February 28, 2023

Cindy Abrami Promoted to Partner at UESCA

Highlands Ranch, CO – February 28, 2023 /ENDURANCE SPORTSWIRE/ UESCA is pleased to announce that Cindy Abrami has been promoted to equity partner. Having been with UESCA as the Director of Operations since 2020, Cindy will now oversee the development of products and services. In addition to Cindy’s strong business...

February 28, 2023

Tifosi Optics Launches Rail XC with Updated Fit and Lens Tech

Watkinsville, GA (February 28, 2023) /ENDURANCE SPORTSWIRE/ Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is excited to announce the newest style in its best-selling Rail series: The Rail XC. Since launching in March 2022, Tifosi’s Rail has become the brand’s most popular sport sunglass....

February 27, 2023

USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...

February 27, 2023

Registration Opens on Feb. 28 for the 2023 Richard S. Caliguiri City of Pittsburgh Great Race, Scheduled for Sept. 23-24

PITTSBURGH, PA (Feb. 27, 2023) /ENDURANCE SPORTSWIRE/ Registration for the 46th annual Richard S. Caliguiri City of Pittsburgh Great Race presented by Highmark Blue Cross Blue Shield and 28th annual Dollar Bank Junior Great Race will open on Tuesday, Feb. 28 at 10 a.m. More than 10,000 are expected to...

February 27, 2023

Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew

MILFORD, Conn. and SAN DIEGO (February 27, 2023) – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on the world’s first pre-workout brew. Called Suped Up, the new non-alcoholic beer was inspired by...

February 26, 2023

Rock ‘n’ Roll Running Series Celebrates 25th Anniversary Year by Welcoming 27,000 Registered Participants to Electric Multi-Day Immersive Running Experience in Las Vegas Over the Weekend

LAS VEGAS, Nev. (Feb. 26, 2023) /ENDURANCE SPORTSWIRE/ More than 27,000 registered participants from around the world converged on Las Vegas for the 13th edition of the Rock ‘n’ Roll Running Series Las Vegas this weekend for the World’s Largest Running Party. The Rock ‘n’ Roll Series Las Vegas half...

February 25, 2023

Roll Running Series Las Vegas’ 5K Welcomed More Than 6,000 Registered Participants to Downtown Las Vegas Saturday Night

LAS VEGAS, Nev. (Feb. 25, 2023) /ENDURANCE SPORTSWIRE/ As the Rock ‘n’ Roll Running Series celebrates its 25th anniversary, the 13th running of the iconic Rock ‘n’ Roll Las Vegas commenced as runners and walkers of all ages, abilities, and backgrounds conquered the 2023 Rock ‘n’ Roll Las Vegas 5K...

February 24, 2023

USA Triathlon Renews Longstanding Partnership with Ashworth Awards

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced its partnership renewal with Ashworth Awards, a leading manufacturer and supplier of custom awards and medallions, through 2023. Since partnering with Ashworth Awards in 2013, USA Triathlon has provided athletes and distinguished recipients a variety of medallions and awards honoring their...

February 24, 2023

Show Me The Vomit: Lionel Sanders Ready to Push to The Limit at Arena Games Triathlon Montreal

/ENDURANCE SPORTSWIRE/ – Lionel Sanders says he is ready to push himself to the limit to see if he can compete with some of the fastest athletes in short course racing as he prepares for a dramatic Arena Games Triathlon powered by Zwift debut as the 2023 World Championship Series kicks-off...

February 24, 2023

USA Triathlon Launches Women’s Series, Featuring Women’s-Only Triathlons Across the Country

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the 15 women’s-focused multisport events that are a part of the inaugural USA Triathlon Women’s Series. The series highlights prominent women’s races across the country that give female athletes, from beginner to experienced, a space to celebrate and engage with other women...

February 24, 2023

Hawaiian Airlines Announced as Exclusive Airline Partner of the 2023 Los Angeles Marathon

LOS ANGELES, CA / HONOLULU, HI (February 24, 2023) /ENDURANCE SPORTSWIRE/ – The McCourt Foundation (TMF) today announced Hawaiian Airlines as Exclusive Airline Partner of the 2023 Los Angeles Marathon presented by ASICS on Sunday, March 19, 2023. “We are thrilled to partner with Hawaiian Airlines, the top leisure carrier flying to Hawai’i...

February 24, 2023

The RunnerBox and The RiderBox Keep Athletes Motivated with Their Latest Release

/ENDURANCE SPORTSWIRE/ – On February 1st, The RunnerBox and The RiderBox debuted their February-March ‘conquer winter’ box. Shipping out every other month, this athlete-run subscription company has selected products that will motivate subscribers to push through these final winter days, defrost, and prepare for the upcoming spring race season. “Winter is...

February 24, 2023

Meg Treat, APR, named Director of Operations and Communications for Dave McGillivray Finish Strong Foundation

MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations has expanded its engagement with clients Dave McGillivray and the Dave McGillivray Finish Strong Foundation. The PR agency representing endurance sports events and public figures will also continue to support media relations initiatives for DMSE Sports alongside their in-house communications team. Owner...

February 24, 2023

Deboer Wetsuits Announces Partnership with Ironman World Champion Chelsea Sodaro

New York, NY /ENDURANCE SPORTSWIRE/ – Deboer Wetsuits, the leading manufacturer of high-performance wetsuits, is proud to announce its partnership with Chelsea Sodaro, the reigning Ironman World Champion. As part of the partnership, Sodaro will wear deboer wetsuits during her training and racing in the 2023 season and beyond. Sodaro, who grew...

February 23, 2023

Oakland Running Festival Welcomes Under Armour as Official Shoe & Apparel Partner

OAKLAND, Calif. – (February 23, 2023) /ENDURANCE SPORTSWIRE/ – The Oakland Running Festival welcomes Under Armour as its Official Shoe and Apparel partner for the March 17–19 event. With its long-standing involvement in the Oakland community, Under Armour’s partnership will kick off with a free, open-to-all “Last Long Run” at the...

February 23, 2023

USA Triathlon Announces 2023 Gravel Triathlon Series

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the nine local gravel triathlon events that make up the 2023 USA Triathlon Gravel Triathlon Series. “Gravel triathlon is an exciting way for athletes to test their skills and try a unique race experience, and not surprisingly it has taken off...

February 23, 2023

XTERRA Season Openers in U.S., Asia-Pacific Region this Saturday

February 23, 2023 /ENDURANCE SPORTSWIRE/ – XTERRA South Africa kick started the 2023 off-road triathlon racing season in the EMEA region last month, and on Saturday, the U.S. and Asia-Pacific regions get underway at XTERRA Iceman in Arizona and XTERRA Wellington in New Zealand. The third running of the XTERRA Wellington...

February 23, 2023

Science in Sport (SiS) announce partnership with OGC Nice

23rd February 2023 - London UK /ENDURANCE SPORTSWIRE/ – Côte d’Azur, France-based OGC Nice are widely recognised as one of the original members of first division French football. With regard to the development of the club, particularly on the performance perspective, this new partnership comes at an exciting time and will see...

February 23, 2023

U.S. Air Force Special Warfare to Partner with Spartan

BOSTON, MASS. (02/23/2023)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced that the U.S. Air Force Special Warfare will be an Official Partner of select races in 2023. “At Spartan, we pride ourselves on grit, toughness, resiliency, and finding comfort in discomfort. By partnering with...

February 23, 2023

BOA Nutrition Announces New Board Members and Retail Expansion adding to Brand’s Momentum

RALEIGH, N.C. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – North Carolina-based sports supplement company BOA Nutrition continues to race forward with the announcement that its innovative oral aerosol products will soon be available in brick-and-mortar retail locations in addition to existing e-commerce channels. Since launching in 2021, BOA products have been sold...

February 23, 2023

INFINIT Nutrition Announces 2023 Team INFINIT Elite Roster

Cincinnati, OH, February 23, 2023 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom sports nutrition company is excited to unveil its 2023 Team INFINIT Elite roster, composed of seventeen athletes representing a variety of endurance disciplines including triathlon, cycling, mountain biking, and running. “At INFINIT we have always felt that...

February 23, 2023

Walmart Joe Martin Stage Race Returns to Fayetteville with Amateur Criterium

  FAYETTEVILLE, Ark. (Feb. 23, 2023) /ENDURANCE SPORTSWIRE/ - Registration opens today for two cycling events taking place in Fayetteville on the weekend of the professional and elite Walmart Joe Martin Stage Race. The first event will be the all-new Bike City Fondo presented by Experience Fayetteville to be held...

February 23, 2023

Expedition Africa – Mnweni Starts the 2023 ARWS Africa Series

/ENDURANCE SPORTSWIRE/ – The towering peaks, cliffs and rock towers of the dramatic Mnweni-Drakensberg area will stand sentinel when the first event of the 2023 Adventure Racing World Series (ARWS) Africa Regional Circuit sponsored by Merrell begins on Friday. Expedition Africa - Mnweni is ready to welcome the teams of two...

February 23, 2023

National Cycling League Announces Strategic Partnership with Wahoo Fitness

Miami, FL. February 23, 2023 /ENDURANCE SPORTSWIRE/ – The National Cycling League, the first of its kind professional sports league built around values of diverse ownership, gender equality, technology, and sustainability, today announced a 2-year strategic partnership with leading endurance athlete fitness technology company Wahoo Fitness. The NCL’s two co-ed professional...

February 23, 2023

Outside Interactive, Inc Partners with NatureQuant to Motivate People to Increase Time Outdoors for Better Health

Boulder, Co. (February 23, 2023) /ENDURANCE SPORTSWIRE/ –  Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced an exclusive consumer partnership with NatureQuant, a cutting-edge technology company that specializes in creating personalized outdoor experiences within its NatureDose™ app. NatureDose™ is a nature prescription...