April 15, 2020

Endurance Nation and Final Surge Partner on PROJECT5K

Today Endurance Nation, a company focused on helping athletes be their personal best for any event, has partnered with Final Surge, the online training platform for athletes, coaches, teams and clubs. PROJECT5K is the first publicly available training plan from Endurance Nation to be combined with a Final Surge Virtual...

April 14, 2020

Cancellation of Tour could lead to ‘economic meltdown’ in cycling

The Tour de France is not just the center of the cycling season and a celebration of the French nation, but an economic pillar on which teams, sponsors and riders rely. The past month has already seen several teams cut rider salaries and sponsors shoot out warnings of recalling budgets as the early-season racing stop took its...

April 14, 2020

USA Triathlon, IRONMAN U Collaborate on First-Ever Coaching Education Partnership

COLORADO SPRINGS, Colo.— USA Triathlon and IRONMAN U today announced a first-of-its-kind partnership that will enable multisport coaches in the USA Triathlon Coaching Certification Program to earn USA Triathlon Approved Continuing Education Units (CEUs) by completing the IRONMAN U online coach certification course. The USA Triathlon Coaching Certification Program was...

April 13, 2020

USA Cycling putting timely emphasis on personal well-being

Kelsey Erickson had spent nearly a decade working in the mucky world of international anti-doping when she heard that USA Cycling was looking for someone to build and administer a wellness program for riders at all levels. Read more on USA Today.

April 10, 2020

The Colorado Classic announces Business in Sport Webinar Series

Denver, CO (April 10, 2020) — In response to the stalled racing season, the Colorado Classic® presented by VF Corporation today announced the launch of the Business in Sport Webinar Series, a free series of conversations designed to provide education and information for female athletes in cycling and other sports....

April 9, 2020

Endurance Sports Coalition unites 475 organizations to secure COVID-19 relief

WASHINGTON DC (April 9, 2020) - With the immediate suspension of events across the nation due to social distancing and quarantine impacts from the COVID-19 pandemic, leaders across the endurance sports landscape formed the Endurance Sports Coalition to advocate for relief. The grassroots coalition creates one united voice for the...

April 9, 2020

Cycling-World governing body UCI to furlough staff, reimburse event fees

Cycling's world governing body the UCI said on Thursday it was furloughing its entire staff, either fully or partially, in a bid to "weather the storm" caused by the coronavirus pandemic. Senior management and elected UCI officials have agreed to salary reductions while 130 UCI employees will be furloughed. Other measures...

April 9, 2020

IRONMAN Announces Changes to 2020 IRONMAN World Championship Slot Allocation

TAMPA, Fla. (April 9, 2020)– IRONMAN today announced adjustments to the slot allocations for the 2020 Vega IRONMAN® World Championship based on qualifying events that have been impacted by the COVID-19 pandemic. The IRONMAN World Championship qualifying window for the 2020 Vega IRONMAN World Championship has been officially extended from August...

April 9, 2020

United Endurance Sports Coaching Academy and CoachUp Announce Partnership

(Highlands Ranch, CO – April 9, 2020) – United Endurance Sports Coaching Academy (UESCA) today announced a new partnership with CoachUp, a leading coaching platform to over 10K coaches and 200K athletes. As a partner to UESCA, CoachUp is excited to assist UESCA coaches in growing their businesses both in terms...

April 8, 2020

Leslie Jordan, Inc., unveils new product line, and a new use for a standby staple.

Portland, OR. – Leslie Jordan, Inc., ever the leader in high-quality performance and lifestyle gear for endurance events, has another trick up their sleeve! The company’s RACE WRAPS are more than just face shields and headbands – they can be easily transformed into face masks too! Check out this video...

April 7, 2020

HYLETE Announces Regulation A Offering

Hylete, Inc., the fitness lifestyle brand based in Solana Beach, CA, announced a $12 million equity raise under a Regulation A Tier 2 offering. Hylete was founded in 2012 as a direct-to-consumer brand and had 2019 net revenues of over $12.5 million. Read more on SGBMedia.

April 7, 2020

Live Feisty Media Launches First-Ever Women’s Gravel Podcast, Girls Gone Gravel

Victoria, B.C. - April 7, 2020 - Live Feisty Media is pleased to announce the release of the first- ever women’s gravel podcast, Girls Gone Gravel. The podcast, released today, will interview female gravel cyclists with the aim of highlighting their stories and motivating other women to join the gravel...

April 7, 2020

RRCA Recommendations for Runners, Walkers, and Running Club/Crew Members

RRCA recommends, in accordance with current Federal guidelines, to cancel or postpone all events/organized group training runs/group training programs if these activities occur between now and the end of April and beyond based on local and state government regulations. With regulations and guidelines from governments and health experts regarding COVID-19...

April 7, 2020

Increasingly Events Turning to Motigo for Audio Run Experiences

Denver, Colorado – April 7, 2020 – Race day is often a time of individual accomplishment achieved during a larger social experience shared by many, and with the mass cancellation of events, runners are missing out on both. Motigo, part of the Endurance Sports Coalition and the pioneer in delivering...

April 6, 2020

Historic First Day of Racing Sees Jocelyn Mccauley (USA) Win First IRONMAN VR Pro Challenge

TAMPA, Fla. – In what has been a historic day of racing, the inaugural IRONMAN® VR™ Pro Challenge women’s race hit the virtual pavement with four professional women going head-to-head on the 90km bike portion, with Jocelyn McCauley (USA) taking the first ever victory. Utilizing Official Virtual Training partner ROUVY’s...

April 6, 2020

Bell and Giro Brands Announce Donation of 3,194 Pairs of Goggles to Healthcare Professionals on Front Lines of COVID-19 Response

Scotts Valley, CA, April 6, 2020 - Bell and Giro, major providers of outdoor sports and recreation products, today announced the donation of 3,194 protective goggles to America’s frontline healthcare workers combatting the spread of COVID-19, or coronavirus. The goggles, held and distributed at Vista Outdoor’s Rantoul, Illinois manufacturing and...

April 6, 2020

What bike shops are open during the COVID-19 response?

Portland Design Works and Chris King Precision Components have collaborated to publish an interactive map showing the hours and current status for more than a thousand retailers in the U.S. during the COVID-19 pandemic. Read more on Bicycle Retailer.

April 6, 2020

Federal Government Recognizes Bike Shops as Essential to Stay Open

For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...

April 6, 2020

ATRA Announces 2020 Theme: Climate Action

The American Trail Running Association (ATRA), has announced “Climate Action” as its theme for 2020. This important topic follows ATRA’s recent annual themes including last year’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections. ATRA’s mission is to represent...

April 6, 2020

Race Across America Cancels 2020 Race And Looks Forward To 2021

Boulder, CO (April 6, 2020)  On Friday, April 3, Race Across America (RAAM) officially notified racers, support crew and staff that the 2020 Race would be cancelled. This will be the first time since inception in 1982 that RAAM will not take place. It was decided that given current public...

April 3, 2020

New flavors of Nuun Hydration available for a limited time release

On April 1st, Seattle based clean hydration company Nuun announced the launch of two new limited-edition flavors in their Nuun Sport product family: Kona Cola and Kiwi Strawberry. Available in limited quantities and for a limited time, the flavors will be available nationwide at REI and other premium sports specialty...

April 3, 2020

Join EnMOTIVE/imATHLETE In Asking Congress for Relief for The Endurance Industry

April 3, 2020 (Chicago, IL) – The last few weeks have brought unprecedented challenges to our industry.  The rapid onset of COVID-19 has forced the immediate cancellation and postponement of every endurance event in the next few months, with more to follow. Revenue in the industry has dropped by 80-90%,...

April 2, 2020

Out of Business: Trust Performance goes under during pandemic shutdowns

A perfect storm of collapsing financial markets and manufacturing delays just put this bicycle fork manufacturer out of business. Read more on GearJunkie.

April 2, 2020

Penske Media to launch sports business publication Sportico

Penske Media Corp. announced it will launch Sportico, a digital content platform focusing on sports industry news, data, information, strategy, leadership and live media. Sportico joins the PMC portfolio, which also includes titles such as Footwear News, WWD, Variety and Rolling Stone. Read more on Footwear News.

April 2, 2020

Why Racing has a little fun with their athletes on April Fools Day

Why Racing Events had a little fun with their athletes on April Fools Day launching a new Naked Triathlon in Portland Oregon. Sherri McMillan, race director, explains “Our world is going through so much right now. Having a little chuckle is something we all need. We made our athletes laugh...