BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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August 19, 2021
Super League Triathlon Announces Major Expansion
Super League Triathlon (SLT) has today announced the launch of SLT Teams - a major expansion that will build a team franchise concept from the ground up adding new racing dynamics, and handing power to athletes, fans and stakeholders to help shape the future of the sport. After four years...
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August 19, 2021
Gnarly Nutrition Releases New Video Series
SALT LAKE CITY, UT -- Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos that explore personal contemplations and individual motivations of four endurance athletes. By pulling back the curtain...
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August 18, 2021
Lululemon Partners with Genomatica to Bring Bio-Nylon to Products
This represents lululemon’s first-ever equity investment in a sustainable materials company. The two companies will create a lower-impact, plant-based nylon to replace conventional nylon currently used to make lululemon products. SES lululemon athletica inc. (NASDAQ:LULU) today announced a multi-year collaboration with sustainable materials leader Genomatica to bring renewably-sourced, bio-based materials into lululemon’s products....
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August 18, 2021
Enrollment for Zwift Academy Road Training Program Opens Today
Zwift, the online global fitness platform, has today announced the return of Zwift Academy. Zwift Academy community training program, perhaps best known for its talent ID program that has helped nine riders graduate to professional cycling teams, is also Zwift’s biggest and most inclusive training program. With enrollment open from...
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August 18, 2021
Events.com Announces Integration with USA Triathlon to Deliver Seamless, Mobile and Automated Event Registration for Athletes
La Jolla, CA (August 18, 2021) - Events.com, a mobile-first event management and registration platform, announced today its integration with USA Triathlon (USAT) to deliver seamless event registration and management for athletes across events nationwide. Events.com’s innovative technology allows athletes to register for USAT-sanctioned events quickly and easily, with instant...
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August 18, 2021
BibRave Rallies Industry Thought Leaders for Change at the 2021 Race Management Program Summit
Portland, OR - BibRave, the leading-edge endurance and fitness marketing agency, recently partnered with Chicago Event Management (CEM) to facilitate think tank-style workshops for top industry voices from across the country at Race Management Program (RMP), which took place in Chicago, IL on August 4, 2021. BibRave organized and led...
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August 18, 2021
The IRONMAN Group Welcomes Ajay Singh as New Chief Financial Officer
TAMPA, Fla. (August 18, 2021) – The IRONMAN Group is pleased to announce the addition of Ajay Singh as the company’s new Chief Financial Officer (CFO). Singh joins The IRONMAN Group from News Corp and has over 20 years of financial and management experience, including 10 years at an executive...
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August 17, 2021
Nike Strips Alberto Salazar’s Name From Building After SafeSport Coaching Ban
After the U.S. Center for SafeSport revoked his coaching eligibility, Nike said it was appropriate to rename the facility. Women's Running
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August 17, 2021
COROS Introduces VERTIX 2 GPS Adventure Watch and Eliud Kipchoge Edition PACE 2
Irvine, CA, August 17, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today the introduction of several new products including the VERTIX 2 GPS Adventure Watch and the Eliud Kipchoge Edition of its award-winning PACE 2 GPS Sports Watch. These two new styles celebrate the best of...
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August 17, 2021
The Hotel Zags Portland welcomes Rachel Wilson, New General Manager
Portland, Oregon (Aug 17, 2021) – The Hotel Zags, a new boutique hotel in Downtown Portland focused on outdoors immersion, inclusivity and exceptional guest experience, is thrilled to announce the appointment of Rachel Wilson to the role of General Manager. Ms. Wilson brings an exceptional background in boutique hotel operations...
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August 17, 2021
Music Remains A Priority For Fitness Companies
Equinox Media licensed the entire Universal Music Group catalog in January, but access to the world’s largest music wasn’t enough for the parent company of SoulCycle and Equinox. The fitness brand has partnered with Lorde, Calvin Harris, the Jonas Brothers, and the Supremes for a new series called “Equinox+ Features.” FOS
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August 17, 2021
Road Runners Club of America Welcomes Four Additional Instructors to its Popular Coaching Certification Program
Arlington, VA – August 13 – The Road Runners Club of America (RRCA) is pleased to welcome Beofra Butler, Benson Langat, Alex Morrow and Christine Rockey to its Coaching Certification program instruction team. The four new instructors will join the RRCA’s Director of Coaching Education Randy Accetta, Brent Ayer, Bobby...
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August 16, 2021
Retailer R&A Cycles institutes $150 shipping and handling charge on bikes
R&A Cycles, which operates brick-and-mortar stores in Brooklyn and Walnut Creek, California, as well as a well-known e-commerce business, has introduced a $150 charge on bikes sold at its stores, to cover shipping, handling, and assembly. Bicycle Retailer
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August 16, 2021
Pale Fire Capital invests $6 million in ROUVY, the popular augmented reality app for indoor training
Prague, Czech Republic / August 17th, 2021 – The Pale Fire Capital investment group acquires a major stake in VirtualTraining, a Czech company behind the ROUVY indoor cycling and running software application. Thus, Pale Fire Capital is positioned to become the majority shareholder in ROUVY and close the deal by...
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August 16, 2021
Coaching and Support Staff Named For 2020 U.S. Paralympic Triathlon Team
COLORADO SPRINGS, Colo. — Longtime multisport coaches Derick Williamson and Mark Sortino, bike mechanic James Balentine and physical therapist Shefali Christopher will serve in key staff roles for the U.S. Paralympic Triathlon Team at this month’s Paralympic Games Tokyo 2020. The four individuals met the criteria outlined in the selection documents...
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August 16, 2021
Velocity Indoor Cycling App Acquires PerfPro and Adds Drew Hartman to Team
Highland Park, Illinois, August 16, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has acquired PerfPro Software Suite and added Drew Hartman, founder of PerfPro and Hartware Technologies, to the Velocity team. PerfoPro Software Suite, which includes PerfPro Studio and PerfPro Analyzer, is one of the most established...
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August 14, 2021
OutsidePR Welcomes New Clients and Two New Hires
SAUSALITO, Calif. – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced the arrival of three new clients and two new hires. The agency is proud to be added to the roster of PR agencies working with one of the fastest-growing beer...
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August 13, 2021
Asics North America Sales Surge In Second Quarter
Asics’ performance run category grew by 51.8 percent in the United States year-over-year for the region buoyed by the success of the Gel-Kayano and Gel-Nimbus. SGBMedia
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August 13, 2021
Kane Footwear and Equinox Partner to Promote Athlete Recovery
Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...
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August 13, 2021
Council for Responsible Sport to assist leading sports organizations in their quest for a more sustainable future – Will offer formal certification to recognize positive actions and more responsible approaches to the business of sport
Portland, OR August 13, 2021 –– After thirteen years of certifying hundreds of individual sporting events around the world, the Council for Responsible Sport (Council) now announces the release of the Responsible Sport Standard for Organizations, enabling the voluntary pursuit by multi-event sport organizations to assess their activities against exacting...
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August 12, 2021
Authentic Brands to Acquire Reebok for $2.5B
ABG reportedly made an offer in May to acquire Reebok for $1 billion but withdrew its bid two months later due to adidas’ demands that ABG operate the brand as a standalone business. Now, ABG will pay more than double its initial bid for the footwear and clothing company. FOS
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August 11, 2021
New Balance sues Michael Kors over letter ‘N’ shoe design
Running shoe maker New Balance Athletics sued luxury brand Michael Kors in Boston federal court on Wednesday, alleging two pairs of its shoes use a letter "N" in their designs that infringes New Balance's trademarks. Reuters
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August 11, 2021
UltrAspire Reports 54% Growth in the First Half of 2021
UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...
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August 10, 2021
NBC’s Lowest Olympic Ratings Ever
The network saw its lowest ratings ever for the Summer Games since acquiring broadcasting rights in 1988, bringing in an average of 15.5 million prime-time viewers — a 42% decrease from the 26.7 million viewers during the 2016 Rio Games, and an even bigger fall from the 31.1 million who watched the...
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August 10, 2021
Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America
VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...