BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 24, 2025
Beyond Monumental partners with NEVERSECOND as the Official Energy Gel Partner of the 2025 CNO Financial Indianapolis Monumental Marathon.
INDIANAPOLIS (September 24, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, is proud to announce NEVERSECOND as the Official Energy Gel Partner of the CNO Financial Indianapolis Monumental Marathon, Half Marathon, & 5K on November 8, 2025. Participants will have access...
September 24, 2025
Let’s Do This Launches Partnerships with Mascot Sports and The Color Run
SAN FRANCISCO, Calif. (September 24, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Do This, the AI-Native Registration Platform specialized for endurance events, has announced its new partnerships with notable event organizers within the industry, including Mascot Sports and The Color Run. The company continues to expand its global portfolio of major endurance...
September 24, 2025
OCEANMAN Miami USA Announces Hotel Booking Partnership with Pellucid Travel
Miami, FL (September 24, 2025) /ENDURANCE SPORTSWIRE/ - OCEANMAN USA, the American edition of the world’s premier open water swimming series, is excited to announce an important new feature for athletes and their families ahead of the inaugural OCEANMAN Miami race this November. In partnership with Pellucid Travel, OCEANMAN Miami...
September 24, 2025
Woolx Taps OutsidePR as Agency of Record
SAUSALITO, Calif. (September 24, 2025) /ENDURANCE SPORTSWIRE/ – Leading outdoor and active lifestyle public relations agency, OutsidePR, now represents the premium active apparel brand Woolx, as the brand looks to elevate consumer awareness of the softest and most comfortable Merino Wool products on the planet. A trailblazing family business dedicated...
September 23, 2025
Track Shack Events chooses MYLAPS for accurate and reliable timing technology
ATLANTA/ORLANDO (September 2025) /ENDURANCE SPORTSWIRE/ – MYLAPS Sports Technology and Track Shack Events are excited to collaborate in bringing BibTag technology to events in Orlando and across Florida. Track Shack Events, based in Florida, is a nationally recognized event management and timing company that oversees some of the state’s largest and...
September 23, 2025
Wiley X Joins Boot Campaign’s YOU MATTER Initiative to Support Suicide Prevention
Frisco, TX – [September 23, 2025] /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, is proud to partner with Boot Campaign’s nationwide YOU MATTER initiative this September to raise awareness for suicide prevention and remind veterans, active-duty service members, and first responders that their lives matter. As...
September 22, 2025
Oura Sees Ring Sales Surge Amid Rumored $11B Valuation
The smart ring maker says it’s on track to more than double its annual revenue to $1 billion in 2025. Oura is also reportedly eyeing a mega-funding round that would value it at a staggering $11 billion. Athletech NEWS
September 19, 2025
Circana Sees Fitness Trackers Surging 88 Percent YTD
U.S. retail sales revenue of fitness tracking devices vaulted 88 percent during the first seven months of 2025 as explosive growth in smart rings offset declines in wrist-worn fitness trackers, according to recent retail tracking data from Circana, LLC. More than 1.3 million fitness tracker devices were purchased during the...
September 19, 2025
Embattled Grand Slam Track Hires British Law Firm
Embattled running startup Grand Slam Track has hired British law firm Level, according to a source familiar with the league. The league admitted last month it still does not have the funds to pay its athletes or vendors; athletes alone are owed at least $13 million in prize money and appearance fees. The...
September 19, 2025
Treat PR Adds Six Trophies to its Collection for Media Relations, Crisis Comms at PROTOS Awards
MISSION VIEJO, Calif. (September 19, 2025) /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the endurance sports industry’s premier public relations partner, took home its highest-ever total awards at the Public Relations Society of America Orange County chapter’s annual PROTOS Awards on Sept. 17. Treat PR’s team was presented with six trophies,...


