BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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September 27, 2021
Bare Performance Nutrition Expands Austin Campus
AUSTIN, TX (September 27, 2021) — Fitness, training and performance brand Bare Performance Nutrition announced their acquisition of nearly an additional 20,000 square foot of storage and warehouse property in Chandler Creek Business Park, off of Eagle’s Nest Street. The acquisition marks the brand’s largest expansion since its launch in...
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September 27, 2021
NordicTrack-owner iFIT targets valuation of nearly $7 bln in U.S. IPO
IFIT Health & Fitness Inc, owner of the NordicTrack fitness brand, is looking to raise as much as $646.15 million through a U.S. initial public offering, valuing the company at $6.61 billion, according to a regulatory filing on Monday. Reuters
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September 27, 2021
Specialized buys McLain Cycle & Fitness, other purchases rumored
After 44 years in business, Bob and Kris McLain have sold McLain Cycle & Fitness to Specialized Bicycle Components. Specialized has not confirmed the purchase and has declined to comment on this or other recent retail acquisitions. But industry sources tell BRAIN the company has purchased, or is close to...
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September 24, 2021
INCUS Performance appoint new Sales Manager, Vijay Ramburuth
INCUS Performance (https://www.incusperformance.com/) is excited to announce that Vijay Ramburuth has been appointed as the team’s new Sales Manager. Vijay will be responsible for introducing the INCUS platform to clubs, coaches and teams far and wide as well as being the first port of call for sales contact. INCUS Performance’s...
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September 24, 2021
ShowcasedP3R Joins Greater Pittsburgh Community Food Bank Sports and Media Coalition
PITTSBURGH (Sept. 24, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – is honored to share that it has joined the Greater Pittsburgh Community Food Bank’s new initiative aimed at ending childhood hunger. The Sports and Media Coalition is a collaborative...
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September 23, 2021
Nike Misses Q1 Revenue Estimates, Shares Fall
Overall, the athletic giant on Thursday reported growth, with revenues for the quarter at $12.2 billion, up 16% year over year. However, this fell short of estimates of $12.46 billion in revenues from a survey of analysts. Net income was $1.9 billion, up 23% year over year, with diluted earnings per...
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September 23, 2021
Colnago Becomes First Cycling Manufacturer To Adopt Digital Product Passport Powered By Blockchain
Beginning with the bike that will be raced by 2020 and 2021 Tour de France champion, Tadej Pogačar this coming Sunday at the 2021 UCI Road Racing World Championship in Belgium, Colnago will integrate blockchain technology into its new bicycles. As the first manufacturer to link its physical products to a virtual, distributed...
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September 23, 2021
Why aren’t more big bike firms tracking their environmental impact?
Trek, one of the world’s biggest bicycle brands, recently released its sustainability report for 2021. Remarkably, this appears to be the first time a major bike company has published such a document. While some other manufacturers make broad sustainability pledges or tout their success in reducing packaging waste, Trek’s report...
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September 22, 2021
ShowcasedTrainerRoad Announces Hiring of New CFO, VP of Engineering, and New International Office
RENO, Nevada (September 22, 2021) /ENDURANCE SPORTSWIRE/-- TrainerRoad, cycling’s most complete & effective training system and market leader in making athletes faster, announced the hiring of Madelein Van Zyl as its new Chief Financial Officer (CFO), Stephanie Simons as Vice President (VP) of Engineering, and the opening of an international...
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September 22, 2021
PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action
BOULDER, COLO (Sept. 22, 2021) /ENDURANCE SPORTSWIRE/-- PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at a Time Campaign and the accompanying Great Climate Bike Challenge empower individual riders, businesses and...
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September 21, 2021
How to Improve SEO for Your Event Website
Events are a great way to bring people together in a shared experience. Whether you’re organizing a race, concert, festival, tradeshow, or conference, you’re working hard to organize an event your attendees will enjoy. But what does all of that time and effort mean if people don’t know about it?...
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September 21, 2021
How Nike Became the Most Marketable Athletic Brand, According to SportsPro
The Swoosh earned the top spot for the second year in a row, beating out Adidas and Emirates, which placed second and third, respectively. For this year’s ranking, the company analyzed postings from more than 30,000 organizations and athletes for the period of August 15, 2020 to August 15, 2021....
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September 21, 2021
Rowing start-up Hydrow scores fresh financing from Lizzo, Justin Timberlake, as at-home fitness competition heats up
Hydrow, the maker of a connected rowing machine, said Tuesday it has secured nearly $200 million in financing after its latest funding round with celebrity backers including Lizzo and Justin Timberlake. Founder and Chief Executive Bruce Smith said a portion of the funding will be used to make sure it...
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September 20, 2021
Peloton Expanding Into Hotels, Health Clubs
The fitness leader is leveraging April’s $420 million acquisition of Precor — which supplies workout machines to hotels, health clubs, and universities — to get hotel guests and others to sample its offerings. FOS
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September 20, 2021
Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care
SANTA MONICA, Calif., Sept. 20, 2021 – Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body –...
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September 18, 2021
Leadville Race Series Podcast Grit, Guts and Determination Now Available
LEADVILLE, Colo., Sept. 18 2021 – Life Time, the premier healthy lifestyle brand, today announced the launch of Grit, Guts and Determination: The Leadville Race Series Podcast. Hosted by Cole Chlouber, son of Leadville Race Series co-founder Ken Chlouber, each episode highlights inspirational, historical, and transformative experiences that comprise the...
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September 17, 2021
Leadership Change at Mammut Sports Group AG
Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...
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September 16, 2021
Court of Arbitration for Sport (CAS) releases official report on Salazar ban
While the report seemed to cast some doubt on the appropriateness of the bans, while still upholding them, CAS ruled that Salazar had committed three anti-doping rule violations, including possession of testosterone, complicity in Brown’s administration of a prohibited method and tampering with the doping control process with respect to the...
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September 16, 2021
Don’t look back, Peloton—Apple might be gaining on you
Apple’s Fitness+ is taking on a decided Peloton vibe. But rather than readying itself to make its own exercise equipment, Apple is after something bigger. Fast Company
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September 16, 2021
TrainerRoad Announces Adaptive Training Open Beta and Free Trial, Providing Cyclists Early Access to the Future of AI-Powered Training
RENO, Nevada (September 16, 2021) – TrainerRoad, cycling’s most complete & effective training system and the market leader in making athletes faster, is excited to announce the open beta availability of their new Adaptive Training system, offering personalized training powered by advanced machine learning for every cyclist. TrainerRoad now offers...
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September 16, 2021
Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering
BOULDER, Colo., September 16, 2021 – Outside Inc.––the world's leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of...
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September 16, 2021
Running legend and global health and wellness advocate Meb Keflezighi joins Kilter Board of Advisors to connect active lifestyles with important causes
MADISON, WI (September 16, 2021) -- Meb Keflezighi, the only athlete ever to win the Boston and New York City Marathons and an Olympic marathon medal, will join the Kilter Board of Advisors, it was announced today by Seth Braddock, Kilter Founder & CEO. The newly created Kilter Board of...
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September 16, 2021
L39ION of Los Angeles and the City Of Sacramento Announce The Inaugural Downtown Cycling Event – Into The Lion’s Den Powered By SRAM
SACRAMENTO (September 16, 2021) – The fastest criterium cyclists in the U.S. will come together in downtown Sacramento to compete for a $100,000 prize purse at the inaugural Into the Lion’s Den powered by SRAM race and cycling festival on Saturday, October 30, 2021. Cycling fans will enjoy an exciting...
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September 15, 2021
HOKA ONE ONE® Introduces the Next Iteration of Popular Bondi Line—The All-New Bondi X
GOLETA, Calif.), September 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), will release the brand-new Bondi X at HOKA.com and retailers nationwide on October 1, 2021. The Bondi X is designed to provide an even more efficient, propulsive ride to the original max-cushion road shoe....
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September 15, 2021
On Running Shoemaker’s IPO Beats Target to Raise $746 Million
The maker of On Running performance shoes priced its U.S. initial public offering above a marketed range to raise $746 million. On Holding AG and some of its investors sold 31.1 million shares for $24 each on Tuesday, according to a statement confirming an earlier report by Bloomberg News. The company had...