BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 8, 2025
World Aquatics Announces $4.6 Million Settlement with Former ISL Athletes
World Aquatics and the athletes involved in the International Swimming League lawsuit have reached a settlement in the U.S. District Court of California. AQUA will establish a $4.6 million fund that will be distributed to swimmers who signed contracts to compete at the ISL event in Turin in 2018 and...
September 5, 2025
SRAM to open new Italian facility next year
SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July. SRAM said the facility also will serve as a collaboration hub with local partners and for a venue for events. Bicycle Retailer
September 5, 2025
Ironman Group’s Strategic Transition to a Lifestyle Brand and Its Impact on Long-Term Valuation
The IRONMAN Group’s strategic pivot from a race-centric business model to a lifestyle brand represents a bold reimagining of its value proposition in the endurance sports and fitness industries. AInvest
September 4, 2025
US bike imports slide 25% due to tariffs
US bicycle imports fell 25% year-on-year in the first half of 2025 to just over four million bikes, with Q2 alone down 35% due to the new tariff rules that took hold, Bike Europe reports. escape
September 4, 2025
The $800 Million Enhanced Games Lawsuit Could Have Legs
On August 27, the Enhanced Games filed a lawsuit against several major global sports bodies, claiming they were illegally blocking athletes from participating from the event—slated for 2026—that plans to allow athletes to use performance-enhancing drugs. FRONT OFFICE SPORTS
September 4, 2025
The Rise of the Anti-Influencer: How Outdoor Athletes Are Breaking the Algorithm
The anti-influencer isn’t the goody-two-shoes brand partner of yore, posting glowy inspo shots and bringing you along for their Goop-inspired morning routine. They’re online in a way that feels uncurated, unique, and authentic to who they are, often with an edgier style inspired by countercultures. Outside
September 4, 2025
Specialized closing Innovation Center in Auburn, California
Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration. Bicycle Retailer
September 3, 2025
Pelotan completes funding round and launches in USA
Performance sunscreen brand Pelotan has successfully completed an investment round backed by athletes and launched in the USA this summer. The expansion comes off the back of strong reported growth for the brand – nearing 100% year-on-year and the successful close of a £250,000 investment. ENDURANCE.BIZ
September 2, 2025
High-caffeine energy drinks to be banned for under-16s in England – Streeting
High-caffeine energy drinks will be banned for under-16s in England to prevent harm to children’s health, the Government has said. The plan will make it illegal to sell energy drinks containing more than 150mg of caffeine per litre to anyone under 16 across all retailers, including online, in shops, restaurants, cafes and vending machines....
August 29, 2025
Peloton Must Face Investor Lawsuit as It Pivots to Wellness
During COVID, Peloton couldn’t make bikes fast enough. By 2021, demand sputtered and warehouses swelled with unsold equipment and now those woes are at the center of a revived shareholder lawsuit. On Wednesday, a federal appeals panel in Manhattan reversed in part a lower court’s dismissal, saying investors can move...
