May 18, 2021

Equinox Shifts Business Plan, Scores Big With App

Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News

May 18, 2021

Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast

San Diego, CA – May 18, 2021 –  Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...

May 18, 2021

InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers

CAMBRIDGE, Mass.— May 18, 2021—  InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...

May 18, 2021

Endurance Sports Leader Spartan Develops Technical, High-Performance Trail Running Shoe with Craft Sportswear

BOSTON, Mass. – Following the release of its highly-anticipated, best-in-class obstacle course racing shoe, the Spartan RD Pro by Craft, the world’s leader in endurance sports and extreme wellness went back to the lab with its performance apparel and footwear partner to create a technical, high-performance trail running shoe, the...

May 18, 2021

Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection

LOS ANGELES (May 18, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult helmet in four distinctive colorways, corresponding bicycle bells and a variety of sticker packs to...

May 17, 2021

Airstream Adventures Northwest Partners with National Forest Foundation

Seattle, WA. (May 17,2021) - Airstream Adventures Northwest  (AANW), the nation’s largest exclusive Airstream dealer group, today announces their partnership with the National Forest Foundation (NFF), the congressionally-chartered nonprofit arm working to improve the health of the National Forest System. Through this partnership, AANW will sponsor the planting of 120,001...

May 17, 2021

European equity fund acquires a third of Selle Royal Group

Selle Royal S.p.A., — which produces and markets saddles and accessories under the Selle Royal, Fizik, Crank Brothers, Brooks and PedalEd brands — has received a major investment from the Wisequity V Fund. The fund has acquired a one-third share in the company. Bicycle Retailer

May 17, 2021

New $3.3M Seed Pumps Up DeltaTrainer’s Platform

DeltaTrainer, a one-on-one remote personal training company, raised $3.3 million in a round of seed funding to boost development of its platform and wearable technology. The Pittsburgh-based company founded in 2018 provides fitness training based on tracking a user’s movements via Apple Watch motion analysis. Crunchbase

May 14, 2021

Authentic Brands Group Reportedly Offers $1B For Reebok

Adidas has been trying to offload Reebok since December. And now, Authentic Brands Group, owner of Sports Illustrated and athletic apparel and equipment brands like Airwalk, Prince Sports, Tapout, and Volcom, reportedly made an offer to buy Reebok for $1 billion. Front Office Sports

May 14, 2021

100% Signs Ken Block as Their Newest Visionary

SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media...

May 13, 2021

Nike Reveals Details Into When Employees Will Return to HQ

The company said its plan is location-specific and includes a “3-2 flexible work model.” With this model, Nike said employees may work remotely up to two days a week. Nike said it expects employees to work from the office three days a week, however those plans are dependent upon local...

May 13, 2021

Incus Performance Look to Expand Their Workforce to Continue to Shape the Future of Fitness Technology

Following the great success of a recent investment round, the team at INCUS Performance have announced plans for further rapid growth with the addition of twelve new roles within their team. They are recruiting for multiple positions, spanning across sales, e-commerce, data science, cloud engineering and app development, to accelerate...

May 12, 2021

Marmot Chooses Joy Over Suffering

Rohnert Park, Calif. – Marmot wants the outdoor industry to stop selling suffering. It’s time to reach new consumers and celebrate the real reason we all go outdoors: fun and friends. Marmot has completely refreshed, revamped and reinvented the category. Their Spring 2022 line looks like nothing else in the...

May 12, 2021

Asics Sees Q1 Sales Climb 25 Percent

Asics Corporation reported sales rose 24.8 percent in the first quarter. Sales in the North America region rose 20.1 percent on e-commerce gains and the region returned to profitability. Gross profit increased 32.3 percent due to the impact of the increase in net sales as well as a decrease in...

May 12, 2021

Merrell, Saucony Lead the Way for Wolverine Even as Overall Sales Fall Short of Expectations

For the three months ended April 3, revenues rose 16.3% to $510.7 million, compared with analysts’ expectations of $511.8 million. By brand, sales at Merrell improved nearly 25%, while Saucony surged close to 60%. Footwear News

May 12, 2021

GSI Outdoors Launches Sustainability Partnership with Seatrees

Spokane, Wash. — GSI Outdoors today announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees, an organization full of great people doing outstanding work to help reverse climate change, is a company that not only aligns...

May 11, 2021

USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award

COLORADO SPRINGS, Colo. — USA Triathlon and Elk Grove Village, an Illinois municipality and the organization’s Exclusive Entrepreneur Community, today announced that 4 Star Endurance, LLC, has been named as the first-ever recipient of the Elk Grove Village-USA Triathlon Entrepreneur/Business Plan of the Year Award. The inaugural award is one...

May 11, 2021

Nautilus Rides Home Fitness Boom To Record Results

Nautilus Inc. delivered record-breaking results for the second straight quarter to produce the highest revenue quarter in the company’s 35-year history. In the quarter ended March 31, revenue was up 120 percent to $206 million. In February, Nautilus provided guidance calling for growth of 55 percent to 75 percent. SGB Media

May 11, 2021

Jaybird Announces Partnership With U.S. Soccer Champion, Kelley O’Hara

PARK CITY, Utah — May 11, 2021 — Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional U.S. soccer player, Kelley O’Hara. The two-time FIFA Women’s World Cup champion and Olympic gold medalist currently plays for the Washington Spirit in the...

May 11, 2021

Sun Valley Company Announces Pete Sonntag as Vice President and General Manager

Sun Valley, ID, (May 11, 2021)- Sun Valley Company announces the appointment of Pete Sonntag as Vice President and General Manager of Sun Valley Resort, effective June 7, 2021, reporting into Bruce Fery, CEO of Grand America Hotels & Resorts. In his new role, Sonntag will be responsible for all day-to-day...

May 11, 2021

Snowbasin Resort Announces Summer 2021 Schedule with Outdoor Fun for the Entire Family

Huntsville, UTAH (May 11, 2021) –Snowbasin Resort announced its summer 2021 schedule today with a lineup of fun for the entire family with outdoor adventures, mountain top dining and an outdoor concert series. The resort will officially kick off the summer season on June 12 with lift served hiking and...

May 10, 2021

TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science

TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that its partner company, Nuun (the “Company”), an innovative hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Businesswire

May 10, 2021

As Nike Sales Fall in China, Competitors Cash In

Sportswear competitors Anta and Li Ning are seeing record sales and both are reportedly in the running to buy Reebok from adidas. Front Office News

May 10, 2021

Dorel Sports sees Q1 revenue increase by 43.6%

Dorel Sports has delivered its eighth consecutive quarter of revenue growth, with first-quarter revenue increasing to $270.3 million – an increase of $82.1 million or 43.6% from $188.2 million last year. bikebiz

May 9, 2021

deboer wetsuits partners with 8x IRONMAN and IRONMAN 70.3 Champion, Amelia Rose Watksinson

Stamford, CT, Release: May 10, 2021 - deboer wetsuits is thrilled to announce a partnership with Amelia Rose Watkinson.  In an abbreviated 2020 race season Rose Watkinson was undefeated in Australia, taking titles at Ironman Cairns, Ironman 70.3 Sunshine Coast, and Hervey Bay 100.  In 2021 Rose Watkinson has remained...