The Stages Cycling Saga Is Only Going to Get Messier

April 26, 2024

As Stages product owners know quite well, the company had seemingly been on life support for the last year, visible to both consumers and industry watchers alike.

This follows nearly a year of continued degradation of their product support responsiveness, and loss of key long-term leaders at the company.  The last nail in the situation is that the entire Stages site now shows all products as out of stock. And that sets aside the $14M that the company apparently owes Giant Cycling.

All signs are pointing towards Stages having just gone out of business, even if they aren’t prepared to admit that unfortunate reality quite yet. But once you lay off all your staff and stop selling products, it’s hard to consider oneself an operating business entity. dcrainmaker