BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 18, 2025
SaltStick® Unveils Groundbreaking Clinical Study Indicating FastChews® Can Replenish Electrolytes Within Minutes
THOUSAND OAKS, CALIF — February 18, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick, a leader in electrolyte innovation, today announced the results of a first-of-its-kind scientific study that demonstrates the unique, fast-acting power of FastChews, chewable electrolyte tablets that replenish electrolytes in a fast, convenient way. The study, conducted by researchers at...
February 17, 2025
Asics North America Delivers Second Straight Year of Profit in 2024 Thanks to Growing Run Specialty Sales
Asics North America wrapped up fiscal 2024 on a high note, delivering its second straight year of profit. Asics noted the increases were attributed to significant sales growth for run specialty stores. Footwear News
February 17, 2025
Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance
LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal Quick-Step cycling team. This collaboration marks Hytro’s first step into the world of cycling and...
February 16, 2025
Ultra X Partner with Leading Sports Nutrition Brand SIS
February 16, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X, the world-renowned organizer of multi-stage ultra-marathons, is thrilled to welcome Science in Sport (SIS) as its Official Nutrition Partner for the 2025 and 2026 event seasons. This exciting partnership will enhance the race experience for Ultra X competitors by providing top-tier performance...
February 15, 2025
Bici Partners with RBC GranFondo Whistler as Official Bike Store
Vancouver/Whistler [February 15, 2025] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler and XFondo Whistler are excited to announce a new partnership with Bici, a leader in cycling retail and community engagement. As the official bike store, Bici will also serve as the presenting sponsor of the Fondo Clinics training program, providing...
February 14, 2025
UltrAspire Strengthens Commitment to Specialty Retail with New Domestic Sales Manager
St. George, Utah /ENDURANCE SPORTSWIRE/ - UltrAspire, a leader in innovative hydration and endurance gear, proudly announces Danielle Mower as its new Domestic Sales Manager. A dedicated UltrAspire product user and passionate advocate for the running community, Danielle recognizes the importance of having the right gear for every adventure. With...
February 13, 2025
Trump could impose reciprocal tariffs as soon as April
President Donald Trump on Thursday released an executive memo instructing officials to prepare to impose reciprocal tariffs on a global basis as soon as April 2. Bicycle Retailer
February 13, 2025
Donald Trump Jr. backs multi-million-dollar investment in Enhanced Games
Enhanced Games founder Aron D’Souza announced new multi-million dollar financial backing from 1789 Capital, which includes Omeed Malik, Chris Buskirk and Donald Trump Jr. Running Magazine
February 13, 2025
Showcasedelitefeats and hollarhype Partner to Elevate the Community-Driven Running Experience
[Long Island, NY] /ENDURANCE SPORTSWIRE/ - elitefeats is thrilled to announce a strategic partnership with hollarhype for the 2025 season that is set to make races more interactive, motivating, and memorable for runners and their communities alike. “We are excited to integrate hollarhype’s dynamic features into the comprehensive support stack...
February 13, 2025
Endurance Zone and HealthKey Join Forces to transform access to Health & Wellness for millions of people
13th February 2025 /ENDURANCE SPORTSWIRE/ – Endurance Zone, a global leader in rewards and engagement solutions, has announced a new partnership with HealthKey, bringing a range of health services directly into its platform. This collaboration gives members free or discounted access to more than 200 valuable health services. Members already...
