Peloton Plunges in Google Search Trends
December 29, 2021
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline.
The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4.
Peloton searches in the U.K. and Germany were “flattish” from Q3, despite substantial increases last year.
Searches for “cancel Peloton subscription” shot up 809% following the debut episode of the “Sex and the City” spinoff “And Just Like That,” in which a character dies following a Peloton workout. Front Office Sports