September 27, 2021

Bare Performance Nutrition Expands Austin Campus

AUSTIN, TX (September 27, 2021) — Fitness, training and performance brand Bare Performance Nutrition announced their acquisition of nearly an additional 20,000 square foot of storage and warehouse property in Chandler Creek Business Park, off of Eagle’s Nest Street. The acquisition marks the brand’s largest expansion since its launch in...

September 27, 2021

NordicTrack-owner iFIT targets valuation of nearly $7 bln in U.S. IPO

IFIT Health & Fitness Inc, owner of the NordicTrack fitness brand, is looking to raise as much as $646.15 million through a U.S. initial public offering, valuing the company at $6.61 billion, according to a regulatory filing on Monday. Reuters

September 27, 2021

Specialized buys McLain Cycle & Fitness, other purchases rumored

After 44 years in business, Bob and Kris McLain have sold McLain Cycle & Fitness to Specialized Bicycle Components. Specialized has not confirmed the purchase and has declined to comment on this or other recent retail acquisitions. But industry sources tell BRAIN the company has purchased, or is close to...

September 24, 2021

INCUS Performance appoint new Sales Manager, Vijay Ramburuth

INCUS Performance (https://www.incusperformance.com/) is excited to announce that Vijay Ramburuth has been appointed as the team’s new Sales Manager. Vijay will be responsible for introducing the INCUS platform to clubs, coaches and teams far and wide as well as being the first port of call for sales contact. INCUS Performance’s...

September 24, 2021

Showcased

P3R Joins Greater Pittsburgh Community Food Bank Sports and Media Coalition

PITTSBURGH (Sept. 24, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – is honored to share that it has joined the Greater Pittsburgh Community Food Bank’s new initiative aimed at ending childhood hunger. The Sports and Media Coalition is a collaborative...

September 23, 2021

Nike Misses Q1 Revenue Estimates, Shares Fall

Overall, the athletic giant on Thursday reported growth, with revenues for the quarter at $12.2 billion, up 16% year over year. However, this fell short of estimates of $12.46 billion in revenues from a survey of analysts. Net income was $1.9 billion, up 23% year over year, with diluted earnings per...

September 23, 2021

Colnago Becomes First Cycling Manufacturer To Adopt Digital Product Passport Powered By Blockchain

Beginning with the bike that will be raced by 2020 and 2021 Tour de France champion, Tadej Pogačar this coming Sunday at the 2021 UCI Road Racing World Championship in Belgium, Colnago will integrate blockchain technology into its new bicycles. As the first manufacturer to link its physical products to a virtual, distributed...

September 23, 2021

Why aren’t more big bike firms tracking their environmental impact?

Trek, one of the world’s biggest bicycle brands, recently released its sustainability report for 2021. Remarkably, this appears to be the first time a major bike company has published such a document. While some other manufacturers make broad sustainability pledges or tout their success in reducing packaging waste, Trek’s report...

September 22, 2021

Showcased

TrainerRoad Announces Hiring of New CFO, VP of Engineering, and New International Office

RENO, Nevada (September 22,  2021) /ENDURANCE SPORTSWIRE/-- TrainerRoad, cycling’s most complete & effective training system and market leader in making athletes faster, announced the hiring of Madelein Van Zyl as its new Chief Financial Officer (CFO), Stephanie Simons as Vice President (VP) of Engineering, and the opening of an international...

September 22, 2021

PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action

BOULDER, COLO (Sept. 22, 2021) /ENDURANCE SPORTSWIRE/-- PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at a Time Campaign and the accompanying Great Climate Bike Challenge empower individual riders, businesses and...

September 21, 2021

How to Improve SEO for Your Event Website

Events are a great way to bring people together in a shared experience. Whether you’re organizing a race, concert, festival, tradeshow, or conference, you’re working hard to organize an event your attendees will enjoy. But what does all of that time and effort mean if people don’t know about it?...

September 21, 2021

How Nike Became the Most Marketable Athletic Brand, According to SportsPro

The Swoosh earned the top spot for the second year in a row, beating out Adidas and Emirates, which placed second and third, respectively. For this year’s ranking, the company analyzed postings from more than 30,000 organizations and athletes for the period of August 15, 2020 to August 15, 2021....

September 21, 2021

Rowing start-up Hydrow scores fresh financing from Lizzo, Justin Timberlake, as at-home fitness competition heats up

Hydrow, the maker of a connected rowing machine, said Tuesday it has secured nearly $200 million in financing after its latest funding round with celebrity backers including Lizzo and Justin Timberlake. Founder and Chief Executive Bruce Smith said a portion of the funding will be used to make sure it...

September 20, 2021

Peloton Expanding Into Hotels, Health Clubs

The fitness leader is leveraging April’s $420 million acquisition of Precor — which supplies workout machines to hotels, health clubs, and universities — to get hotel guests and others to sample its offerings. FOS

September 20, 2021

Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care

SANTA MONICA, Calif., Sept. 20, 2021 – Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body –...

September 18, 2021

Leadville Race Series Podcast Grit, Guts and Determination Now Available

LEADVILLE, Colo., Sept. 18 2021 – Life Time, the premier healthy lifestyle brand, today announced the launch of Grit, Guts and Determination: The Leadville Race Series Podcast. Hosted by Cole Chlouber, son of Leadville Race Series co-founder Ken Chlouber, each episode highlights inspirational, historical, and transformative experiences that comprise the...

September 17, 2021

Leadership Change at Mammut Sports Group AG

Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...

September 16, 2021

Court of Arbitration for Sport (CAS) releases official report on Salazar ban

While the report seemed to cast some doubt on the appropriateness of the bans, while still upholding them, CAS ruled that Salazar had committed three anti-doping rule violations, including possession of testosterone, complicity in Brown’s administration of a prohibited method and tampering with the doping control process with respect to the...

September 16, 2021

Don’t look back, Peloton—Apple might be gaining on you

Apple’s Fitness+ is taking on a decided Peloton vibe. But rather than readying itself to make its own exercise equipment, Apple is after something bigger. Fast Company

September 16, 2021

TrainerRoad Announces Adaptive Training Open Beta and Free Trial, Providing Cyclists Early Access to the Future of AI-Powered Training

RENO, Nevada (September 16, 2021) – TrainerRoad, cycling’s most complete & effective training system and the market leader in making athletes faster, is excited to announce the open beta availability of their new Adaptive Training system, offering personalized training powered by advanced machine learning for every cyclist. TrainerRoad now offers...

September 16, 2021

Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering

BOULDER, Colo., September 16, 2021 – Outside Inc.––the world's leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of...

September 16, 2021

Running legend and global health and wellness advocate Meb Keflezighi joins Kilter Board of Advisors to connect active lifestyles with important causes

MADISON, WI (September 16, 2021) -- Meb Keflezighi, the only athlete ever to win the Boston and New York City Marathons and an Olympic marathon medal, will join the Kilter Board of Advisors, it was announced today by Seth Braddock, Kilter Founder & CEO. The newly created Kilter Board of...

September 16, 2021

L39ION of Los Angeles and the City Of Sacramento Announce The Inaugural Downtown Cycling Event – Into The Lion’s Den Powered By SRAM

SACRAMENTO (September 16, 2021) – The fastest criterium cyclists in the U.S. will come together in downtown Sacramento to compete for a $100,000 prize purse at the inaugural Into the Lion’s Den powered by SRAM race and cycling festival on Saturday, October 30, 2021. Cycling fans will enjoy an exciting...

September 15, 2021

HOKA ONE ONE® Introduces the Next Iteration of Popular Bondi Line—The All-New Bondi X

GOLETA, Calif.), September 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), will release the brand-new Bondi X at HOKA.com and retailers nationwide on October 1, 2021. The Bondi X is designed to provide an even more efficient, propulsive ride to the original max-cushion road shoe....

September 15, 2021

On Running Shoemaker’s IPO Beats Target to Raise $746 Million

The maker of On Running performance shoes priced its U.S. initial public offering above a marketed range to raise $746 million. On Holding AG and some of its investors sold 31.1 million shares for $24 each on Tuesday, according to a statement confirming an earlier report by Bloomberg News. The company had...