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April 24, 2025

Supertri Launches Athlete Advisory Group

LONDON, UK (April 24, 2025) /ENDURANCE SPORTSWIRE/ - Supertri can today announce the launch of its Athlete Advisory Group (AAG), with a host of world class triathletes providing Supertri with advice and guidance on issues which affect athletes and the wider ecosystem of the sport. The AAG will play a key...

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Triathlon

April 24, 2025

Sweet Protection Adds Industry Veteran Jon Jay as New Brand Marketing Manager

(BOULDER, CO ) /ENDURANCE SPORTSWIRE/- Sweet Protection, the industry leader in high-performance helmets and goggles, announced today that it has named Jon Jay as its new Brand Marketing Manager for North America, adding an industry veteran with extensive experience as the company continues to expand its footprint in the United...

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April 23, 2025

Mount to Coast™ Taps Olympian Ben Blankenship to Join US Leadership Team

HONG KONG (April 23, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, today announced that it has named Ben Blankenship as Sports & Product Engagement Manager. The first officially signed athlete after the brand’s global launch last year,...

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Running

April 23, 2025

truefuels Pre-Order Now Live

London, UK - 23 April 2025: The wait is nearly over to fuel like one of triathlon’s greats - Alistair Brownlee has officially opened pre-orders for his nutrition brand, truefuels, with exclusive incentives available for early customers. truefuels is based on what Alistair felt he always needed, but never managed...

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April 23, 2025

TrainingPeaks Named Official Training Platform for Five Life Time Athletic Events, Including Iconic Life Time Leadville Trail 100 Run

Louisville, Colo. (April 23, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, has been named the official training platform for five Life Time endurance events, including the legendary Life Time Leadville Trail 100 Run presented by La Sportiva. Additional events include the Life Time...

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April 23, 2025

Injinji Introduces Performance Shirt Collection

SAN DIEGO, Calif. (April 23, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ with nearly three decades of experience designing high-quality performance socks, is proud to announce the launch of its Performance Shirt Collection, designed with Injinji’s community of runners, hikers, and adventurers in mind....

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April 22, 2025

BOA Technology CEO Honored as 9NEWS Leader of the Year

Denver, CO (April 22, 2025) /ENDURANCE SPORTSWIRE/ - 9NEWS and the Denver Metro Chamber Leadership Foundation announced Shawn Neville, CEO of BOA Technology, makers of the BOA® Fit System, as the 2025 9NEWS Leader of the Year. Neville received the prestigious recognition for his outstanding commitment to community service and...

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