June 14, 2021

AWOL proves that Live Photos are here to stay

Last weekend’s iconic AJ Bell 2021 World Triathlon Leeds was a model of COVID-compliant elite and mass participation racing and entertainment held in stunning weather in Roundhay Park, Leeds, paving the way for the post-COVID return to mass participation. A team from British event technology company AWOL were deployed, providing...

June 12, 2021

Danish safety video is the best PSA we’ve seen promoting bicycle helmets

A video by the Danish Road Safety Council is quite brilliant, and a fun reminder that everyone should be wearing helmets when they ride. Even if they’re a careful rider…or a Viking. BikeRumor

June 11, 2021

SIGNA Sports United To Go Public By Merging With A SPAC

SIGNA Sports United (SSU), the sports eCommerce retailer and technology company, has struck a deal to combine with publicly-traded special purpose acquisition company (SPAC) Yucaipa Acquisition Corporation (YAC). The deal also encompasses the purchase of eCommerce bike retailer WiggleCRC Group. PYMNTS.com

June 11, 2021

Shimano forced to shut Malaysia component factory in latest blow to the supply chain

Shimano's factory in Malaysia will be completely closed until at least June 14 due to an official COVID-19 mandate. Since June 1, the factory had been allowed to operate at 60% capacity. Bicycle Retailer  

June 11, 2021

Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program

(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...

June 10, 2021

ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.

(LOGAN, UTAH – June 10, 2021) - ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”). Named after the Company’s proprietary software platform, the change reflects iFIT’s commitment to...

June 10, 2021

Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection

SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...

June 10, 2021

Tough Mudder Partners with KOOSH for a Unique and Muddy Kids Experience

BOSTON, Mass. (June 10, 2021) - Tough Mudder, the global experiential fitness entertainment brand announces that the Original KOOSH, the iconic Hasbro brand licensed to Playmonster will become the presenting sponsor of Tough Mudder Kids. Tough Mudder Kids presented by KOOSH will kick-off on July 10th and run through the...

June 8, 2021

Top swimmers unionise in bid for improved athlete rights

Several of the world’s top swimmers have formally established a new independent representative body in a bid to improve athlete rights in the sport and give competitors a greater say in governance matters. SportsPro

June 8, 2021

CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder

BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of  official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...

June 8, 2021

Sporting Goods Giants Continue Seeing Record Numbers

Academy Sports reported its Q1 earnings Tuesday, highlighting a recent string of record-breaking quarters in the sporting goods industry. The company saw its highest-ever gross margin, increasing 89.2% to $563.7 million. Net sales jumped 39.1% year-over-year to $1.58 billion. But Academy Sports isn’t the only sporting goods store trending upward. Front Office...

June 8, 2021

Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure

  PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes,  today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...

June 8, 2021

Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...

June 8, 2021

2 Buck Stuck – BibBoards is launching a campaign meant to reboot the endurance sports industry.

BibBoards – a company known widely in the sports community for their innovative, customizable bibSNAPS launches a new campaign to encourage and support endurance sports athletes and help the whole industry renovate adopting safe and sustainable technologies. Knowing that each tiny detail can be a crucial success factor, BibBoards comes...

June 7, 2021

The Great U.S. Bicycle Shortage

A boom demand, a trade war, and pandemic have combined for major price inflation in the bicycle business. With demand high and supply low, prices for bikes and parts can be 15-25% higher than usual. Front Office Sports

June 7, 2021

Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development

DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to be the leading performance sock brand in the run specialty market. Effective June 30, 2021,...

June 7, 2021

Wolverine Worldwide Expects Second Quarter 2021 Revenue To Exceed Second Quarter 2019

Wolverine World Wide Inc. said it expects second-quarter 2021 revenue to exceed 2019 levels due to better-than-expected trends across nearly all brands in its portfolio led by Merrell, Saucony and Sperry. SGBMedia

June 7, 2021

Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth

SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company. D’Humieres was appointed to the role in 2016 and led the company’s...

June 7, 2021

Diamondback Announces Partnership with LOGE Camps

KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...

June 7, 2021

Sport Acuity acquires Tri247 endurance media business

Sport Acuity has acquired a controlling stake in Tri247 – the company behind the 247 group of endurance sport websites. Chief among them is Tri247.com, alongside Run247.com, which are leading platforms for elite to starter athletes. Endurance.biz  

June 4, 2021

Bicycle industry sees first stock exchange index tracker

Set to launch on the Frankfurt stock exchange on the 21st of June, the bicycle industry will get its first stock exchange index tracking 20 of the trade’s largest listed names. The index management will be handled by asset management firm Daubenthaler and the index will be called  BeneFaktorIndex® Bike. Cycling Industry...

June 4, 2021

Alvernia University Becomes First Pennsylvania School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo.— USA Triathlon, along with Alvernia University Director of Athletics and Recreation Bill Stiles, today announced that Alvernia University in Reading, Pennsylvania, will become the 37th school in the nation and the first in Pennsylvania to offer women’s triathlon at the varsity level. The NCAA Division III team...

June 4, 2021

J&A Racing partners with MarathonFoto to capture athletes’ images at the J&A Racing series of races as their official race photography provider.

J&A Racing is welcoming back live events.  Runners will be welcomed back to the start line with photos from MarathonFoto. J&A Racing has partnered with MarathonFoto to provide participants images across their entire series of races.  The series starts with MSP Big Blue 5K in August, the Bayport Foundation Crawlin Crab...

June 3, 2021

Lululemon first-quarter sales rise 88%, topping estimates, as store traffic rebounds

Net income grew to $145 million, or $1.11 per share, from $28.6 million, or 22 cents per share, a year earlier. Excluding one-time charges, Lululemon earned $1.16 a share, better than the 91 cents per shares that analysts estimated. Revenue rose to $1.23 billion from $652 million a year earlier. That...

June 3, 2021

USA Triathlon Unveils Refreshed Membership Hub with New Features, Increased Functionality

COLORADO SPRINGS, Colo.— USA Triathlon today unveiled its new Membership Hub, a completely refreshed online portal for USA Triathlon members and key constituents. The hub features increased reliability and ease of use, an all-new suite of tools and significantly enhanced search functionality — giving athletes, race directors, coaches, clubs, officials...