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January 23, 2025

Wild Rye Launches Rebrand to Reinforce Brand’s Direction

Sun Valley, ID (Jan. 23, 2025) /ENDURANCE SPORTSWIRE/ -  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, kicks off the new year with a fresh rebrand, featuring a bold new logo that celebrates the strength and duality of women....

Business

Press Releases

January 23, 2025

Professional Triathlon Organisation Announces Partnership With World Triathlon And Lievin Triathlon Club For Indoor World Cup

London, UK (January 23, 2025) /ENDURANCE SPORTSWIRE/ -  Building on the success of their collaboration for the T100 Triathlon World Tour, the Professional Triathletes Organisation (PTO) and World Triathlon announced today a partnership with the Indoor World Cup Lievin to create a race that will be part of the World...

Business

Press Releases

Triathlon

January 23, 2025

ROKA Welcomes Four New Athletes and Adventurers, Amplifying Its Commitment to Gravel Racing and Adventure Cycling

Austin, TX - January 23, 2025 /ENDURANCE SPORTSWIRE/ - ROKA, the leader in performance eyewear for active people, proudly announces its strategic partnership with a group of elite athletes at the forefront of professional gravel racing and adventure cycling. ROKA welcomes Keegan Swenson, Lael Wilcox, Matt Beers and Sofía Gomez...

Business

Cycling

Press Releases

Sponsorship

January 23, 2025

United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing

FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /EDURANCE SPORTSWIRE/ -  United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of Marketing & DTC of Weber, LLC, and has also held senior marketing leadership roles at...

Business

Press Releases

January 22, 2025

Jogology adds new Northeast sales representative

WAKE FOREST, N.C. (January 22, 2025) /ENDURANCE SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast. Crosby joins Jogology with an impressive running pedigree and more than a decade of experience...

Business

Press Releases

January 22, 2025

KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025

UK (January 22, 2025) /ENDURANCE SPORTSWIRE/ -  Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull - BORA - hansgrohe. KOO Eyewear and Red Bull - BORA - hansgrohe kick started their 2025 race calendar with the...

Business

Cycling

Press Releases

Sponsorship

January 22, 2025

Gran Fondo World Tour® Series Expands to Japan with the Tour de Yabakei

Nakatsu, Japan (January 22, 2025) /ENDURANCE SPORTSWIRE/ – The Gran Fondo World Tour® (GFWT®) Series is proud to announce its arrival in Japan with the exciting addition of the Tour of Yabakei, scheduled to take place on May 11, 2025. This marks a significant milestone in GFWT®’s expansion efforts in...

Business

Cycling

Events

Press Releases

January 22, 2025

Running USA Introduces New HR Services for Members

(January 22, 2025) /ENDURANCE SPORTSWIRE/ — Running USA is excited to announce a valuable new benefit for its members: access to a human resources professional with extensive experience in the running industry. Starting this April, members will have the opportunity to collaborate with an HR expert on a variety of...

Business

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Trade Shows

January 22, 2025

Shimano Extends Sponsorship of U23 Entries to Gran Fondo National Series Cycling Events

(Gettysburg, PA – January 22, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Shimano has extended their sponsorship that encourages riders under 23 years of age (U23) to register for Gran Fondo National Series events at 50% off. This sponsorship bolsters the long-term partnership between the Series...

Business

Cycling

Events

Press Releases

Sponsorship