BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 2, 2025
Strava Just Sued Garmin: Demands Garmin Stop Selling Devices
Strava has sued Garmin. In doing so, they are demanding that Garmin cease selling effectively all of their fitness/outdoor watches, as well as cycling computers. Additionally, they’re asking for a bunch of feature removals on Garmin Connect. Strava is claiming that Garmin is infringing on two patents, one around segments,...
October 2, 2025
Europe cracks down on illegal e-bike imports
In June 2025, European prosecutors detained more than 2,400 shipping containers in the Greek port of Piraeus, with over 500 of them packed with e-bikes, which investigators said were misdeclared, undervalued, or only partially declared. In May, Irish customs officers searched two warehouses in Wexford and uncovered more than 4,000 illegally...
October 2, 2025
Strava blames Garmin logo policy for lawsuit
Strava has now spoken up about what led it to sue Garmin, and it seems to have little to do with Segments or heatmaps. In a Reddit post, the company’s Chief Product Officer claims Garmin threatened to block all device syncing unless Strava plastered its logo on every user-facing screen. Gadgets &...
October 2, 2025
HydraPak Appoints Aaron Brown as Vice President of Sales
Oakland, CA. (October 2, 2025) /ENDURANCE SPORTSWIRE/ — HydraPak, a global leader in high-performance hydration solutions for run, bike, outdoor, and OEM markets, is announcing the appointment of Aaron Brown as Vice President of Sales. In this role, Brown will lead HydraPak’s global sales strategy and will be responsible for driving...
October 2, 2025
Sheffield United FC Partners with Nix Biosensors to Advance Performance Hydration
Sheffield, UK (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Sheffield United Football Club is pleased to announce a new performance partnership with Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology. The Men’s First Team will now utilize Nix Pro (team/group platform) to track sweat loss across players during training and...
October 2, 2025
Outside Interactive, Inc. and Marriott Bonvoy Partner to Redefine Outdoor Travel, Elevating Experiences for Adventurers
Boulder, CO (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Outside Interactive, the leading media and technology platform for outdoor inspiration and activation, today announced a landmark partnership with Marriott Bonvoy Outdoors, the newly announced digital ecosystem and curated collection of properties set in stunning natural locations that bring adventure right to...
October 1, 2025
Motiv Sports and Crystal Geyser® Alpine Spring Water® Announce Multi-Year Partnership
LONG BEACH, CALIF. (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new three-year partnership with Crystal Geyser® Alpine Spring Water®, making the nationally recognized brand the Official Water Partner across the company’s U.S. portfolio of endurance events. “To be aligned with a quality national brand like Crystal...
October 1, 2025
Rip It Events Rebrands as RIVAL Race Series: A New Era of Competition Begins.
Columbia, MD (October 1, 2025) /ENDURANCE SPORTSWIRE/ - Rip It Events - a leader in endurance events, is proud to announce its official rebrand to RIVAL Race Series. This transformation marks an exciting new chapter for the company as it continues to deliver high-energy, inclusive running and triathlon competitions designed...
October 1, 2025
Lake Sonoma Race Series Changes For Growth, Sponsors, Media, And To Help Western State Qualifiers!
LAKE SONOMA (October 1, 2025) /ENDURANCE SPORTSWIRE/ — In response to the expanding popularity of the Lake Sonoma Race Series and the vibrant running community in Wine Country, organizers are excited to announce significant changes for the 2026 race calendar. These modifications aim to enhance participant experience, attract sponsors, and...
October 1, 2025
Motiv Sports Partners with Laurel to Deliver Next-Gen Timing Technology Across Its U.S. Event Portfolio
SALT LAKE CITY, Utah (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Laurel Innovations, a leading endurance event technology and services company, has announced a new partnership with Motiv Sports, a North American leader in mass participation events. Motiv Sports will begin rolling out Laurel timing technology across its portfolio of endurance...

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