BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 20, 2025
HydraPak Continues Leadership in Race Waste Reduction by Commissioning Study Confirming the Efficacy of Refillable Cup Systems
Oakland, CA (August 20, 2025) /ENDURANCE SPORTSWIRE/ — Deepening their commitment to sustainability, HydraPak, the global leader in performance hydration, commissioned Marcel Altenburg MSC MA, a renowned crowd dynamics expert, to conduct a first-of-its-kind aid station logistics and racer flow analysis. The study focused on comparing the efficiency of HydraPak’s Sustainable...
August 20, 2025
UESCA and Kinesis Partner to Elevate Strength Training Education in Endurance Sports
Highlands Ranch, CO /ENDURANCE SPORTSWIRE/ - The United Endurance Sports Coaching Academy (UESCA), the global leader in endurance sports education, is excited to announce a partnership with Kinesis, the premier strength training platform specifically designed for endurance athletes. This collaboration marks a significant step forward in the integration of strength...
August 19, 2025
From Cafe to Table: Skratch Labs Evolves Its Flagship Boulder Space
Boulder, CO (August 19, 2025) /ENDURANCE SPORTSWIRE/– Skratch Labs, the Boulder-based leader in performance nutrition, has officially opened the doors to its new restaurant and flagship store: Skratch Labs Table. After years of fueling Boulder on Pearl Street, the brand has relocated and reimagined its cafe as a full-service restaurant...
August 19, 2025
SHA, Whoop Bring Wearable Tech to Wellness Tourism
SHA, the upscale health and longevity resort with locations in Spain and Mexico, and a UAE property set to open in 2027, is partnering with wearable leader Whoop to integrate real-time data into its high-performance health program. Athletech NEWS
August 19, 2025
Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology
NEW YORK, NY (August 19, 2025) /ENDURANCE SPORTSWIRE/ - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...
August 19, 2025
Superfeet Unveils Sport Ultralight Insole: Featherlight Support and Stability for Sport Athletes
FERNDALE, Wash. (Aug. 19, 2025) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, introduces the Sport Ultralight, a light, yet responsive insole designed specifically for tight-fitting footwear like soccer and football cleats, court shoes and gym trainers, extending Superfeet’s best-in-class performance to sport-focused athletes who demand unrivaled speed,...
August 19, 2025
CheckPointSpot signs new long-term partnership with MYLAPS to deploy best-in-class timing technology in Southeast Asia
HAARLEM / SELANGOR (August 19, 2025) ENDURANCE SPORTSWIRE/ – CheckPointSpot, ASEAN's (Association of Southeast Asian Nations) premier race technology provider, has announced a long-term partnership with MYLAPS, the global leader in sports timing technology. This agreement makes CheckPointSpot among the first in ASEAN to deploy MYLAPS' latest BibTag Smart Decoders...
August 18, 2025
New ruling will add steel tariff costs to imported e-bikes and trainers
The steel used in e-bikes, indoor trainers, exercycles and some hand tools is now subject to the Trump administration's Section 232 tariffs, which are up to 50%. An unpublished notice from a Department of Commerce bureau lists hundreds of HTUS import codes for steel derivative product categories that are now...
August 15, 2025
Y11 Sport and Media Secures Global Master License to Promote and Operate The Color Run™
LOS ANGELES (August 15, 2025) /ENDURANCE SPORTSWIRE/ – Y11 Sport and Media, a global sports entertainment and lifestyle company, has secured the exclusive worldwide master license to promote and operate The Color Run from event company Bigsley, owners and creators of the fun run series. The relaunch will be led...
August 15, 2025
British Triathlon and TrainingPeaks Extend Long-Standing Partnership
Louisville, Colo. /ENDURANCE SPORTSWIRE/ - British Triathlon and TrainingPeaks are extending their long-standing partnership, with TrainingPeaks continuing as the official training software supplier to British Triathlon through to the Los Angeles 2028 Games. Since the partnership began in 2014, TrainingPeaks’ software has played a key role in supporting British Triathlon’s...
Follow us on
