News Topics
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March 6, 2023
Brooks, Asics, Nike & More Major Running Brands Are Tuning Into #RunTok on TikTok — Here’s Why
With nearly 1 billion views on TikTok, the growing community of #RunTok is fueling the running world all thanks to every day creators — and brands are taking notice. FN
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March 3, 2023
‘Astonishing’: Cyclists now outnumber motorists in City of London
According to Forbes, a detailed report has been filed to the transportation committee of the City of London Corporation, the municipal governing body of London’s square mile, which suggests at peak times, people cycling represent 40% of road traffic in the city and 27% throughout the rest of the day. Cycling...
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March 3, 2023
Xponential Fitness Revenue Surges 58%
Xponential Fitness, which claims it’s the largest global franchisor of boutique fitness brands, reported a 44% year-over-year increase in fourth-quarter revenue to $71.3 million and a 58% increase in full year revenue to $245 million. The company posted a net loss of $400,000 for the three months that ended Dec....
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March 3, 2023
Cycling journalists form Escape Collective following layoffs, exodus from Outside
In its first 24 hours of selling $99-a-year memberships, the Escape Collective has enlisted thousands of subscribers, said Caley Fretz, a Durango-based cycling journalist who co-founded the new venture with editor Wade Wallace, who founded the influential Cycling Tips in 2008 and left his creation last year. The Colorado Sun
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March 2, 2023
Should the bike industry fear a takeover from the auto industry?
The number of brands and bike models and sizes per brand is mind boggling. There is a lot of change every season and trends come and go fast. With this setup, the effort for one bike model will naturally be lower than for a car model that will be in...
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March 2, 2023
Netflix Unveils First Trailer for Tour de France Series
The trailer debuted during a keynote from Netflix Co-CEO Greg Peters during Barcelona’s Mobile World Congress this week. Escape Collective tweeted out the trailer on Tuesday, which you can watch below. The series is titled Tour de France: Unchained in the U.S., and will likely air this summer, shortly before the 2023...
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March 2, 2023
Running’s Media Rules Keep Its Fan Base Small
Last month, the upstart running media brand New Generation Track and Field posted a 12-minute video on its YouTube channelfeaturing sprint phenom Abby Steiner, who was in New York City for the 2023 Millrose Games. Most of the footage shows Steiner in the days and hours before the meet: We...
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March 1, 2023
Got 11 minutes? A daily brisk walk could lower risk for early death.
Walking for at least 11 minutes every day could lower your risk of premature death by almost 25 percent, according to the largest study to date of physical activity, disease risk and mortality. Published in the British Journal of Sports Medicine, the ambitious study analyzed health data for more than...
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March 1, 2023
Fast-growing e-bike company Velotric raises $7.4M USD Series A
Velotric, a leading innovator in the electric bike market, announced today that it has successfully raised a $7.4 million USD Series A round, bringing the total raised to $12 million USD in its first year. Funding has come from Redpoint China Ventures, Fosun RZ Capital, Uphonest Capital, and Lime Cofounders...
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February 28, 2023
Americans have changed the way they exercise. Here’s how gyms are adapting
Post-pandemic, the surge in the popularity of weight training has helped the gym industry recover. The number of gym memberships in the United States increased 3.6% in 2021 from pre-pandemic levels, according to the latest data from IHRSA, a trade association for the fitness industry. CNN
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