Press Releases

September 8, 2021

Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products

San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...

September 8, 2021

Introducing Nuun Immunity3: Triple Pathway Immune System Support

SEATTLE, Washington, September 8, 2021 – Nuun, the leading hydration solution company, today announces the introduction of its latest product innovation: Nuun Immunity3. The powder formula quickly dissolves in water to replenish the body with a targeted blend of ingredients for rapid hydration and immune system support. Immunity3 will join...

September 8, 2021

US Trail Running Conference announces Diversity Scholarship for Trail Race Directors and Community Organizers

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an exciting new scholarship designed to bring more race directors and community organizers from underrepresented groups into the sport of trail running. This scholarship will provide complimentary passes for five trail race directors or...

September 7, 2021

Cotopaxi Launches Fall 2021 Collection

 Salt Lake City, UT. (Sept 7, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Fall 2021 Collection. In 2021, Cotopaxi is on track to assist 1 million people experiencing extreme poverty by the end of the year...

September 7, 2021

Ascent Protein Gains Distribution at Hannaford Supermarkets

DENVER, COLORADO - September 7, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, announces distribution at Hannaford Supermarkets. Ascent Protein’s Recovery Water® is now available at 130 Hannaford’s supermarkets throughout the Northeast. Hannaford will carry Recovery Water® in Orange Mango, Fruit Punch and Pineapple Coconut flavors. Since...

September 7, 2021

Rock ‘n’ Roll Running Series Celebrates Its Return with The 2021 Heineken 0.0 Rock ‘n’ Roll Running Series Virginia Beach

 VIRGINIA BEACH, Va.  – Following a nearly 20-month COVID-19 induced hiatus, the Rock ‘n’ Roll Running Series returned over the weekend as eager Rock ‘n’ Rollers once again lined up at the start line for a Rock ‘n’ Roll Running Series event. On September 4 and 5, participants took to...

September 7, 2021

Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development

Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...

September 7, 2021

U.S. Athletes Set Record Marks in Tokyo, International Competition in 2021

COLORADO SPRINGS, Colo. – The United States put together a record-setting 2021 in international competition spanning the 2020 Olympic and Paralympic Games and World Triathlon Championship Series (WTCS) events. The U.S. led all countries with seven combined Olympic and Paralympic triathlon medals in Tokyo with three gold, three silver and...

September 7, 2021

Neurun Launches Visualization Platform for Runners

BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...

September 3, 2021

USA Women’s Goalball Claims Silver Medal at Tokyo Paralympics

TOKYO, Japan (September 3, 2021) – Defending gold medalist Turkey proved too much to handle for the short-handed U.S. women’s goalball team in Friday’s final of the Tokyo 2020 Paralympic Games at Makuhari Messe Hall C. The tournament’s leading goal scorer, Turkey’s Sevda Altunoluk, scored six of her nine goals...

September 3, 2021

Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference

PITTSBURGH (September 3, 2021) – Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports Inclusion Conference. Nominations were received from across the country, and top leaders were selected based on...

September 3, 2021

Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship

CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the first step of the podium, Schmid said, “It feels truly unbelievable to win my first World...

September 3, 2021

Stage Is Set for The World’s Best to Meet in Southwestern Utah as Pro Start Lists Unveiled For 2021 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission

ST. GEORGE, Utah / TAMPA, Fla. – Following a COVID-induced hiatus in 2020, more than 3,000 professional and age-group athletes from over 80 countries, regions, and territories will descend upon stunning Southwestern Utah on Saturday, Sept. 18 for the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by the Utah...

September 3, 2021

Ashworth Awards and Baystate Marathon Release a Sneak Peak of their Finisher Medals

The Ashworth Awards Baystate Marathon released a video to show runner’s a sneak peak into what their finisher medal will look like.  Ashworth Awards has been the title sponsor of Baystate Marathon and Half since 2014, continuing this partnership through Covid-19’s virtual race, and returning back to in-person racing this...

September 3, 2021

Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race

September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world champion in trail, sky running, and obstacle course racing, Albon crossed the OCC finish line...

September 2, 2021

COROS Sweeps the Podium at CCC

Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...

September 2, 2021

‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR

Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...

September 2, 2021

Western Spirit Cycling Posts Record Growth in 2021

 Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...

September 2, 2021

USA Cycling Names 2021 UCI Road World Championship Team

COLORADO SPRINGS, Colo. – USA Cycling announced today the athletes who will represent the United States at the 2021 UCI Road World Championships that will take place in the Flanders region of Belgium on September 19-26, 2021. The nine days of racing will start with the Elite Men’s Time Trial....

September 2, 2021

Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference

Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...

September 2, 2021

Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone

BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...

September 1, 2021

HOKA Launches East & West Coast Retail Locations

GOLETA, Calif. (September 1, 2021) – Today, leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the opening of its first-ever retail locations. The new brick-and-mortar bi-coastal pop-ups will be located in New York City  and Los Angeles and each location will double as a...

September 1, 2021

Olympian Matthew Sharpe and Ginger Howell Take Championship Title at 2021 Columbia Threadneedle Investments Boston Triathlon

Boston, MA – After a year’s hiatus due to COVID-19, the Columbia Threadneedle Investments Boston Triathlon returned to racing today at the Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach in South Boston.  In the 12th annual event, Olympian Matthew Sharpe of Victoria, British Columbia, who competed for Team Canada...

September 1, 2021

TransRockies Gravel Royale Opens Registration for 2022 Event

Panorama, B.C. (Sept. 1, 2021) — After having to cancel all 2021 events in British Columbia due to the ongoing COVID-19 pandemic, TransRockies Race Series, the global leader in adventure stage races, is excited to open registration today for the TransRockies Gravel Royale 2022 event. The new inaugural event will...

September 1, 2021

Birthday Girl Eliana Mason Leads USA Women’s Goalball Into Semifinals of Tokyo Paralympics

TOKYO, Japan (September 1, 2021) – The never-say-die USA Goalball Teams continued their streak of come-from-behind wins on Wednesday at the Tokyo 2020 Paralympic Games. This time it was the U.S. women’s team rallying from a 3-2 halftime deficit to defeat the Russian Paralympic Committee, 5-3, in a quarterfinal match...