May 5, 2021

Sports Illustrated’s Fittest 50 2021

Each year Sports Illustrated accepts the challenge and ranks the best-conditioned athletes in the world. See the list of athletes who made the cut below and read all about each of them on Sports Illustrated. Fittest Women: Maggie Steffens, Water Polo Sara Hall, Marathon Kyra Condie, Sport Climbing Kendall Coyne Schofield,...

May 5, 2021

Adidas launches Reebok auction, China row may dent Asian interest

Adidas has launched the sale of its Reebok brand in an auction which risks being affected by a political row over possible forced labour in China's western Xinjiang region. Adidas bought the U.S. fitness label for $3.8 billion in 2006 to help compete with arch-rival Nike, but its sluggish performance led...

May 5, 2021

Oura Brings In $100M in Funding

Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News

May 5, 2021

Peloton’s Bad Day Explained: Recall of Tread and Security Leak Discovered

The company announced yesterday they’re recalling Tread/Tread+ treadmills, due to safety issues (which led to the death of one child). Additionally, a story ran on TechCrunch, which outlined how security researchers had stumbled into a bug that allowed some activity and profile details to be seen for private profiles. DC Rainmaker  

May 5, 2021

2021 Boston Marathon Cutoff Time Set at 7:47 Below Qualifying Time

In total, 23,824 applications were received by the Friday, April 23 registration deadline. A total of 14,609 athletes applied with a qualifying time equal to or faster than 7 minutes, 47 seconds under their respective qualifying standard or applied through the early registration period for consecutive runners. The B.A.A. was unable to accept 9,215 qualifiers...

May 4, 2021

ClassPass, Fitness Tech Firm MindBody Eye Merger, IPO

ClassPass and Mindbody, which provide technology to fitness companies worldwide, have been discussing a merger, Bloomberg reported, citing unnamed sources. ClassPass, works as a subscription-based business, allowing users to book workouts at fitness studios and other locations. In January 2020, ClassPass said its valuation was above $1 billion since it had gotten $285...

May 4, 2021

Under Armour Rallies in Q1

The company’s Q1 2021 earnings show a major bounce back from this time last year. Sales rose 35% year-over-year, bringing revenue to $1.26 billion. Online sales led the charge with 69% growth, and the company had an overall profit of $77.8 million. Front Office Sports

May 4, 2021

Zoomo raises $12 million to bolster ‘e-bikes for businesses’ model

The newest round of funding follows an $11 million Series A raise announced in August 2020, led by the CEFC. Cumulatively, Zoomo has raised $26 million in the past 24 months. Zoomo will use the funds to invest in the development and production of the brand’s next-generation vehicle offerings as well...

May 3, 2021

Fast growing running shoe company ON Running targets autumn IPO: sources

Shoe firm ON Running, backed by Swiss tennis star Roger Federer, is preparing for a U.S. stock market listing as early as this autumn in a deal valuing the firm at about $5 billion, people close to the matter said. Reuters

May 1, 2021

IRONMAN St. George: IRONMAN confirms death of participant during triathlon

A participant died during the first part of the IRONMAN St. George 70.3 course Saturday, just over an hour after the race had officially concluded. The assistant personnel overseeing the 1.3-mile swim course noticed the participant, whose name, age, gender of the athlete and other information were not disclosed, was...