BibRave Partners with Take the Lead on 2026 Brand Refresh and Registration Launch

May 7, 2026

Powering the rollout of Take the Lead's latest chapter through registration and digital execution

Los Angeles, CA (May 7, 2026) /ENDURANCE SPORTSWIRE/ —BibRave, the leading-edge endurance and fitness marketing agency, partnered with the Take the Lead Retreat to manage the 2026 registration launch, including a cross-channel brand refresh designed to elevate the organization’s digital presence and community impact. The design refresh was led by Laura De La Cruz, an Art Director and Designer who originally built the organization’s founding visual identity and returned to guide its next chapter as it enters year five.

Registration officially opened on May 4, marking a major milestone for the running initiative co-founded by Alison Mariella Désir and Martha Garcia. The refreshed brand signals a bold new chapter for Take the Lead, reflecting its mission to cultivate diverse leadership within the running and outdoor industries.

BibRave led the rollout of the brand transformation, managing a complex, multi-platform integration that included transitioning to new social media handles, launching a new website URL, and implementing a new email handle. The work also included coordinating design updates across all digital channels in partnership with creative resources, as well as developing and executing all marketing communications tied to the brand refresh and registration launch, including website content, registration platform updates, social media assets, and email campaigns.

“Take the Lead has always been about creating space and opportunity for leaders in the running and outdoor industries who have historically been underserved,” said Alison Mariella Désir, Co-Founder of Take the Lead. “This refresh brings new energy to that mission and ensures our platform reflects the vibrancy and impact of our community.”

“A brand refresh isn’t about starting over, it’s about knowing when to breathe new energy into something that’s already working,” added Martha M. Garcia, Co-Founder of Take the Lead. “Laura understood the soul of Take the Lead from the very beginning and brought that same care to evolving it, helping us define the guardrails that keep our identity intact as we grow. And BibRave brought it all to life across every touchpoint seamlessly. This is Take the Lead growing into itself, and continuing to lead the change we’ve always been inspired to see.”

Executing a transition of this scale required seamless coordination across platforms and stakeholders, ensuring brand consistency while minimizing disruption, a process BibRave managed end-to-end.

“Take the Lead is an incredibly important force in the running community, and we’re honored to help bring this next chapter to life,” said Jessica Murphy, Co-Founder of BibRave. “This work goes beyond a visual refresh. It is about building a strong, scalable foundation that supports TTL’s continued growth and impact.”

The 2026 Take the Lead Retreat, presented by On, will take place September 20–22 in Los Angeles, California, bringing together leaders from across the running community for a weekend of connection, movement, and leadership development. Participants can learn more and register at www.taketheleadretreat.com.

About The Take The Lead Retreat

Take the Lead is a leadership retreat for the running and outdoor industry that brings together professionals, brand leaders, and community builders to strengthen connections, develop leadership skills, and shape a more collaborative future.

About BibRave

BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With over a decade of experience building and managing influencer and ambassador communities for brands of all sizes, BibRave brings a team of strategic social media, creative, and community-focused experts.

BibRave also crafts bold and memorable experiential campaigns and experiences, developing creative activations and in-person moments while managing ideation, project management, procurement, execution, and inter-agency coordination.

In addition, BibRave delivers best-in-class digital marketing services, including email marketing, social media strategy and management, content creation, and campaign analytics, helping brands connect with audiences through authentic, performance-driven messaging.