BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 19, 2025
Whoop Enters Wellness Real Estate With Dubai Developer
As wellness becomes an increasingly valuable selling point in real estate, tourism and in the workplace, the next phase may be more personal — and wearable. Wearable company Whoop has partnered with Wasl Group, one of Dubai’s largest real estate developers, to bring biometric data directly into residential communities. Athletech News
December 19, 2025
Nike Shows Signs of Recovery in North America, Faces Continued Headwinds in China
Nike released its second-quarter fiscal 2026 financial results Thursday afternoon, reporting revenue of $12.4 billion, a 1% increase on a reported basis and flat on a currency-neutral basis compared to the same period last year. The company’s performance varied by region with North America recovering while challenges persist in Greater China....
December 19, 2025
Asics Establishes ‘Institute of Sport Science’ Research Hub at the University of Michigan
Asics is setting up its own research hub in the U.S. through a new partnership with the University of Michigan. The Japanese sports brand said on Friday that it has signed a $25 million multi-year strategic research agreement with the university to establish the Asics Institute of Sport Science America. The company added...
December 18, 2025
Life Time’s Leadville Event Lotteries Amplified with Let’s Do This Technology
SAN FRANCISCO, Calif. (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Do This, the AI registration platform specialized for endurance events, has announced that Life Time, the nation’s premier healthy lifestyle brand, has officially joined their platform as their newest major U.S. client amid historic demand for their events. The Let’s...
December 18, 2025
Event Southwest Celebrates 14th Year Producing BMW Dallas Marathon Weekend: Delivering Logistics for 31,000 Runners and 40+ On-Course Activations
DALLAS, TEXAS (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Event Southwest, a leading event production and logistics firm, today announced the highly successful management and production of the 54th running of the BMW Dallas Marathon Weekend. Marking the company’s 14th consecutive year producing the iconic event, the weekend mobilized all aspects...
December 17, 2025
Electric Bike Co. assets sale includes IP, custom-bike ordering site, tooling and more
The assets of Electric Bicycle Co., which filed for Chapter 7 bankruptcy in October, are being sold this winter. They include the brand and other intellectual property, including a website that allows consumers to order custom e-bikes. The sale also includes inventory and manufacturing equipment. EBC sold more than 25,000 e-bikes...
December 17, 2025
Rad Power Bikes has a new CEO, its fourth in three years
Rad Power Bikes has a new CEO as it trims its executive roster during the Chapter 11 bankruptcy proceedings, according to a brand spokesperson. Chief Financial Officer Angelina "Angy" Smith has been elevated to the position after joining the company in April. She previously was CFO of TrovaTrip, a group...
December 17, 2025
Dopers are evading detection, says AIU chair
Speaking on behalf of the Athletics Integrity Unit, David Howman recently warned at the World Conference on Doping in Sport that the anti-doping system has 'stalled', is failing to detect enough elite cheats and needs significant improvements. Howman delivered the message during his appearance at the event held in Busan,...
December 17, 2025
Former Crankbrothers CEO leads acquisition of Extreme Racing Shox
A group of private strategic investors led by former Crankbrothers CEO Gaspare Licata has acquired a majority stake in Extreme Racing Shox (EXT), Italian manufacturer of high-performance suspension systems for bicycle and motorsports applications. The move follows the passing of EXT founder and technical director Franco Fratton in April 2025....
December 17, 2025
ShowcasedhDrop and The Feed Partner to Provide Accessible Sweat Testing for Athletes
December 17, 2025 /ENDURANCE SPORTSWIRE/ - hDrop, the reusable hydration monitoring device designed for endurance athletes, is now officially available for purchase on The Feed, one of the most trusted platforms for performance nutrition and training essentials. This new distribution channel marks a strategic milestone for hDrop, aligning the device with...
