January 7, 2021

United Endurance Sports Coaching Academy Launches First Ever Ultrarunning Coach Certification

Highlands Ranch, CO – January 7, 2021 – United Endurance Sports Coaching Academy (UESCA), in partnership with renowned ultrarunning coach and author, Jason Koop has developed the first ever ultrarunning coach certification. The certification launched on 1/1/21 and is 100% online, including the testing. As a leader in endurance sports...

January 7, 2021

B.O.A. Begins Year with Strategic New Hires

B.O.A. (Brea, CA), known for its cheeky print running shorts, is kicking off 2021 optimistically with two new strategic positions. Louise Chan, Activewear Designer, has experience in high fashion, athleisure, and sports apparel design. She’s prepared to refresh the product range with style and function. Christy Slye, EVP Sales &...

January 6, 2021

Emerald Acquires Company Behind Elastic Suite

Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including $30 million in cash and the rest in stock. Shop Eat Surf

January 6, 2021

Endurance Exchange request for proposal for 2021-23 conference now available

USA Triathlon has released the Request for Proposal for the next Endurance Exchange, set to occur in late 2021 or early 2022, then again in late 2022 or early 2023. This is open to all convention and visitors bureaus, sports commissions, and event venues interested in hosting USA Triathlon's premier...

January 6, 2021

More Than Ever, Triathlon Clubs Matter

When COVID-19 restrictions put a halt to workouts and adventures with training buddies, what did that mean for triathlon clubs? Here are four clubs who are doing it right from which we can all learn from. triathlete

January 6, 2021

Bike brands suspending distribution to the UK due to Brexit

The United Kingdom’s exit from the European Union on Dec. 31, 2020 has produced effects that have impacted the cycling industry. The UK imposed new rules for taxation on foreign imports, thus steering some brands away from distributing in the UK entirely. VeloNews

January 6, 2021

ATRA celebrates 25 years with a new and refreshed look

Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...

January 6, 2021

US Trail Running Conference launches webinar series

Estes Park, CO– Active at Altitude, organizers of the US Trail Running Conference, announces a webinar series geared to trail race directors that will feature monthly presentations on key subject areas that are critical for race directors to manage successful, viable, and sustainable events. The first of nine webinars will be...

January 6, 2021

MYLAPS and Le Champion extend partnership

Haarlem/Alkmaar - After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal...

January 6, 2021

Professional Triathletes Organisation Announces Appointment Of Tim Godfrey As Chief Marketing Officer

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has appointed Tim Godfrey as Chief Marketing Officer. Godfrey will be a part of the leadership team at the PTO, reporting directly to CEO, Sam Renouf and will be responsible for heading the organisation’s global media and marketing strategy. Throughout...

January 5, 2021

Most Fitness-Friendly Places for 2021

To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, the percentage of restaurants that are fast-food establishments and the average wage of...

January 5, 2021

Old Man Winter Rally offers a unique and safe event format for IRL Cycling and Running adventure.

Boulder, CO. (January 5, 2021) – The event industry has been one of the hardest hit during the COVID pandemic with most events either being cancelled or produced virtually. Adventure Fit, a Boulder-based event marketing and production company saw many of their events cancelled in 2020, yet was determined to...

January 5, 2021

Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series

Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...

January 4, 2021

Asics closes flagship store In Manhattan

Asics shuttered its New York City flagship store on Fifth Avenue in Manhattan in December 2020 amid the prolonged impact of COVID-19. Asics said it expects to record approximately $22 million as the loss on the cancellation of the lease contract and the loss on the impairment of the related...

January 4, 2021

The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020

San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....

December 29, 2020

Nike Confirms No Employees Were Injured in Memphis Logistics Center Shooting

Local reports indicated that there was a shooting at the athletic brand’s Memphis-based distribution center on 3100 New Frayser Blvd, but no one was hurt in the incident, which is possibly related to city-wide car theft activity. Footwear News

December 28, 2020

Echelon Fitness Raises $65 Million

The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media

December 28, 2020

ReSport offers $350 Special for 2021 Virtual Events

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, announces a year-end special for organizations that would like to hold a virtual event in 2021. All orders placed before January 15 cost $350 for events up to 1,000 participants, with...

December 26, 2020

The US wasn’t equipped for 2020’s cycling boom. Its failures stem from a century of leaving bikes behind.

When COVID-19 hit last spring, transportation departments began designating temporary bike lanes to accommodate a pandemic-era surge in cycling. Although the pandemic highlighted some cities' ability to innovate, it also forced the US' longstanding lack of good biking infrastructure into the spotlight. yahoo!news

December 23, 2020

Dawna Stone Named CEO of Running USA

(Dec. 23, 2020) – Running USA, the leading trade association for the running industry, announced today that Dawna Stone has been hired as the organization’s fourth CEO in its 22-year history. Stone is a mom of two, the author of ten books, a certified health coach, motivational speaker and successful...

December 23, 2020

Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record

Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...

December 22, 2020

Ex-employee sues Specialized for wrongful dismissal, alleges sexual harassment

The graphic designer is charging that she was terminated in violation of federal and state civil rights and employment laws, claiming she endured a hostile work environment where women were treated as less competent than men and as sexual playthings for upper management. Bicycle Retailer

December 22, 2020

Will the Home Fitness Boom Stretch Beyond the Pandemic?

What will be the new “normal” for fitness? Are people are going to rush back to crowded gyms? With the surge in sales of home fitness equipment and the popularity of home and gym workouts, it looks like people have adapted to new fitness and workout habits. Front Office Sports

December 22, 2020

24 Hour Fitness Sees Bankruptcy Emergence By Year End

The U.S. Bankruptcy Court for the District of Delaware late Tuesday confirmed the reorganization Plan for 24 Hour Fitness, reducing approximately $1.2 billion of funded debt and expects to emerge from Chapter 11 by December 31, 2020. SGB Media

December 21, 2020

Peloton shares soar after company announces $420 million deal for fitness equipment maker Precor

Peloton shares soared Monday after the company announced it plans to acquire the exercise equipment manufacturer Precor for $420 million, with its stocks jumping more than 6% in after-hours trading. CNBC