2XU Returns as Title Sponsor of the Long Beach Marathon, and Invites Local Runners to Celebrate Global Running Day and Kick Off Their Training on June 3

June 1, 2026

2XU renews its title sponsorship of the 2026 Long Beach Marathon and exclusive compression technology partnership across 11 Motiv North America events - kicking off the season with a Global Running Day community celebration and the launch of the Kinesis Tight, its most advanced compression yet

LONG BEACH, Calif. (June 1, 2026) /ENDURANCE SPORTSWIRE/ – 2XU will kick off the 2026 2XU Long Beach Marathon training season on Global Running Day, June 3, with a community event at Sports Basement Long Beach. Open to runners of all levels, the celebration will unite local athletes, ambassadors, and the broader endurance community around the start of marathon training season, and the launch of 2XU’s new Kinesis Tight. Built on 2XU’s MCS (Muscle Containment Stamping) technology, the Kinesis Tight is engineered to target key muscle groups, reduce vibration and fatigue, and accelerate recovery from the first stride to the final mile. Attendees who RSVP will be entered for a chance to win a pair of Kinesis Tights; connecting the community kickoff directly to 2XU’s continued push at the frontier of performance compression.

The Global Running Day event coincides with the renewal of 2XU and Motiv Sports’ partnership, with 2XU returning as Title Sponsor of the 2026 Long Beach Marathon and retaining its position as Exclusive Compression Technology Partner across all 11 Motiv endurance events. Now in its second year, the partnership enables more than 150,000 runners annually across the race series to access the words best compression gear and reflects the brand’s accelerating North American growth strategy. Key events in the portfolio include the Long Beach Marathon, Bay to Breakers, and the Vancouver Sun Run, spanning the continent’s most competitive running markets.

New for 2026, 2XU is introducing an exclusive Long Beach Marathon capsule collection – a limited-edition performance line built for LBM race day. Engineered to the same technical standards as 2XU’s core compression range, the collection pairs event-specific design with the brand’s proven performance fabrics. It will be available exclusively through race registration, giving Long Beach participants access to gear built specifically for the course they’re about to run. Memories for the miles.

The 42nd edition of the 2XU Long Beach Marathon will take place Oct. 9–11, 2026, in Long Beach, Calif. Now in its 42nd year, the event runs a fast, flat, oceanfront course past landmarks including the Queen Mary, Shoreline Village, and the Aquarium of the Pacific. After selling out in 2025 with more than 25,000 participants, the 2026 race weekend is expected to host nearly 28,000 runners; one of the largest fields in the event’s history. Building on a strong inaugural partnership year, 2XU will be integrated throughout the full event experience, from pre-race training activations and the Health & Wellness Expo to on-course presence and the Finish Line Festival. Every touchpoint is an opportunity for 2XU to show what it means to truly support a runner: not just at the start line, but across every stage of the journey.

“Returning as Title Sponsor was a clear strategic decision,” said Harry Markl, Chairman of 2XU. “The Long Beach Marathon is one of North America’s premier running events – a performance-focused community at exactly the scale we want to be operating in. And with 11 events across the Motiv portfolio, we’re not just present at the start line in Long Beach; we’re showing up for runners across the continent, all year. That is precisely where 2XU needs to be as we accelerate our North American growth; alongside athletes at all levels who train hard and demand more from their gear.”

As title sponsor, 2XU will deliver immersive brand activations throughout race weekend — at the two-day Health & Wellness Expo at the Long Beach Convention Center, along the course, and at the Finish Line Festival on Marina Green. Participants will have hands-on access to 2XU’s latest compression and recovery technology, including one-on-one compression fitting consultations, recovery education, and product experiences built around the brand’s Prepare. Perform. Recover. philosophy. That science-backed framework spanning preparation, race performance, and accelerated recovery has driven 2XU’s position as the world’s leading compression brand across more than 70 countries, trusted by Olympians, elite national teams, and runners chasing personal bests on every continent.

“2XU’s impact was immediate in year one, and their commitment to showing up for runners through product innovation, education, and authentic community engagement is exactly what this partnership is built on,” said Phyllis Blanchard, Vice President of Commercial Partnerships for Motiv Sports. “Renewing both the Long Beach title position and the broader portfolio partnership reflects a shared belief that performance brands should meet runners where they are, across every distance, every pace, and every finish line. We’re proud to continue building alongside 2XU in 2026.”

The 2026 race weekend begins Friday, October 9, with a two-day Health & Wellness Expo at the Long Beach Convention Center, free and open to the public. Saturday features the family-friendly Aquarium of the Pacific 5K, the only 5K in the United States that runs through an aquarium, followed by Sunday’s marquee events: the 2XU Long Beach Marathon and Half Marathon. Race weekend concludes with the high-energy Finish Line Festival featuring the Michelob ULTRA Beer Garden, live music, food trucks, and a vibrant coastal atmosphere celebrating runners of all levels.

For more information about the 2XU Long Beach Marathon and Half Marathon, or to register for the event, visit RunLongBeach.com and follow @LongBeachMarathon on social media. For more information about 2XU, visit us.2xu.com and follow @2xu.

ABOUT 2XU

Founded in Melbourne in 2005, 2XU (Two Times You) is the world’s leading performance compression and activewear brand – built on one organising idea: Human Performance. Multiplied. From elite Olympians and national sporting bodies to athletes chasing their next personal best, 2XU is trusted by performers across more than 70 countries. Every product is engineered around the Prepare. Perform. Recover. philosophy: the science-backed framework that defines how 2XU multiplies what the human body can do. 2XU apparel is built on the belief that the right compression, applied with precision, makes every training session count, every race faster, and every recovery shorter.

ABOUT MOTIV SPORTS

Motiv Sports is a North American leader in mass participation events, dedicated to empowering individuals of all fitness levels to pursue and achieve their goals. From local favorites to destination races, our portfolio of 11 iconic endurance events brings communities together through the shared experience of forward motion. We create, market, and deliver world-class running events that inspire, challenge, and connect participants year-round—both on the course and through digital engagement. At Motiv Sports, we believe that every step forward matters, and we’re committed to building inclusive, supportive environments where people can thrive through movement. For more information, visit MotivSports.com.