website this summer. The newly designed platform enhances the direct-to-rider experience, making it more convenient and accessible for riders to be paired with the model that...
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July 20, 2021
Gwen Jorgensen is Leaving Bowerman Track Club
After four years at the Nike-sponsored club, the 2016 Olympic gold medalist in triathlon is making some big changes. Women's Running
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July 20, 2021
Does CrossFit Have a Future?
After the pandemic and accusations of racism almost destroyed the gym brand, a new owner tries to bring it back. The New Yorker
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July 20, 2021
Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee
BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...
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July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...
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July 15, 2021
XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat
The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...
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July 15, 2021
Kate Hudson-Backed Apparel Brand Fabletics Taps Banks for IPO
Fabletics, the workout-apparel brand backed by Kate Hudson, has tapped banks to help it prepare for an initial public offering that it hopes would value it at more than $5 billion, according to people familiar with the matter. WSJ
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July 14, 2021
She Used to Sell the Shoes, Now Tracy Ann Roeser Designs the Running Shop
The lifelong runner designed a new Long Island running store and a space for Olympic athletes to train—all while working from home during COVID-19. Women's Running
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July 14, 2021
Why Racing Events announces transition of ownership to long-time employee
Vancouver, WA – Why Racing Events, a race management company that produces events throughout the Pacific Northwest, has announced that 100% ownership has transitioned to Karissa Schoene, a long-time employee who has been managing and involved in production of many of the races for the last 15 years. Sherri McMillan,...
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July 14, 2021
Peloton Pays Out Musicians Better Than Spotify, Apple
On a per stream basis, Peloton blasting your favorite song during a workout supports the artist who made it more than clicking play on the top music streaming services. Peloton pays musicians $0.03 per stream. Neither Spotify nor Apple Music pays even one full cent, respectively doling out $0.0035 and $0.0068 per stream....
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July 14, 2021
34% of professional riders receive no salary, says Cyclists’ Alliance 2021 Rider Survey
Every year The Cyclists' Alliance carries out a rider survey to provide hard data on the current ‘status quo’ of professional women's cycling. With regards to salaries, the survey found that 86% of riders surveyed this year think that salaries for women’s professional cycling are too low for the level...
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July 14, 2021
Aquasphere Partners with Escape from Alcatraz Triathlon™
SAN FRANCISCO (July 14, 2021) – IMG, a global leader in sports, events, media and fashion, has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place August 14-15, in San Francisco. Aquasphere, the premier swimming and triathlon equipment...